Merriah Michel, CAIP,
Senior Consultant, Earnscliffe Strategies
Sudbury, Ontario, Canada
As a Senior Consultant at Earnscliffe Strategies, Merriah is an instrumental member of the Opinion Research team serving clients in both the public and private sectors.
Merriah started her career in public opinion and market research with Harris/Decima in 2010. A researcher with an academic background in mathematics, Merriah has always been interested and adept with numbers – a passion she brings to her craft.
As an Associate Manager at Nielsen, Merriah managed projects from conception through to execution and strategic reporting. She has a breadth and depth of expertise in both quantitative and qualitative research methodologies and has applied that experience across a wide range of industries. Her clients have ranged from major Crown corporations and government departments across all levels of government through to major health charities and regulatory authorities.
Merriah is a Certified Analytics and Insights Professional (CAIP), a designation that recognizes a high level of knowledge and capability in marketing research theory and practice and adherence to rigorous ethical standards. She holds a Bachelor of Arts in Classical Studies and Philosophy from Laurentian University. She has also earned post-graduate certificates in the Research Analyst Post-Graduate Program at Georgian College. Merriah is a trained moderator through the Marketing Research and Intelligence Association.