The Research Got Talent (RGT) competition, offered by the Canadian Research Insights Council (CRIC) and the Certified Analytics & Insights Professionals of Canada (CAIP Canada) in partnership with the ESOMAR Foundation, encourages young professionals to use market research and insights to support local charities and NGOs to overcome pressing social issues. Entrants select a charity they are passionate about and submit a research proposal that will deliver insights to make a difference for that charity.
Igweamaka and Appah will conduct research on behalf of Black Canadian Women in Action (BWC in Action), a bilingual, non-profit organization committed to making a difference in the lives of families in Black Canadian communities living in western Canada. The research will provide BWC in Action with the insights they need to open conversations and support policy changes and programs including training for educators and supports for affected girls.
This research will also represent Canada as part of the ESOMAR global competition. The research will be completed by August 23 and is being supported by the Logit Group and Maru who have generously donated fieldwork and sample.
“Congratulations to this year’s winners,” stated Sam Pisani, Managing Partner, the Logit Group and Chair of the CRIC Students and Young Professionals Engagement Committee that oversaw the Canadian competition. “We are very pleased to have them represent Canada on the global stage.”
Winners Stella Igweamaka, CAIP and Nana Appah will both receive a complimentary pass to this year’s ESOMAR Congress in Toronto and an annual ESOMAR YES membership. They said, “We are honoured to have been selected as the winners of the 2022 Canadian Research Got Talent competition. It is mind-blowing what collaborative efforts from great minds can achieve and we are excited to make a tremendous impact in our community through our research.”
About CAIP Canada
CAIP Canada is the newly established non-profit association of Certified Analytics and Insights Professionals (CAIPs) in Canada. It establishes the requirements to earn and maintain the CAIP designation. It also promotes the value of the CAIP to professionals seeking to advance their careers in the fields of analytics and insights, including both qualitative and quantitative marketing research. For more information, please contact Arundati Dandapani at Arundati@caip-paim.ca or Robert Wong at Robert.Wong@caip-paim.ca.