BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CAIP Canada-PAIM Canada - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.caip-paim.ca X-WR-CALDESC:Events for CAIP Canada-PAIM Canada REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250212T120000 DTEND;TZID=America/Toronto:20250212T130000 DTSTAMP:20260429T143257 CREATED:20250116T213031Z LAST-MODIFIED:20250116T213035Z UID:10000162-1739361600-1739365200@www.caip-paim.ca SUMMARY:The Evolution of Marketing Mix Modeling: A Holistic Approach to Business Analytics DESCRIPTION:This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association.  \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.   \nIn this webinar we will discuss:   \nMarketing Mix Modeling (MMM) has transformed from a static\, backward-looking tool into a dynamic\, always-on system that leverages a unified framework to answer critical business questions. Modern MMM goes beyond marketing performance\, delivering a full commercial view by integrating key business drivers and enabling strategic decisions across the organization. Join Ipsos MMA SVP\, Brian Lange\, who shares the industry’s journey of reimagining measurement to unlock deeper insights and drive growth. \n  \nLearning outcomes   \n\nDiscover how modern MMM combines machine learning and business driver analysis to deliver a comprehensive commercial view. \n\n\nLearn how today’s MMM answers strategic questions across marketing\, sales\, and operations in a privacy-safe manner. \n\n\nGain insights on how a brand evolved their analytics approach enabled smarter\, faster decision-making and business-wide impact. \n\n  \nPresenter:\n\n\n\n\nBrian Lange\n\nSVP Analytic Consulting\, Ipsos MMA   \n\nBrian Lange is a Senior Vice President at IPSOS\, leading unified measurement programs with global clients across retail\, apparel\, footwear\, and many other entertainment verticals.   As a former client-side CMO with progressive leadership experiences at Johnson & Johnson\, GlaxoSmithKline\, Advance Auto Parts\, and the VF Corporation\, Brian brings a perspective unique to the industry\, with a particular focus on turning analysis and insights into action plans that resonate from the C-suite all the way to day-to-day tacticians.  \n  \n\n\n\n\n\n\n \n\nModerator – Ed Keller\, \n\nExecutive Director of MRII  \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/the-evolution-of-marketing-mix-modeling-a-holistic-approach-to-business-analytics/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/01/MA0628-February-Webinar-Banner_facebook-LinkedIn.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250129T120000 DTEND;TZID=America/Toronto:20250129T131000 DTSTAMP:20260429T143257 CREATED:20241209T170804Z LAST-MODIFIED:20241223T165750Z UID:10000154-1738152000-1738156200@www.caip-paim.ca SUMMARY:CRIC AI Showcase Webinar DESCRIPTION:Supercharge Surveys with inca\, Conversational AI Purpose-Built for Marketing Research\nPresenter: \n\n\n\nKathy Cheng\,Founder & CEO of Nexxt Intelligence | inca\n\n\n\n\n  \nImagine if you could massively increase the insight from open-ended questions easily. \nImagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends. \nWith inca\, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up and inexpensive to run. \ninca works from design/preparation to data collection to analysis\, and always puts the researcher at the centre. \n\nIn design/preparation\, the researcher can “brief” inca SmartProbe with specific research objectives and priorities.\nIn data collection\, inca SmartProbe automatically sends intelligent probing questions specific to the answer given and research objectives\, seamlessly to the respondent. inca SmartProbe flags low-quality responses – The researcher can add the demerit score as a live quality check.\nIn analysis\, the researcher can “brief” inca to shape AI Coding. Then inca summarizes and codes OE responses. It can ​​create a code frame from scratch or follow an existing code frame. Researchers can easily modify and optimize AI-coded results.\n\nCurrently used by over 100 end clients and agencies around the world\, inca is the proud winner of the 2024 CRIC Innovation and Advancement in Marketing Insights and Analytics Award\, and has won a few other awards globally. \n \n \n \n \n \n Transforming Open Ended Responses into Actionable Insights with AI Powered Text Analysis\nPresenters: \n\n\n\nTovah Paglaro\,  Co-founder\, Fathom\nMichiah Prull\, Co-founder\, Fathom\n\n\n\n\n  \nAt Fathom\, we combine cutting-edge AI with human expertise to deliver unparalleled quality in text analytics. Our proprietary platform transforms open-ended survey data and customer feedback into actionable insights faster\, with unprecedented accuracy and nuance. Designed by researchers for researchers\, Fathom is trusted by leading market research agencies and brand-side customer insights teams\, to uncover what truly drives public opinion and customer behaviour. \nDuring the webinar\, Fathom co-founders Michiah Prull and Tovah Paglaro will present “Unlocking the Power of Open-Ended Feedback with AI-Powered Text Analytics.” This session will highlight how Fathom empowers insight professionals to: \n● Streamline Open-Ended Analysis with AI-Driven Thematic Coding: Quickly code open-ended feedback with unprecedented precision\, saving time and enabling more robust\, data-backed decisions.● Leverage Advance Analytics Like Stat Assist and Segmentation: Analyze coded data with statistical confidence\, and dynamic customer segments\, turning unstructured text data into strategic intelligence.● Enhance Insights with Human Oversight: Our human-in-the-loop model ensures unparalleled quality and accuracy\, delivering nuanced insights that fully automated solutions simply cannot match. \nFathom stands apart by offering a unique combination of advanced analytics features—such as customizable code frames\, real-time AI assistance\, and streamlined Summary Insights —backed by rigorous human review. This differentiation ensures that research professionals can confidently navigate complex open-ended datasets to identify critical insight\, with the highest standards of accuracy and rigour. \nThese capabilities are essential for market research agencies and customer insights teams aiming to deliver faster\, deeper\, and more actionable insights to their stakeholders. Whether it’s reducing time to insights by over 75% or uncovering emerging narratives in customer sentiment\, Fathom is reshaping how the industry approaches text analytics. \n \n \n \n \n \n Unlocking Customer Insights: AI-Powered Social Media Analysis for Enhanced CX Strategy\nPresenter: \n\n\n\nMariam Nabilsi Senior Vice President\n\n\n\n\n  \nCX Signals GenAI is an innovative solution designed for research and insights professionals seeking to leverage social media data for enhanced customer experience (CX) understanding.  It offers a powerful suite of tools that transform the often-overlooked wealth of unsolicited\, unfiltered customer sentiment available on social media into actionable insights. \nThis AI-powered platform offers five key features: Social Overviews\, providing a comprehensive summary of social feedback; Competitor Comparisons\, enabling businesses to benchmark their social media performance against rivals; CX Forces Insight\, analyzing how key CX drivers are reflected in social media; Topic Deep Dive\, allowing for detailed examination of specific themes and related posts; and GenAI Insight & Recommendations\, leveraging generative AI to produce SWOT analyses and suggest actionable strategies. \nCX Signals GenAI is particularly useful for augmenting existing research initiatives. It can enrich the findings of relationship or transactional surveys by providing real-world context and depth.  It allows businesses to gain a competitive edge by understanding what customers are saying about their competitors online.  Furthermore\, it helps bridge the gap between survey themes and social discussions\, providing a more holistic view of customer sentiment.  The platform’s ability to track evolving social drivers and sentiment trends also provides valuable input for future survey design. \nBuilt on the Synthesio platform\, CX Signals GenAI offers a market-leading approach to CX social analytics.  It structures its analysis around the “Forces of CX” – key emotional drivers such as Certainty\, Enjoyment\, Control\, Status\, Belonging\, and Fair Treatment – to understand how these forces manifest online.  By employing generative AI\, the platform creates emotional profiles for each force based on social data and generates targeted action plans for each specific driver\, providing truly actionable insights.  This allows businesses to move beyond simply observing social media trends to understanding the underlying emotional drivers and developing strategies to improve customer experience.  In a world increasingly driven by digital interactions\, CX Signals GenAI provides a crucial tool for research and insights professionals to tap into the voice of the customer and drive meaningful business impact. \n \n \n \n \n \n \n\n\n\n\n\n\n\n\n\n\n\n\n\nTransforming Research with Query AI: Effortless Insights from QualBoard Data in an Instant\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPresenter: \n\n\n\nJustin PerkinsVP of Qualitative Products\n\n\n\n\n  \nQuery AI – You’ve talked to your participants\, now talk to your data. With the help of Query AI\, uncovering meaningful insights from QualBoard projects is as simple as typing in the questions you need to answer. \nYou ask\, and Query AI gives you an answer based on your real project data – whether that consists of uploaded participant videos\, hours of IDI or focus group recordings\, or hundreds of verbatims. No hallucinations\, just analysis so quick it feels like magic. Get meaningful insights faster at no extra charge. \nMulti-Video AI Summaries – Sifting through hours of video recordings to uncover the highlights is a long and often thankless task. That’s why QualBoard introduced Multi-Video AI Summaries. \nWith this tool\, you can let AI do the heavy lifting of summarizing as many of your QualMeeting recordings or participant-uploaded videos as you want while you focus on analysis and building the critical insights that really deliver value. \nAI Question Summary – Simplify your analysis of open-ends with a little help from AI. QualBoard now offers the option to use AI to summarize all responses on a text question\, with no minimum required. The summary can be regenerated as new responses come in\, and older versions remain available to view. \n \n Register URL:https://www.caip-paim.ca/event/cric-ai-showcase-webinar/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/11/Webinar-Ethical-AI-in-Market-Research-31.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250115T120000 DTEND;TZID=America/Toronto:20250115T130000 DTSTAMP:20260429T143258 CREATED:20241203T153732Z LAST-MODIFIED:20250115T150910Z UID:10000129-1736942400-1736946000@www.caip-paim.ca SUMMARY:How Clients can Raise the Bar on Data Quality DESCRIPTION:Quality data is crucial for ensuring the insights that businesses and organizations depend on are reliable. As the threat to data quality continues to rise\, it is essential that clients\, agencies and sample providers are working together to ensure the highest quality data. In this interactive session\, Greg Matheson\, Margaret Brigley\, and Margaret Tso\, will review the ongoing and emerging risks to data quality. \nThey will also share key recommendations from the CRIC Clients’ Guide to Data Quality in Online Research. The guide was designed to increase clients’ understanding of the online research process from sample selection to fieldwork and to help clients make decisions that result in high quality data. The guide is CRIC’s first contribution to the Global Data Qualitative\, a global alliance to champion data quality in market research. \n \nPresented by:\n \n \n \n \n \n Margaret Brigley\nCEO\, Narrative Research \nMargaret is CEO & Partner of Narrative Research\, a national\, full-service marketing research firm headquartered in Halifax\, Nova Scotia. Margaret offers clients more than 30 years of communications\, marketing\, and research experience in the private\, non-profit\, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a wide range of private and public sector organizations across Canada and internationally. \nMargaret is actively involved in the industry as Vice Chair of CRIC\, Chair of CRIC’s Standards Committee\, and Chair of CRIC’s communications committee. She is a member of ESOMAR\, and a Certified Analytics and Insight Professional (CAIP). \n \n \n \n \n \n Greg Matheson\nCo-CEO\, Quest Mindshare | CEO\, dtect\, Quest Mindshare | dtect \nAs Quest’s managing partner and over 25 years in the industry\, Greg co-founded Quest to deliver a viable\, trustworthy data collection and insights experience for brands and businesses alike. A passionate voice behind the need for the industry’s technological evolution\, Greg’s vision and relentless drive to build Quest into one of the premier providers of quantitative sampling\, online research and technology is only matched by the skill\, professionalism and dedication of the best team in the business.\n \n \n \n \n \n Margaret Tso\nSenior Manager\, Consumer Insights\, Cadillac Fairview \nMargaret is an experienced Consumer Insights Manager with a demonstrated history of working in the commercial real estate industry. She is skilled in Market Research\, Segmentation\, Consumer and Client Insight\, Online Community Panel\, Quantitative & Qualitative Research\, and Strategic Planning. \n \n Register URL:https://www.caip-paim.ca/event/a-clients-guide-to-data-quality/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/12/Webinar-Ethical-AI-in-Market-Research-55.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241211T110000 DTEND;TZID=America/Toronto:20241211T120000 DTSTAMP:20260429T143258 CREATED:20241120T142913Z LAST-MODIFIED:20241120T142917Z UID:10000127-1733914800-1733918400@www.caip-paim.ca SUMMARY:Unlocking Brand Growth: 2 Years of Learnings in Better Brand Health Tracking DESCRIPTION:Most insights teams will know that brand health trackers can be rigid\, non-actionable\, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework\, introduced last year by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science\, in her book\, Better Brand Health. \nJoin quantilope’s tracking expert\, Madita Brandhorst\, for a deep dive into Better Brand Health tracking\, covering everything you need to know about it and two key analyses included in the framework: Mental Availability and Mental Advantage Analysis. \n‍Madita will also share exclusive learnings from two years of quantilope’s Better Brand Health tracking studies across diverse markets and categories\, including compelling data on the correlation between mental availability and real-world sales growth. \n‍Whether you’re a seasoned researcher or new to the concept of mental availability\, this session will equip you with all you need to know about Better Brand Health tracking and how you can implement it to drive actionable insights from your trackers. \n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\nSpeaker:\n\n\n\n\n\n\nMadita Brandhorst\nSenior Tracking Lead\, quantilope\n\nMadita combines her background in psychology (M.Sc.) with 10 years of market research expertise to generate deep and strategic insights. She started her career at Ipsos\, running traditional brand and ad tracking studies for global brands across various industries incl. CPG\, Fashion\, Media and Tech. At quantilope\, Madita spearheads the development\, implementation and continuous improvement of innovative tracking solutions\, fueled by her belief that tracking can be both: fun and actionable. Her mission is to transform the way we do tracking by leveraging automation\, the latest scientific thinking\, and a dynamic mix of human and artificial intelligence. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/unlocking-brand-growth-2-years-of-learnings-in-better-brand-health-tracking/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/11/WIRE-11-20-2024.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241120T173000 DTEND;TZID=America/Toronto:20241120T190000 DTSTAMP:20260429T143258 CREATED:20240924T185035Z LAST-MODIFIED:20250203T151511Z UID:10000115-1732123800-1732129200@www.caip-paim.ca SUMMARY:Navigating the Career Ladder DESCRIPTION:Three leaders\, CAIPs on the client and agency side\, share their paths to success\nEnhance your professional journey by joining us for an enlightening panel discussion featuring three distinguished leaders: Linda Di Luzio\, CAIP\, FCRIC Director of Market Insights at Bell; Carla Flamer\, CAIP\, Chief Client Officer\, Ipsos Canada; and Christine Farrugia\, industry veteran who has successfully transitioned to career coaching. Now prominent leaders with influence in their organization\, they will share what worked for them to gain influence and excel in the workplace. \nFollowing the insights shared by our esteemed panelists\, you will have the opportunity to engage in a vibrant conversation with your peers\, providing an excellent platform to exchange perspectives and deepen your understanding of the discussed topics. \nIn the second segment of the event\, attendees will be divided into smaller groups for more focused and interactive discussions in breakout rooms. This format not only encourages a more personalized engagement but also fosters meaningful connections and the sharing of diverse viewpoints. \nDon’t miss this unique opportunity to learn from the best\, network with like-minded professionals\, and take the next step towards advancing your career. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Linda Di Luzio\, CAIP\, FCRICDirector\, Market Insights\, Bell \nLinda has been working in the marketing research industry for over 20 years. Based in Montréal\, Linda Di Luzio is currently the Director of Market Insights at Bell\, Canada’s largest communications company. Since joining Bell in 2005\, Linda has held various roles within the organization and\, in 2013 took on the responsibility of leading a brilliant group of researchers and analysts. In this capacity\, she is beyond proud of all the insightful contributions put forward by her team members for the betterment of the company\, its customers and Canadians alike\, most especially as it pertains to Bell’s commitment to mental health (Bell Let’s Talk) and creating positive outcomes for society\, communities and employees (Bell for Better). \nPrior to joining Bell\, Linda held leadership roles at Vodafone New Zealand and Environics Research Group (now Illumina Research Partners). An academic at heart\, she also teaches Marketing Research at McGill University since 2013. Teaching University students keeps her up to date with the latest industry trends as she is shaping the minds of future marketers and business leaders. Linda holds a doctorate in Sociology from The University of Calgary and a law degree from l’Université de Montréal. \nLinda has served on various boards of the marketing research and insights industry in Canada such as the former MRIA (both the National and Quebec chapters) as well as the Insights Association\, and is also involved with outfits that are aligned with her values and convictions\, including women and their fight against cancer. \nShe is fluent in English and French and can hold a conversation in Italian and Spanish. She is a voracious reader\, a theatre enthusiast and a self-proclaimed travel junkie. Having lived in three Canadians provinces (Québec\, Ontario\, Alberta)\, including a stint in New Zealand\, Linda calls home wherever her beloved husband Bruno and daughter Catherine are\, as they make every day a whole lot brighter. \n \n \n \n \n \n Carla Flamer\, CAIPChief Client Officer\, Ipsos Canada \nCarla began her research and marketing career with Procter & Gamble Inc\, working in most of the company’s product areas over a six-year period. Following her tenure at P&G\, Carla was Vice President and co-owner of Marketing Initiatives\, where she provided market research and market consulting to a variety of clients. Carla made the move to a company that Ipsos acquired 25 years ago\, and has held both local and global responsibilities.  \nFor over a decade\, Carla led the research business unit that offers insights and advisory work related to Marketing and to Innovation: business strategy\, branding\, brand equity\, segmentation and shopper research. \nFour years ago\, Carla took on the role of Chief Client Officer\, responsible for client relationships\, building client knowledge across Ipsos’ specialized research teams\, business development and client-facing marketing for Ipsos in Canada. \nShe has been involved in career development initiatives\, including the launch of the North American Mentoring for women program at Ipsos\, supporting the mentoring pilot for the International Women’s Federation Canada (IWFC)\, being a mentor herself\, and meeting with many people about their career options and considerations. \nCarla’s academic background includes an MBA from the Schulich School of Business\, and a BSc in Psychology/Anthropology from the University of Toronto. \n \n \n \n \n \n   \nChristine FarrugiaLeadership and Career Coach \nChristine is a passionate leadership coach and esteemed executive. She has 20 years of real world experience leading teams of up to 300 people at major Canadian companies including Wealthsimple\, Loblaw Companies Limited and KPMG. At both Loblaw and Wealthsimple she successfully built customer insights teams focused on taking a more customer-centric approach to strategic decision making and shifting the culture of the organization to put the customer at the centre. She knows first hand the challenges and opportunities associated with building a career as an insights leader. Christine has an MBA from Stanford University’s Graduate School of Business and is a Certified Khan Method Coach. \nLeveraging peak performance coaching\, Christine now helps leaders\, and their teams\, maximize their impact and influence in their organizations and build a career that makes them a excited to get out of bed every morning. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Login to sign up for free registration to Navigating the Career Ladder\n \n \n \n \n Username\n \n \n \n Password\n \n \n Forgot your password? \n \n Login\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Please Login for free registration to attend Navigating the Career Ladder\n\n\n \n \n \n Username\n \n \n \n \n \n Password\n \n \n \n \n \n \n \n \n \n Remember Me\n \n  \n \n \n \n \n \n \n \n  \n \n \n Forgot Password \n \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Non-Member Registration ($75.00)\n\n\n \n \n Navigating the Career Ladder (Non-Member)\n \n "*" indicates required fields \n \n Δ\n \n \n\n \n Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Email*\n \n Job TitleCompany*Country*CanadaUnited StatesOtherAddress* \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlbertaBritish ColumbiaManitobaNew BrunswickNewfoundland and LabradorNorthwest TerritoriesNova ScotiaNunavutOntarioPrince Edward IslandQuebecSaskatchewanYukon\n Province\n \n \n Postal Code\n \n \n This field is hidden when viewing the formAddress* \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific\n State\n \n \n ZIP Code\n \n \n This field is hidden when viewing the formAddress* \n \n \n \n Street Address\n \n \n Address Line 2\n \n \n City\n \n \n State / Province / Region\n \n \n ZIP / Postal Code\n \n \n Phone*This field is hidden when viewing the formPhone*LinkedIn ProfileNavigating the Career Ladder (Non-Member)\n \n \n Price:\n \n \n \n HST\n \n \n Price:\n $ 0.00 CAD\n \n \n \n GST\n \n \n Price:\n $ 0.00 CAD\n \n \n \n HST\n \n \n Price:\n $ 0.00 CAD\n \n \n \n Total\n \n Credit CardCard Details\n \n Cardholder Name URL:https://www.caip-paim.ca/event/navigating-the-career-ladder/ LOCATION:Online CATEGORIES:Webinar,Workshop ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/09/Navigating-the-Career-Ladder-3.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241114T130000 DTEND;TZID=America/Toronto:20241114T140000 DTSTAMP:20260429T143258 CREATED:20241021T193436Z LAST-MODIFIED:20241021T194210Z UID:10000124-1731589200-1731592800@www.caip-paim.ca SUMMARY:Improving Accessibility in Research for People with Disabilities DESCRIPTION:Accessibility in research gives greater access to an often underrepresented audience\, helps differentiate brands\, addresses problems before they become costly\, and improves experiences for all. Despite this\, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an accessibility toolkit developed by the Accessible Insights Consortium and released as part of a merger with Insights Association’s IDEA Council. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nKari Bassett \n\nKari Bassett has over a decade of advertising insights experience among consumers and B2B audiences. She is proud to contribute to the Accessible Insights Consortium as well as other DEI and CSR initiatives within Verizon. She deeply loves Gantt charts. She’s been a WIRe mentor for the last 4 years and is a fierce advocate for the program! \n\n\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n\n\n\n\nClaire Ferrari \n\nClaire Ferrari holds a Ph.D. in Rehabilitation Sciences & Human Computer Interaction\, and a master’s in Interactive Telecommunications. As Principal UX Researcher at Verizon\, Claire has built and continues to lead the company’s Accessible UX Research practice. Her work is dedicated to empowering others to include people with disabilities in product design – pushing practices beyond compliance\, and improving experiences for all. \n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/improving-accessibility-in-research-for-people-with-disabilities/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/670038b2922a0ab5e0ce7c82_2024-Q4-AIC-Webinar-p-1080.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241113T120000 DTEND;TZID=America/Toronto:20241113T130000 DTSTAMP:20260429T143258 CREATED:20241017T140316Z LAST-MODIFIED:20241017T141818Z UID:10000121-1731499200-1731502800@www.caip-paim.ca SUMMARY:Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble DESCRIPTION:This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association.  \nDescription/Summary: \nMarketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead\, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space\, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.  \n\nYou will learn: \n\nWhy\, in this global economy\, there is a growing trend toward international cooperation to harmonize advertising standards \n\n\nWhat are the recent areas of focus for the agencies tasked with the promotion of consumer protection and\, in some cases\, the enforcement of civil antitrust law  \nWhat are some key elements that require careful consideration when designing ad claim substantiation research \n\n \n \n \n \n \n Speakers\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: Sue Collin\, Senior Vice President \n \n \n \n \n \n \n \n \n \n \n \n Speaker:Lisa Cooper\, Senior Vice President \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n\n\n\n\nWith more than 30 years of consumer insights experience each\, Lisa and Sue provide research consulting for CPG\, HBA\, Healthcare and Financial Services institutions. While Lisa and Sue’s work spans all facets of consumer research\, they both have particular expertise in the very specialized discipline of Ad Claim Substantiation\, where they aid clients in assessing the risks vs. rewards of making specific claims and guide them through the design and execution of fair and balanced consumer claim substantiation research  \n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/truth-in-advertising-research-and-knowledge-can-keep-you-out-of-trouble/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/MA0341-NovWebinar-Banner_Twitter-MA0341-ESOMAR-MRII-UGA.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241028T120000 DTEND;TZID=America/Toronto:20241028T130000 DTSTAMP:20260429T143258 CREATED:20241016T144012Z LAST-MODIFIED:20241016T144016Z UID:10000119-1730116800-1730120400@www.caip-paim.ca SUMMARY:Ethical AI in Market Research: Balancing Innovation and Trust DESCRIPTION:As AI plays an increasing role in how our industry gathers\, analyzes and communicates insights\, it is more critical than ever that we consider the ethical implications of using AI. \nJoin members of the Canadian Research Insights Council’s AI Committee\, Margaret Chapman\, Paul Acerbi and Kathy Cheng\, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic\, ethical and responsible use of AI tools. The principles cover transparency\, data security\, protecting participants from harm\, minimizing bias\, and ensuring oversight when using artificial intelligence in market research. \nIn addition\, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers\n \n \n \n \n \n \n\n\n\n\n\n\n\nSpeaker: Margaret Chapman\nCAIP\, COO and Partner\, Narritive Research \nMargaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999\, she has worked as a consultant\, specializing in group facilitation\, in-depth interviewing\, marketing\, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator\, she has conducted hundreds of focus groups and interviews to evaluate concepts\, advertising and communications\, website usability and gather customer feedback. Margaret’s curiosity has taken her to many stops around the world\, but she has found a home in Halifax where she loves to volunteer to help make the city vibrant. She is currently the Vice Chair of the Board for Symphony Nova Scotia\, and co-chairs the AI Ethical Guidelines & Public Policy Advocacy Sub-Committee for CRIC. She is chair of the advisory board for Dalhousie University’s MBA program. She has previously chaired the board of directors for the Halifax Chamber of Commerce and Metroworks\, a skills development social enterprise. She has also volunteered for Hospice Halifax and 2b theatre. In 2021 and 2022 Margaret is proud to have chaired the Executive Cabinet of the QEII Foundation Ride for Cancer. Margaret holds an MA from the University of Southern California and a BA from Simon Fraser University. Her sidekick Betty can be found at Narrative Research on many Fridays. Margaret loves to play music with her string quartet\, GEMM\, the PEI Symphony and Nova Sinfonia. \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n\n\n\n\n\n\n\nSpeaker: Kathy Cheng\n CEO\, Nexxt Intelligence | inca \nKathy founded Nexxt Intelligence with 20+ years of global market research experience\, and a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport\, engagement\, projection\, and probing to deliver deeper insight at scale. That’s the motivation behind inca\, Nexxt Intelligence’s Conversational AI for deeper insight faster. Previously Kathy worked at Environics\, Ipsos in Canada\, and Nielsen in Shanghai. \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n\n\n\n\n\n\n\nSpeaker: Paul Acerbi\n SVP\, Ipsos \nPaul is a seasoned professional with over 25 years of experience in the industry. As a trusted advisor\, he has worked with renowned global brands such as BRP\, Unilever\, The Home Depot\, Ferrero\, Diageo\, Sapporo\, and Nike. In 2020\, Paul joined the Ipsos Client Organization as a Client Officer\, where he excels in connecting the dots between diverse stakeholder groups within both client and Ipsos organizations. His expertise lies in providing context\, meaningful insights\, and facilitating actionable strategies to enhance the value delivered by Ipsos. \nIn addition to his role as a Client Officer\, Paul is Ipsos Canada’s AI Adoption Team Lead and a member of Ipsos’ Global AI Team and sits on Ipsos North American’s AI Steering Committee. He is passionate about the intersection of AI and market research and has led a session on AI’s impact on the research industry for the Canadian Research Insights Council’s (CRIC) CEO Forum. \nPaul is also actively involved with CRIC\, where he serves as a member of the CRIC AI Committee and Co-Chair of CRIC’s AI Ethics Subcommittee. In these roles\, he contributes to shaping the future of AI in the Canadian marketing research landscape while ensuring the ethical application of AI technologies. \n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/ethical-ai-in-market-research-balancing-innovation-and-trust/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/Webinar-Ethical-AI-in-Market-Research.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240927T120000 DTEND;TZID=America/Toronto:20240927T130000 DTSTAMP:20260429T143258 CREATED:20240904T203124Z LAST-MODIFIED:20240923T155910Z UID:10000107-1727438400-1727442000@www.caip-paim.ca SUMMARY:CAIP Canada Monthly Discussion Club DESCRIPTION:Want to engage with fellow CAIPs on today’s key industry topics?\nAt the end of the month CAIP Canada will hold an inaugural gathering of the CAIP Canada Discussion Club. Each month or so you will be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. \nDon’t worry\, there won’t be a test! ? \nThis is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!  \n\nWhen is it?\nOur first meeting is scheduled for Friday September 27th at noon EDT. We then plan to meet on the last Thursday or Friday of the month (based on the groups needs).  \n\nWhere is it?\nThe discussion will take place online via zoom to connect you with CAIPs from across the country. \nWhy Join?\nThis is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Login to sign up for the Discussion Club\n \n \n \n \n Username\n \n \n \n Password\n \n \n Forgot your password? \n \n Login\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This event is exclusively available for Certified Analytics & Insights Professionals (CAIPs) as part of your membership\, please login to register and start the discussion! URL:https://www.caip-paim.ca/event/caip-canada-monthly-discussion-club/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/09/White-Minimalist-Business-Company-Newsletter-27-e1725570303550.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240926T100000 DTEND;TZID=America/Toronto:20240926T110000 DTSTAMP:20260429T143258 CREATED:20240828T143136Z LAST-MODIFIED:20240916T163103Z UID:10000102-1727344800-1727348400@www.caip-paim.ca SUMMARY:Global Data Quality: The Latest on International Guidelines & Initiatives DESCRIPTION:To assist you and your team’s efforts to mitigate fraud and improve data quality\, leaders from the GDQ will provide important updates on recently released tools and standards. You’ll also get up to speed on the progress of several ongoing initiatives.  \nJoin us to learn about:  \n– Clients’ Guide to Data Quality in Online Research – Technology Solutions – Data Quality Benchmarks – Guidance on End Link Fraud in Survey Research– Incentive Best Practices – Engagement with Law Enforcement Regarding Research Fraud – Data Quality Glossary Updates  \nSee what’s coming next and how to get involved as we push towards a more transparent and healthy data environment.  \nThe GDQ coordinates efforts by the Association for Qualitative Research (AQR)\, The Canadian Research Insights Council (CRIC)\, ESOMAR\, Insights Association\, MRS\, QRCA\, The Research Society (TRS)\, SampleCo n\, and The Association of Market Research Austria (VMÖ) to address ongoing and emerging risks to data quality in the market and social research\, consumer insights and analytics industry. \n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n Register URL:https://www.caip-paim.ca/event/global-data-quality-the-latest-on-international-guidelines-initiatives/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/08/GDQ-Banner-All-Other-Times.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240925T120000 DTEND;TZID=America/Toronto:20240925T130000 DTSTAMP:20260429T143258 CREATED:20240808T183156Z LAST-MODIFIED:20240916T162713Z UID:10000005-1727265600-1727269200@www.caip-paim.ca SUMMARY:Webinar: AI technology for Market Research: Capabilities\, Limitations\, Human Impacts\, Ethical Concerns and Implementation Strategies DESCRIPTION:What’s it about?\nThis webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n What’s in it for me?\nIn this webinar we will discuss: \n\nAI’s Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI\, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses.\nHuman-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations.\nOrganizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.\n Biases and Ethical Concerns: We will discuss the biases in AI systems\, stemming from training data and human inputs. We will discuss the importance to understand and address these biases to ensure fair and ethical AI usage.\nFuture of AI: We will also discuss the fact that AI technology is rapidly evolving\, and organizations must adapt quickly and why it is critical for companies to experiment with AI now.\n\nWho is this for?\nLearning outcomes \n\nYou will get some specific suggestions on ways you can approach experimentation starting today\, even if you haven’t yet tried as well as some more advanced strategies for experimentation if you are already an advanced user.\nYou will get specific approaches to think about bias detection and comparing that to your existing anti-bias processes.\n     Learn why you need to be experimenting with the use of AI in your business.\n      Learn what you can do right now to safely experiment with AI.\n      Learn to measure the positive impact of these experiments so you can scale.\n      Learn how this kind of experimentation doesn’t require massive investments and rather how we can learn from others mistakes in making massive investments too soon.\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers:\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \nRolfe Swinton\n \n\nVP Data & AI Innovation and Data Partnerships\, North America for NielsenIQ\n\n\n\n \n \n \n \n \n \n\nRolfe  is an entrepreneur\, business strategist and innovator. Previously he founded a number of pioneering companies in the insight and media industries including RealityMine\, Lumi Mobile and Match Girl Productions. He has raised over $50M in venture financing from top VCs. He has co-led a $1Bn PE-backed rollup in the media industry. Rolfe also serves as adjunct professor of entrepreneurship and innovation atINSEAD. Swintonhas a B.A. from Yale University\, an M.Phil fromCambridge\, and an MBA fromINSEAD. He is married and has three children. \n\n\n\n \n\n \n \n \n \n \n \n \n \n \n \n \n \n\n \nEd Keller\n \n\nModerator\nExecutive Director\, MRII\n\n\n\n \n \n \n \n \n Ed Keller is one of the foremost experts in word of mouth\, influencer marketing\, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies\, he has built and sold businesses\, launched data and insights platforms and products\, acquired and integrated businesses\, managed global teams\, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS\, data/analytics & MRX companies. \nEd has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book\, The Influentials\, has been called the “seminal moment in the development of word of mouth.” His second book\, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace\, was named the Best Book in Marketing by the American Marketing Association. \nEd is a leader and innovator in word of mouth measurement\, analytics\, and strategy as well as word of mouth marketing\, influencer marketing and the creator economy\, social media analytics\, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors. \nAfter selling the Keller Fay Group and remaining on as CEO of Engagement Labs\, Ed led the development of TotalSocial\, a patented platform that integrates measurement of both offline WOM and social media conversation about brands\, with analytics to link the results to business outcomes such as sales\, brand health\, and media amplification. URL:https://www.caip-paim.ca/event/webinar-ai-technology-for-market-research-capabilities-limitations-human-impacts-ethical-concerns-and-implementation-strategies/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/08/MA0037-september-webinar-banner_Instagram.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240924T120000 DTEND;TZID=America/Toronto:20240924T130000 DTSTAMP:20260429T143258 CREATED:20240830T185547Z LAST-MODIFIED:20240903T183534Z UID:10000105-1727179200-1727182800@www.caip-paim.ca SUMMARY:Webinar: Optimizing Generative AI Tools for Market Research DESCRIPTION:You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is\, how it works\, or most importantly – how to leverage it for professional outcomes. If that sounds like you\, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical\, with an emphasis on integrating AI tools seamlessly into professional insights workflows. \nWe will explore the foundational concepts of generative AI\, including key elements like “tokens” and critical parameters such as temperature\, frequency penalty\, and nucleus sampling that influence AI behavior and output. Additionally\, we’ll delve into model fine-tuning\, practical use cases\, and best practices with by hands-on examples that you can immediately apply to enhance your work. \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n\n\n\n\n\n\n\nKey Takeaways: \n\nAI Demystified: Understand how generative AI works in straightforward terms\, tailored for market research professionals (no technical AI knowledge required).\nParameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs.\nActionable Best Practices and Tips: Discover tips and best practices for using AI tools to streamline your research processes and enhance outcomes.\nWorkflow Integration: Gain insights into professional workflow strategies that incorporate generative AI effectively and responsibly\, making it easier to apply these tools in your daily tasks.\n\nBy attending\, you will gain an intuitive understanding of AI’s capabilities and limitations\, alongside actionable strategies to immediately start using generative AI tools more effectively in your market research projects. This session is perfect for those new to AI and more seasoned users alike\, providing valuable insights that can enhance your approach to research. \n  \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n\n\n\n\n\n\n\nSpeaker: Brenden SommerhalderVice President\, MQO Research \nBrenden is an innovation-minded “people insights hunter” with over 15 years of leadership in research\, decision-making\, and marketing strategy development. He has worked with clients across public\, private\, and not-for-profit sectors in a variety of industries such as government\, utilities\, consumer packaged goods\, telecommunications\, hospitality\, retail\, pharmaceuticals\, and media. \nAs Vice President at MQO Research and Managing Director of MQO A.I. Hub\, in recent years Brenden has led the research and development of an internal suite of A.I.-powered tools and services\, and led the successful “go-to-market” of the firm’s client-facing SaaS platform: MQO A.I. Hub. MQO is also an Early Access Research & Development Partner with OpenAI\, enabling a deep understanding for the frontiers of this cutting-edge technology. \nBrenden has given talks about A.I. at the 2023 and 2024 conferences of the Canadian Research Insights Council (CRIC) and serves on CRIC’s A.I. Task Force. He regularly provides advice to organizational leaders on integrating A.I. in their workplaces for professional outcomes\, including helping to lead the development of internal policies for A.I. \nAs a “techie” and “tinkerer” at heart and a hardened “quant” at mind\, Brenden has always been quick to adapt and adopt the latest tools available to solve the task at hand while protecting the integrity of the work through careful planning and rigorous validation. \n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/optimizing-generative-ai-tools-for-market-research/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/08/Research-Proposal-Business-Presentation-in-Dark-Green-Orange-Geometric-Style-24-e1725388501468.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240905T130000 DTEND;TZID=America/Toronto:20240905T140000 DTSTAMP:20260429T143258 CREATED:20240812T161605Z LAST-MODIFIED:20240816T213446Z UID:10000011-1725541200-1725544800@www.caip-paim.ca SUMMARY:How A&W Drives Pricing Strategy with Automated Advanced Insights DESCRIPTION:Delve into A&W’s successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. \nThis case study focuses on Stephanie McEwan\, Manager of Consumer & Market Insights at A&W Canada\, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation’s largest quick-service restaurants. \nStephanie will be joined by quantilope Co-Founder\, Dr. Thomas Fandrich\, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds\, meeting the needs of ever-changing consumers. \nDiscover how Stephanie’s application of advanced research methods has elevated the role of insights within A&W\, enabling her to deliver data-driven recommendations with actionable clarity. \n‍Key Takeaways:‍ \n\nThe need for real-time pricing research in a volatile and competitive environment\nHow a fast-food chain uses advanced method insights to dominate its industry\nHow insights can proactively drive conversations\, instead of as reactionary retros\nHow quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers:\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Stephanie McEwan\nManager\,\nConsumer and Market Insights\, A&W Food Services of Canada\, Inc. \n \n \n \n \n \n \n\n\n\n\n\n\n\nStephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and data analysis\, bringing forward insights that helped launch new revenue streams\, such as all-day breakfast\, delivery\, and Brew Bar. Stephanie has led research on shifting demographics\, purchase behaviors\, and emerging trends\, contributing to A&W’s significant growth in the Canadian market. Today\, Stephanie works closely with the Corporate Strategy\, Marketing\, and Innovation Teams to ensure the Voice of the Guest is always present in A&W’s business decisions. Her openness to research innovation and drive for trustworthy outputs has ensured consistent\, trusted\, and sought-after research across the business. \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Dr. Thomas Fandrich\nCo-Founder\, CCO & US Managing Director\,\nquantilope \n \n \n \n \n \n \nThomas Fandrich is the Co-Founder\, CCO\, and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing and the Journal of Product Innovation Management. Prior to starting quantilope\, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel. URL:https://www.caip-paim.ca/event/how-aw-drives-pricing-strategy-with-automated-advanced-insights/ LOCATION:Online CATEGORIES:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240829T130000 DTEND;TZID=America/Toronto:20240829T140000 DTSTAMP:20260429T143258 CREATED:20240809T210306Z LAST-MODIFIED:20240816T213438Z UID:10000009-1724936400-1724940000@www.caip-paim.ca SUMMARY:Webinar: "So You Lost Your Job\, Now What?" DESCRIPTION:Whether you’ve been downsized\, laid off\, or simply can’t find the right fit\, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern\, to the dreaded call from HR\, and the weeks (or months) of job searching afterwards. Regardless of where you are in your career\, this session will set you up for success by preparing you for transitioning between roles smoothly. \nNote: this webinar is part one of our three-part Annual Webinar Series; when you register\, you’ll receive an invitation to all three (June\, July\, August) sessions. \nA BIG thank you to Fuel + The Focus Room for supporting this series and making it free\, year after year\, for the WIRe community! \n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers:\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lindsey GladdenInsights Leader/ Job Seeker \n \n \n \n \n \n \n\n\n\n\n\n\n\nLindsey is an insights leader specializing in shopper insights with 15 years of experience across a variety of industries. She is known for her consumer centric mindset and storytelling abilities\, as well as being highly caffeinated and highly curious. Lindsey lives north of Dallas with her husband and 2 amazing kids\, and is excited to find the next organization where she can bring insights to life and help build out new capabilities. \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n January KhoshnoodVP Research Operations @ Screen Engine/ASI \n \n \n \n \n \n \nJanuary is an accomplished results-driven leader\, proven in cultivating high-performing cross-functional teams and strategically leveraging relationships while focusing on the bottom line and transforming business models to create scalable ongoing impact. She has nearly 20 years of experience in online data collection in various roles in Sales\, Product\, and Operations both the vendor (GMI\, Kantar\, Dynata) and agency side (Hall & Partners and SE/ASI). \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Mika TurnerVP\, Human Resources at Innovate MR \n \n \n \n \n \n \n\nEarning her BA in Psychology in 2005\, Mika began her career in social worker in Los Angeles. She later found her passion in Human Resources and completed her Professional Human Resources certificate from HRCI in January 2013. Continuously learning\, Mika is an active member of SHRM and regularly attends organizational development trainings to ensure that she is on the cutting edge of HR trends. \nMika has spent the last 14 years in HR\, spanning across the market research\, and other tech-based industries. She returned to the market research industry after beginning her career with the founding team at uSamp/Instantly. \nMika is passionate about people\, inclusivity\, and professional advancement\, working to set an example to her daughter every day. She is dedicated to making the business world a better place and demonstrate for her family that anything is possible. URL:https://www.caip-paim.ca/event/webinar-so-you-lost-your-job-now-what/ LOCATION:Online CATEGORIES:Webinar END:VEVENT END:VCALENDAR