CAIP Canada-PAIM Canada

Discussion Club 11-28-2025
2025-11-28 12:00 - 13:00 (America/Toronto) | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!
When is it?
Friday, November 28thth, 2025.
Where is it?
The Discussion will take place online via Teams to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

This Month’s Topic:
Friday, November 28th – Participant fraud in qualitative research: A wake-up call

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Toastmasters
2025-11-27 12:00 - 13:00 | Online
CAIP Canada Toastmasters Club
What is the CAIP Canada Toastmasters Club?
CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.

Gain the public speaking skills you need to communicate with confidence and excellence!

Learn More & Register →

Questions? Please contact us at toastmasters@caip-paim.ca.

Winnipeg Networking Event
2025-11-24 16:00 - 18:00 | Centre Concourse Richardson Building, 1 Lombard Place, Winnipeg, Manitoba, R3B 0X3, Canada
Thanks to our Sponsors:

Winnipeg Networking Event
The market research industry is undergoing unprecedented transformation. This free event is your opportunity to stay ahead of the curve and gain valuable insights into how the sector is evolving to meet new challenges, while networking with colleagues over light refreshments / snacks. The event will feature a panel of experts looking at the implications of AI, the evolving client/agency partnership and key trends that should be considered in your planning for 2026.
Thanks to Probe Research, Leger, PRA and Winnipeg Economic Development and Tourism for sponsoring this event and allowing us to offer this event to you at no cost!
Whether you’re a research client or supplier, this is a must-attend event to connect, learn, and engage with fellow professionals shaping the future of market research and insights in Canada.
RSVP Now:Secure your spot by registering

Register

Toastmasters 11-14-2025
2025-11-14 12:00 - 13:00 | Online

Running on Insights - An Interview with New Balance's Kasey Griesmer
2025-11-13 12:00 - 13:00 | Online
Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey will share how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.
In this virtual interview, Kasey will answer questions about her journey in insights and growing an insights function for greater reach and impact; the pivotal relationships that shaped her career and the moments where challenging conventional thinking paid off.
Modeled on New Balance’s global consumer research, we’ll also talk sneakers, style, performance and have Kasey reflect on an artifact from her life. With candid reflections on work and growth, you’ll walk away with professional and personal inspiration.
Escalent’s Dyna Boen will moderate this can’t-miss event for insights pros looking to lead with purpose and impact.

Register

Moderator Essentials Waitlist
2025-11-05 15:47 - 2025-11-30 15:47 | CRC Research Toronto, 121 Bloor St E, Toronto, ON, M4W 3M5, Canada
We are now accepting registrations! Please register for the next course offerings here:
https://www.caip-paim.ca/event/moderator-essentials-03-09-2026/

The Wait List is now closed for the next session to take place in Toronto in 2026.
You are under no obligation to attend the next session but you will be given priority placement in the queue based on when you joined the waitlist. Don’t wait, join today so you don’t miss out on the next one.
In this course, you will moderate a real focus group. The course is hands-on, with generous opportunities to practice moderating skills, as well as prepare you in a theoretical and in a real-life context.
If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course, delivered in-person over 2 days, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions, gaining the skills to confidently run in-group exercises, and understanding how to manage basic group dynamics.
The last part of the course will have you designing the guide for and moderating a real focus group, putting your new skills into practice. Come prepared to engage, have fun and learn all about the essentials of in-person moderation!

Lindsay:
It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I’ve learned and had a chance to practice.

Emma:
I think how immersive the course was is a real selling feature…being able to learn tools and then immediately apply and refine them is a really valuable and impactful experience.

Miriam:
I feel really great! Deborah and Bronwen are great educators. I felt very mentored and safe…I really enjoyed that we got to practice with real life participants. That was beyond what I expected.

If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person qualitative focus groups and interviews this course is for you!
The course:
Is hands-on – delivered in-person over 2 days.
Offers generous opportunities to practice moderating skills – you will moderate a real focus group!
Will prepare you in both theoretical and real-life contexts.
What you will take away:
A skillset for powerful questioning and effective listening.
Learn how to ask the right questions, the tools to confidently run in-group exercises, and understand how to manage basic group dynamics.
Valuable skills that are transferrable to user experience (UX) research.
You will design a discussion guide for and moderate a focus group with real participants, putting what you have learned into practice.
Come prepared to engage, have fun and learn all about the essentials of in-person moderation!

Objectives
We will primarily focus our learning and practice on:

Setting yourself up for success before fieldwork
Understanding the elements of good Discussion Guide design
How to introduce a group and build rapport
Asking effective questions and probes
Maintaining the flow of the discussion and keeping it on track
Managing group dynamics, including challenging respondents
Tips for specialized questioning techniques and exercises to elicit deeper responses

Learning Outcomes
At the conclusion of this Moderating Essentials Course, participants will have:
A new skillset that will enable them to understand how, and when, to ask effective questions and probes
A good understanding of some specialized tools and exercises that can enhance in-person qualitative discussions
An understanding of group dynamics and some techniques to overcome typical challenges of in person qualitative discussions

Who is this course intended for?
This course would be well-suited for those with education in market research or at least 1 year experience working in the market research field who are also aspiring moderators (or relatively new moderators) looking to acquire a skillset for moderating in person focus groups qualitative discussions. Participants will ideally have at least observed focus groups in the past.

Instructors
Deborah Klotz has over 15 years experience as an accomplished qualitative research consultant. Her curiosity drives her to explore people’s motivations and behaviours, to understand client businesses and to dig for deep insights.
Prior to joining the CAIP instructor team, she taught moderating skills through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for learning. Deborah is also a frequent guest lecturer for the Humber RAP Program.
Deborah has won multiple awards for her work including the MRIA’s 2015 Research and Excellence Award and the 2016 Emerging Leader Award
Deborah has experience managing a qualitative practice for two full-service research firms and working with a broad range of clients in industries including (but not limited to) Travel & Tourism, Fast-moving Consumer Goods, Financial Services, Professional Services, Technology, Education, Media and Crown Corporations/Government Agencies.
Bronwen Ward believes every person has a unique and interesting story to tell. She values human perspectives and is always seeking to understand underlying motivations that drive human decision making and behaviour. She is an expert at forging connections, allowing people to feel comfortable and relaxed while facilitating deep meaningful discussions.
Bronwen’s wealth of experience in qualitative research crosses many industries and categories. Her skillset provides unparalleled value with both excellence in the details and a keen understanding of the strategy.
Bronwen has taught the Qualitative Research Course for the Georgian College RAP Program and has been a frequent guest lecturer.
Deborah and Bronwen are both passionate about sharing their learning and expertise with others. They both currently work at Upwords, a boutique, qual-focused research consultancy, where they help brands make human connections.

Important Details
Delivery: In-person across 2 full day sessions (please arrive by 8:45am on each day).
Size of class: Maximum 6 participants
Past rates have been: $3000 plus HST
Discounts available for CAIP and CRIC Corporate Members

We’d love to hear from you. Please contact us at info@caip-paim.ca with any comments or questions.

More Learning+ opportunities:

Toast Masters
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CRIC CEO Forum 2025
2025-11-03 08:00 - 17:00 | Canoppy by Hilton Toronto, 387 Bloor St E,, Toronto, Ontario, M4W 1H7, Canada
Thanks to our Sponsors:

Overview
Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues.
The 4th Annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
The CRIC CEO Forum will take place at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm.
Please RSVP on the form below if you’d like us to reserve a seat.
Showcase your leadership by sponsoring the CEO Forum for $2000, and get your logo featured on the event website, digital communications, social media and at the CEO Forum.

CEO Forum Agenda
Resilience in Uncertain Times (8:30am-10:15am)
The session will examine the impact of shifting US trade policies and other challenges to our industry. Agency leaders will examine the impact of multiple scenarios that might occur and discuss how agencies must adapt their plans to be successful in all of scenarios.
Fostering a strong employee culture and ensuring a strong talent pipeline (10:30am – 12:00pm)
A panel of CEOs/HR Executives from agencies of different staffing sizes and models will share what has worked and what hasn’t in creating a positive culture. The session will also explore the talent pipeline. What impact has the closure of three research analyst program had on accessing talent? How are agencies finding talent? How do we ensure our industry is attracting the best and brightest talent?
AI Readiness for Research Agencies (1:00pm – 2:30pm)
This session will help agency leaders ensure their firms are taking advantage of the latest advancements in artificial intelligence. The session will examine the impact of AI on staffing including the skills staff require for the future and also opportunities to use AI to reduce manual labour. It will also explore best practices on communicating AI use with clients and looking at new and upcoming AI technologies that CEOs should be aware. The session will start with a panel of AI leaders from CRIC’s AI Committee. This will be followed by breakout groups for CEOs to discuss challenges with respect to AI with other industry leaders.
Data Quality – How leading agencies can collaborate to address the challenges to data quality (2:45pm – 4:00pm)
Data quality remains a major threat to our industry. How can CRIC agencies collaborate to provide consistent and clear messaging to clients that supports data quality. Led by leaders from CRIC’s Online Research Committee, this session aims to have agreed upon solutions that enhance the quality of research in Canada.

Register

Discussion Club 10-31-2025
2025-10-31 12:00 - 13:00 | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!
When is it?
Friday, October 31st, 2025.
Where is it?
The Discussion will take place online via Teams to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

This Month’s Topic:
October 31st – Open Windows: Exploring client side EDI guidelines

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Toastmasters 10-30-2025
2025-10-30 12:00 - 13:00 | Online

Halifax Networking Event
2025-10-29 16:00 - 18:00 | Halifax Marriott Harboufront, 1919 Upper Water St,, Halifax,, Nova Scotia, B3J 3J5, Canada
Thanks to our Sponsors:

Halifax Networking Event
The market research industry is undergoing unprecedented transformation. This free event is your opportunity to stay ahead of the curve and gain valuable insights into how the sector is evolving to meet new challenges, while networking with colleagues over light refreshments / snacks.
Thanks to Narrative Research and MQO Research for sponsoring this event and allowing us to offer this event to you at no cost!
Hear directly from CRIC CEO John Tabone, CRIC Chair Margaret Brigley and CRIC /CAIP Canada volunteer leaders as they share updates on:

Emerging challenges facing research professionals (i.e., data quality, AI)
New guidelines and standards to ensure high-quality research outputs

Whether you’re a research client or supplier, this is a must-attend event to connect, learn, and engage with fellow professionals shaping the future of market research in Canada.
RSVP Now:Secure your spot by registering

Register

Toastmasters 10-16-2025
2025-10-16 12:00 - 13:00 | Online

CAIP Exam Fall 2025
2025-10-06 | Online
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.
Registration deadline for the:

April session is in February
October session is on August 18th.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam

Questions? Suggestions? Contact info@caip-paim.ca.

ToastMasters 10-03-2025
2025-10-03 08:00 - 17:00 | Online

Discussion Club 09-26-2025
2025-09-26 12:00 - 13:00 | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!
When is it?
Friday, September 26th, 2025.
Where is it?
The Discussion will take place online via Teams to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

This Month’s Topic:
Data Quality
Equipping you and your organization for  what’s next

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CAIP Canada Live Exam Session
2025-09-18 19:00 - 21:00 | Online
This LIVE session is a companion to the asynchronous CAIP Exam Prep Course. The live session will offer feedback to submitted practice case study proposals introduced in the online lessons and submitted beforehand to the lesson instructor. Submissions are reviewed and critiqued regarding strong aspects of the proposals and areas for improvement.
All CAIP candidates registered to write the CAIP Exam are invited to attend. If your invitation was misplaced, please contact info@caip-paim.ca before 5 pm ET on Sept 18.

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Register for the CAIP Exam to attend the introductory prep session.
Registration deadline for the:

April session is in February
October session is on August 18th.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam

Questions? Suggestions? Contact info@caip-paim.ca.

ToastMasters 09-18-2025
2025-09-18 12:00 - 13:00 | Online

Beyond Scale: Authentic Human Understanding with AI
2025-09-16 12:00 - 13:00 | Online
As AI becomes embedded in the research workflow, the role of insight professionals undergoes a seismic shift. This webinar explores how participative AI transforms qualitative research by enabling smarter design, deepening and quantifying human understanding, and co-created outputs that drive real business outcomes. You’ll learn how leading organizations are using AI not just to “scale qual,” but to elevate its impact across the business.
In this presentation, we will discuss:
Why “AI moderation” and “qual at scale” are outdated goals – and what truly matters for insight leaders today.How a cognitive AI collaborator can support end-to-end research: from designing smarter studies to surfacing holistic insights bridging what people say with how they behave through multi-modal AI. How compounding insights and AI-assisted co-creation accelerate decision-making and increase stakeholder relevance. All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
Niels Schillewaert,PhD
Head of Research and Methodologies, Conveo.ai.
Niels combined entrepreneurship and commercial research with academic research throughout his career. He was a co-founder at Human8 (formerly InSites Consulting) and has a strong academic background as a Professor of Marketing at the Vlerick Business School. His research was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, and others. Niels is a frequent speaker at international conferences and has guest lectured at several academic institutions e.g., Columbia, NYU, University of Georgia. He is the Former President of ESOMAR.
Moderator: Pamela Bracken, Sr Development & Special Initiatives Manager, University of Georgia

Register

Toast Masters 09-05-2025
2025-09-05 12:00 - 13:00 | Online

WIRe: "Manage Up: Mindset Moves for Leadership Roles”
2025-08-22 13:00 - 14:00 | Online
Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective, build key skills, and position yourself as a strong candidate for advancement. Whether you’re actively applying or planning your path forward, this session will help you confidently navigate the transition into management with clarity and purpose.

Building community and connections has never been more important; the relationships we make and maintain have the power to shape our careers, transform our personal and professional trajectories, and bring us all closer together. This year’s WIRe Annual Webinar series, sponsored by FUEL + The Focus Room, focuses on the authentic connections who make us who we are. Register for one session and we’ll automatically register you for the whole series!

Featuring:

Jess Gaedeke
CRO, Dig Insights

With 20+ years of experience in the market research industry, Jess Gaedeke has gained a deep expertise and intense passion for all things “growth.” This includes consulting with clients on how to grow their business through brand building and innovation; deploying commercial strategies to grow tech-enabled insights organizations; and developing some of the most successful talent in the industry. Jess joined Dig Insights as Chief Revenue Officer in 2023, after leadership roles at GutCheck (acquired by Toluna), Affinnova (acquired by Nielsen IQ/BASES), Designalytics, and InsightsNow. She currently oversees sales, marketing, and customer success at Dig, a tech-enabled insights company that drives predictable brand & innovation success.

Melissa Sauter
CEO, Escalent

Melissa Sauter is CEO of Escalent, an award-winning data analytics and advisory firm specializing in industries facing disruption and business transformation.
She brings 25+ years of experience in market research and management consulting to the role and is committed to accelerating growth and value for customers, employees and shareholders. Under her leadership, Escalent has grown significantly, organically and through strategic acquisitions with the most recent being C Space and Hall & Partners in 2023. The entire Escalent enterprise applies expertise and insight to solve complex challenges for its impressive roster of world-class clients.
Prior to leading Escalent, Melissa was president of Market Strategies International, which merged with Morpace following the acquisition of both research firms by STG Partners in 2018. Before joining Market Strategies, Melissa led the Services and Emerging Industries division at J.D. Power and Associates. She was responsible for overseeing syndicated research, proprietary tracking programs, solutions consulting, and performance improvement programs for a wide array of industry verticals. Melissa’s experience also includes business process reengineering and strategy consulting for Deloitte as well as sales and marketing roles for Freudenberg-NOK, a tier-one automotive supplier.
Melissa earned a master’s degree from the University of Michigan and a bachelor’s degree in business from Michigan State University.

Ariel Madway
Director, Brand Experience, Cint

Ariel is a marketer passionate about inspiring people with impactful content and conversation, and bringing people together to form meaningful connections through unique, memorable experiences.
After attending Brandeis University in Boston, Ariel has built her career in marketing, events, and community engagement. She has experience in the non-profit sector, startups, lifestyle and networking organizations, and – for the better part of the past decade – global b2b marketing within the Restech industry.
Ariel joined Cint in February 2023, where she leads the brand experience team, overseeing events, PR, social media, and gifting.
Ariel is on the 2025 Advertising Week NY Advisory Board, was named a ’25 & ’23 Greenbook Future List Finalist, and served as the Boston WIRe Chapter Event Lead.

Register

CAIP Exam Deadline
2025-08-18 | Online
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.
Registration deadline for the:

April session is in February
October session is August 18th.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam
Questions? Suggestions? Contact info@caip-paim.ca.

How Fraudsters Use AI to Exploit Your Surveys — and What You Can Do About It
2025-08-12 12:00 - 13:00 | Online
AI is rapidly reshaping the landscape of survey fraud — enabling scalable, human-like deception that evades legacy defenses. In this webinar, the dtect team will unpack how fraudsters are weaponizing technology and why most traditional security checks can’t keep up.
Takeaways

How AI enables scalable, human-like survey fraud
Why traditional fraud detection methods have already fallen behind
What steps can you take to detect and prevent advanced types of fraud

Featuring:
Riley Croft,Vice President, Partnerships, dtect
Riley brings over a decade of experience building SaaS partnerships, with deep expertise in the ResTech ecosystem. His work spans strategic alliances, platform integrations, and growth-focused collaboration.
Andrea Huang,Senior Product Manager, dtect
Andrea has worked in research since 2011, with a focus on developing innovative digital solutions across both qual and quant. Today, she focuses on building dtect’s technology-first platform that prevents survey fraud.
Moderator: Ed Keller, Executive Director of MRII

Register

CAIP Exam Intro Prep Session
2025-07-31 17:00 - 19:00 | Online
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Register for the CAIP Exam to attend the introductory prep session.
Registration deadline for the:

April session is in February
October session is on August 18th.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam

Questions? Suggestions? Contact info@caip-paim.ca.

WIRe: "Net Worthy: Turning Connections into Career Capital"
2025-07-31 13:00 - 14:00 | Online

WIRe+ quantilope: "Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis"
2025-07-09 11:00 - 12:00 | Online
Innovative metrics from the Ehrenberg-Bass Institute, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates), are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation, Madita Brandhorst, Associate Director, Tracking Solutions at quantilope, explores how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Madita will review today’s rapidly changing media landscape and the challenges brands face in reaching audiences amidst fragmented media consumption. She will provide a deep dive into best practices for developing campaigns that increase mental availability across specific buying situations and explain how to build an ad tracker based on these new concepts and the valuable insights it can provide.
‍Key takeaways:‍

Understand how mental availability and mental advantage analysis drive brand growth by connecting your brand to specific buying situations that matter most to today’s consumers.
Learn what hurdles communication needs to overcome in order to be effective – and what these hurdles have to do with mental availability.
Discover how to create an ad tracker based on innovative metrics, unlocking actionable insights to increase the impact of your campaigns.

Madita Brandhorst
Associate Director, Tracking Solutions, quantilope

Madita combines her background in psychology (M.Sc.) with more than a decade of market research expertise to generate deep and strategic insights. She started her career at Ipsos, running traditional brand and ad tracking studies for global brands across various industries including CPG, fashion, media and tech. At quantilope, Madita spearheads the development, implementation and continuous improvement of innovative tracking solutions, fueled by her belief that tracking can be both fun and actionable. Her mission is to transform the way we do tracking by leveraging automation, the latest scientific thinking and a dynamic mix of human and artificial intelligence.

Register

ESOMAR Connect | Toronto 2025
2025-07-08 15:00 - 18:00 | CRAFT Brewery, 1 Adelaide St E., Toronto, Ontario, M5C 2V9, Canada
Join us in Toronto to learn and discuss today’s leading industry trends and topics
We’ll cover a wide range of topics, from navigating economic uncertainty to maintaining data privacy and more. Following the panel discussion, we’ll invite our guests to network and enjoy the venue. Light snacks and drinks will be provided.
Each ESOMAR Connect event provides the space to exchange best practices, strengthen networks, and engage in thought-provoking discussions. It’s an opportunity to reconnect, gain fresh perspectives, and help shape the future of market research – one Connect at a time.
This ESOMAR Connect event is presented in partnership with the Canadian Research Insights Council (CRIC) and Certified Analytics and Insights Professionals of Canada (CAIP). It is an open and complimentary event, dedicated to all market research and insights professionals.
Agenda:
15:00 – 15:30
Arrivals, Networking:
15:30 – 15:45
Welcome address, Sponsor introduction:
15:45 – 16:30
Panel discussion: speakers to be announced shortly
16:30 – 17:45
Networking

Register

Discussion Club 07-04-2025
2025-07-04 12:00 - 13:00 | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!
When is it?
CAIP Discussion club, usually on the 4th Friday of the month, will be combined in June/July to be on Friday, July 4. We’re Canadian and we’re celebrating by including Americans in our conversation on their birthday. Friday, July 4th, 2025.
Where is it?
The Discussion will take place online via Teams to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

This Month’s Topic:
Data Quality

Unlocking Data Quality with Bob Fawson, Founder of Data Quality Co-op – Happy Market Research
Eight charged with survey fraud in US
GDQ Transparency Checklist

Upcoming Discussion Club Dates
July 4th, 2025
Tentatively: 4th Friday of the month
August 25September 26October 24

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ToastMasters International Super CAIPs
2025-06-27 12:00 - 13:00 | Online

The Value of Research and Consultation in Public Engagement
2025-06-26 12:00 - 13:00 | Online
The Value of Research and Consultation in Public Engagement
Public opinion research and public consultation are both essential tools to help organizations understand the views of constituents and interest groups as part of a Public Engagement exercise. While public opinion research and consultations can look similar on the surface, there are significant differences in both their purpose and findings. This webinar will look at the strengths and limitations of both and highlight how they can be used together to ensure organizations have the information they need to make the best decisions. It will also explain why CRIC standards require that open link public consultation data never be combined with public opinion research. The webinar will include case studies that highlight how public opinion research and consultation complement each other as part of an effective public consultation process. The webinar will be led by CRIC members Jihad Melhem, President of Pivotal Research, Pallavi Goel, City of Edmonton and Margaret Brigley, CEO & Partner of Narrative Research.

Margaret BrigleyCEONarrative Research
Margaret is CEO & Partner of Narrative Research, a national, full-service marketing research firm headquartered in Halifax, Nova Scotia. Margaret offers clients more than 30 years of communications, marketing, and research experience in the private, non-profit, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a wide range of private and public sector organizations across Canada and internationally.
Margaret is actively involved in the industry as Chair of CRIC, Chair of CRIC’s Standards Committee, and Chair of CRIC’s communications committee. She is a member of ESOMAR, and a Certified Analytics and Insight Professional (CAIP).

Pallavi Goel, PMP, CAIPSenior Research AdvisorCity of Edmonton
Pallavi is a Senior Research Advisor with the municipal government, recognized for her ethical and data-driven approach to decision-making. With a Master’s degree in Social Psychology from Harvard University and over a decade of experience in market research, she is committed to ensuring inclusivity and diversity in research practices to enhance public initiatives and promote equity in government strategies. Her day-to-day work involves bridging decision-makers with community voices to ensure public opinion shapes policies on critical issues like urban mobility and safety. As an advocate for continuous professional development, she consistently mentors emerging talent, promoting high standards of excellence in the field.
Pallavi is a Certified Analytics and Insights Professional (CAIP) and serves as a member of the CAIP Board of Directors.

Jihad Melhem, CAIPPresidentPivotal Research
Jihad is the president and principal consultant at Pivotal Research. For over 20 years, he has served as a trusted resource for senior leaders in the public and private sectors on how research can support service delivery initiatives and help meet growth objectives. He is an expert at designing creative and effective research methodologies that leverage the latest technology tools. He also excels at translating data into actionable insights that enable policy change and positive business outcomes. Throughout his career, he has led high-impact strategic projects for clients in the healthcare, financial services, transportation, not-for-profit and private sectors.
Jihad holds a bachelor’s degree majoring in Statistics from the University of Alberta, and an MBA from Wilfrid Laurier University. He has also completed advanced market research certificates from the University of Notre Dame (South bend, Indiana) and the University of Georgia’s Coca Cola Center for Marketing Studies (Athens, GA). Jihad also holds the Canadian Analytics and Insights Professional (CAIP) designation.

Register

CAIP Canada 2025 AGM
2025-06-25 15:00 - 16:00 | Ontario
Register for the CAIP Canada AGM or Appoint a Proxy

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Notice of Annual General Meeting of the Certified Analytics and Insights Professionals of Canada to be held virtually on June 25 at 3 pm EDT.

Agenda
Welcome and introduction and approval of Minutes of 2024 AGM
Governance update
Review of 2024 and priorities for 2025
Presentation of financial statements for year ended December 31, 2024
Motion to appoint a public accountant
Other official business

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Robert Wong, Chair

Jordan Levitin, Vice-Chair

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As my proxy holder with full power of substitution, to attend and act on my behalf at the Annual General Meeting of the the Certified Analytics and Insights Professionals of Canada to be held on June 25, 2025 at 3 pm EDT and at any adjournments thereof to the same extent and with the same power as if the undersigned were personally present at the said meeting or any adjournment thereof.
My proxy holder shall have authority to vote and act in his/her discretion with respect to amendments or variations to matters referred to in the Notice of Meeting and with respect to other matters which may properly come before the meeting.

This proxy appointment is valid only when signed by the Member in good standing. The person named to vote in this proxy must attend the meeting. Only this authorized form of proxy is valid and any alterations to it shall render the proxy invalid and it shall not be counted. Proxies must be received prior to 2 pm EDT on June 25, 2025 to be valid. Date

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