CAIP Canada-PAIM Canada

WIRe: "Net Worthy: Turning Connections into Career Capital"
2025-07-31 13:00 - 14:00 (America/Toronto) | Online
Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective, build key skills, and position yourself as a strong candidate for advancement. Whether you’re actively applying or planning your path forward, this session will help you confidently navigate the transition into management with clarity and purpose.
Building community and connections has never been more important; the relationships we make and maintain have the power to shape our careers, transform our personal and professional trajectories, and bring us all closer together. This year’s WIRe Annual Webinar series, sponsored by FUEL + The Focus Room, focuses on the authentic connections who make us who we are. Register for one session and we’ll automatically register you for the whole series!

Featuring:

Jess Gaedeke
CRO, Dig Insights

With 20+ years of experience in the market research industry, Jess Gaedeke has gained a deep expertise and intense passion for all things “growth.” This includes consulting with clients on how to grow their business through brand building and innovation; deploying commercial strategies to grow tech-enabled insights organizations; and developing some of the most successful talent in the industry. Jess joined Dig Insights as Chief Revenue Officer in 2023, after leadership roles at GutCheck (acquired by Toluna), Affinnova (acquired by Nielsen IQ/BASES), Designalytics, and InsightsNow. She currently oversees sales, marketing, and customer success at Dig, a tech-enabled insights company that drives predictable brand & innovation success.

Melissa Sauter
CEO, Escalent

Melissa Sauter is CEO of Escalent, an award-winning data analytics and advisory firm specializing in industries facing disruption and business transformation.
She brings 25+ years of experience in market research and management consulting to the role and is committed to accelerating growth and value for customers, employees and shareholders. Under her leadership, Escalent has grown significantly, organically and through strategic acquisitions with the most recent being C Space and Hall & Partners in 2023. The entire Escalent enterprise applies expertise and insight to solve complex challenges for its impressive roster of world-class clients.
Prior to leading Escalent, Melissa was president of Market Strategies International, which merged with Morpace following the acquisition of both research firms by STG Partners in 2018. Before joining Market Strategies, Melissa led the Services and Emerging Industries division at J.D. Power and Associates. She was responsible for overseeing syndicated research, proprietary tracking programs, solutions consulting, and performance improvement programs for a wide array of industry verticals. Melissa’s experience also includes business process reengineering and strategy consulting for Deloitte as well as sales and marketing roles for Freudenberg-NOK, a tier-one automotive supplier.
Melissa earned a master’s degree from the University of Michigan and a bachelor’s degree in business from Michigan State University.

Ariel Madway
Director, Brand Experience, Cint

Ariel is a marketer passionate about inspiring people with impactful content and conversation, and bringing people together to form meaningful connections through unique, memorable experiences.
After attending Brandeis University in Boston, Ariel has built her career in marketing, events, and community engagement. She has experience in the non-profit sector, startups, lifestyle and networking organizations, and – for the better part of the past decade – global b2b marketing within the Restech industry.
Ariel joined Cint in February 2023, where she leads the brand experience team, overseeing events, PR, social media, and gifting.
Ariel is on the 2025 Advertising Week NY Advisory Board, was named a ’25 & ’23 Greenbook Future List Finalist, and served as the Boston WIRe Chapter Event Lead.

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How Fraudsters Use AI to Exploit Your Surveys — and What You Can Do About It
2025-08-12 12:00 - 13:00
AI is rapidly reshaping the landscape of survey fraud — enabling scalable, human-like deception that evades legacy defenses. In this webinar, the dtect team will unpack how fraudsters are weaponizing technology and why most traditional security checks can’t keep up.
Takeaways

How AI enables scalable, human-like survey fraud
Why traditional fraud detection methods have already fallen behind
What steps can you take to detect and prevent advanced types of fraud

Featuring:
Riley Croft,Vice President, Partnerships, dtect
Riley brings over a decade of experience building SaaS partnerships, with deep expertise in the ResTech ecosystem. His work spans strategic alliances, platform integrations, and growth-focused collaboration.
Andrea Huang,Senior Product Manager, dtect
Andrea has worked in research since 2011, with a focus on developing innovative digital solutions across both qual and quant. Today, she focuses on building dtect’s technology-first platform that prevents survey fraud.
Moderator: Ed Keller, Executive Director of MRII

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WIRe: "Manage Up: Mindset Moves for Leadership Roles”
2025-08-22 13:00 - 14:00

Beyond Scale: Authentic Human Understanding with AI
2025-09-16 12:00 - 13:00
As AI becomes embedded in the research workflow, the role of insight professionals undergoes a seismic shift. This webinar explores how participative AI transforms qualitative research by enabling smarter design, deepening and quantifying human understanding, and co-created outputs that drive real business outcomes. You’ll learn how leading organizations are using AI not just to “scale qual,” but to elevate its impact across the business.
In this presentation, we will discuss:
Why “AI moderation” and “qual at scale” are outdated goals – and what truly matters for insight leaders today.How a cognitive AI collaborator can support end-to-end research: from designing smarter studies to surfacing holistic insights bridging what people say with how they behave through multi-modal AI. How compounding insights and AI-assisted co-creation accelerate decision-making and increase stakeholder relevance. All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
Niels Schillewaert,PhD
Head of Research and Methodologies, Conveo.ai.
Niels combined entrepreneurship and commercial research with academic research throughout his career. He was a co-founder at Human8 (formerly InSites Consulting) and has a strong academic background as a Professor of Marketing at the Vlerick Business School. His research was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, and others. Niels is a frequent speaker at international conferences and has guest lectured at several academic institutions e.g., Columbia, NYU, University of Georgia. He is the Former President of ESOMAR.
Moderator: Pamela Bracken, Sr Development & Special Initiatives Manager, University of Georgia

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