CAIP Canada’s Mission
The Certified Analytics and Insights Professionals of Canada (CAIP Canada) is the professional body for Canada’s Certified Analytics and Insights Professionals (CAIPs). Its mission is to power the success of businesses and organizations by ensuring that CAIPs have the competencies needed to unlock the power of data while maintaining the highest ethical standards that protect the public trust.
CAIP Canada is supported and endorsed by the Canadian Research Insights Councils and the CAIP is globally endorsed by ESOMAR.
CAIP Canada Board
Robert Wong, CAIP, FCRIC
Robert has always been a mentor during his years as a professor and Coordinator of the Georgian College, Research Analyst (post-graduate) Program and as a Principal of RMCG Inc., a boutique consultancy specializing in tourism and social/environmental issues research. Read More…
President of MBA Recherche and UX Recherche
With over 2 decades of experience both as an industry leading market researcher and focus group moderator, Maxime is an active and recognized leader in his field.
Yvonne Brouwers, CAIP
Yvonne Brouwers is a respected insights and analytics industry veteran, certified management consultant, and professional facilitator.
Dr. Chuck Chakrapani, CAIP, FCRIC
President, Leger Analytics
Distinguished Visiting Professor,
Ted Rogers School of Management
Chuck’s was formerly the CEO of Millward Brown Canada and has held academic positions in London Business School, the University of Liverpool and Ryerson University.
Tawnya Crerar, CAIP
Managing Director, Customer Intelligence
Tawnya began her career over 20 years ago in Toronto before moving to Edmonton. She is extremely curious by nature and enjoys helping ATB
Majid Khoury, CAIP, FCRIC
Majid Khoury Holdings Inc
Vancouver, British Columbia
Majid has been working in the industry for over 30 years with a focus on branding and advertising research.
Jordan Levitin, CAIP
Jordan has enjoyed an almost 40-year career in marketing research, the last 23 years with Ipsos. Starting with a degree in Urban Planning (U of Waterloo) and an MBA (U of Toronto), he built his expertise working with a very wide range of government, business and not-for-profit clients as both a qualitative and quantitative researcher and consultant.
Peter MacIntosh, CAIP
Chief Research Officer & Partner, Narrative Research
Halifax, Nova Scotia
Peter has been working as a marketing research professional in Canada for 30 years, starting out in Toronto before returning to his native Nova Scotia.
Annie Pettit, PhD, CAIP, FCRIC
Chief Executive Officer, MOSR Canada
Annie Pettit, PhD, is a research writer, speaker, and methodologist who specializes in research design and analysis, data quality, and innovative methods.
Michele Sexmith, CAIP
Senior Vice President and Practice Lead
Michele has over 30 years of experience in data and customer analytics. She has been at Environics Analytics for 14 years, was a professor at Georgian College’s Research Analyst Program
Chief Administrative Officer,
Canadian Research Insights Council
John brings over 20 years of experience in research, insights and analytics. He is currently the Canadian Research Insights Council’s Chief Administrative Officer and prior to that he led the insights and member value functions at CPA Canada.
The Canadian research, analytics and insights industry is well connected to and highly engaged with the global research industry. Our practitioners have worked collaboratively and effectively with researchers around the world for decades. As such, we share a common desire to practice high standards of ethics and behaviour, and work towards common goals of exceptional quality in all our work.
Since 1977, ESOMAR, a globally recognized research association, has developed and maintained an international ethical and professional code of conduct. The quality and relevance of this code has led more than 60 associations in over 50 countries to adopt or endorse it.
With the full support of ESOMAR, our partners at the Canadian Research and Insights Council (CRIC), have adopted the ICC/ESOMAR International Code of Market, Opinion, and Social Research and Data Analytics as the CRIC Canadian Code of Market, Opinion, and Social Research and Data Analytics. The Canadian Research Insights Council (CRIC) is also developing additional standards and guidelines as part of the Canadian Code where needs arise requiring a unique Canadian response.
CAIP Canada fully endorses the CRIC Canadian Code of Market, Opinion and Social Research and Data Analytics. CAIP Canada has representatives who actively participate as part of the CRIC Standards Committee.
View the CRIC Standards page to view the Canadian code
Relationship with CRIC & ESOMAR
CAIP Canada is working together with the Canadian Research Insights Council (CRIC) and ESOMAR to support the needs of the Canadian Research, Analytics and Insights Industry.
The Canadian Research Insights Council (CRIC) is Canada’s voice of the insights, analytics and insights industry both domestically and globally. It establishes and enforces the highest standards and ethics that protect the public interest and encourages participation in research. It advocates for sound policy and regulations that encourage a supportive environment for research and analytics. It supports new and innovative ways to gather insights and serves as a source of information for the industry. CRIC ‘s membership is company based and include research agencies, companies that rely on insights and industry partners. CRIC recognized the need for supporting a professional certification for individuals in Canada and helped fund the development of CAIP Canada as a separate association whose membership structure allowed certified individuals to become members.
ESOMAR is the global voice of the data analytics, research and insights community, speaking on behalf of over 6000 individual professionals and more than 600 companies who provide or commission data analytics and research in more than 130 countries, all of whom agree to uphold the ICC/ESOMAR International Code. CRIC has established a strategic partnership with ESOMAR that includes CRIC adopting the ICC/ESOMAR Code, reliance on the ESOMAR discipline process, special ESOMAR rates for individuals from Canada and ESOMAR’s endorsement of the CAIP designation.
Which Organization Should I Join?
Certified Analytics and Insights Professionals of Canada (CAIP Canada)
For Canadian research, analytics and insights professionals seeking a world-class certification program.
All research, analytics and insights professionals are encouraged to pursue the CAIP designation and join CAIP Canada. CAIP Canada is directed to professionals seeking to demonstrate they have the unique combination of analytical and business competencies guided by strong ethics that organizations need to succeed in the world of data. To become a CAIP, candidates must be able to demonstrate that they have competencies identified in the <LINK>CAIP Canada Competency Framework<LINK>. These competencies are made up of both technical and non-technical competencies and they are grounded in a solid foundation of strong professional ethics and behaviours relevant to the research, analytics and insights industry. The competencies cover a broad set of skills that will serve as a strong base for those who choose to specialize in areas such as analytics or qualitative research later in their career. Review the Pathways to CAIP to learn how to become a CAIP.
Canadian Research Insights Council (CRIC)
For companies committed to supporting the highest standard and ethics, strong advocacy and innovation in research, analytics and insights.
For all companies that provide research/analytics services, client organizations that rely on insights for decision making, companies that provide services to the research/analytics sector, research institutes and academic institutions are all encouraged to join the Canadian Research Insights Council (CRIC). By joining CRIC, your company is demonstrating its commitment to following the highest standards and ethics. It is also supporting the advocacy efforts of CRIC to ensure sound policy and regulation that encourage a supportive environment for research and analytics. Your membership in CRIC is also supporting the development of new and innovative approaches to research and analytics. Visit the CRIC website to learn more about having your company become a member.
For Canadian research, analytics and insights professionals committed to the highest standards and seeking to enhance their knowledge and grow their connections globally.
All research, analytics and insights professionals are encouraged to join ESOMAR by taking advantage of the special Canadian rates negotiated by the Canadian Research Insights Council (CRIC). ESOMAR is the global association for data, research and insights professionals, an association that’s been dedicated to guiding, enhancing, regulating, promoting and celebrating the insights and market research profession for over 70 years. ESOMAR membership demonstrates your commitment to ethical practice, gives you global connections and broadens and enhances your knowledge. Membership in ESOMAR includes access to ANA, a searchable online database of over 10,000+ research papers, presentations and webinars and the annual Global Market Research Report. ESOMAR membership also offers member rates on ESOMAR events globally. ESOMAR is also working with the Canadian Research Insights Council to offer events across Canada. Visit the CRIC website for details on how to take advantage of the special rates for Canadian professionals and the special rates for CRIC member companies who register 3 or more staff as ESOMAR members.