BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CAIP Canada-PAIM Canada - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:CAIP Canada-PAIM Canada X-ORIGINAL-URL:https://www.caip-paim.ca X-WR-CALDESC:Events for CAIP Canada-PAIM Canada REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250212T120000 DTEND;TZID=America/Toronto:20250212T130000 DTSTAMP:20260417T140653 CREATED:20250116T213031Z LAST-MODIFIED:20250116T213035Z UID:10000162-1739361600-1739365200@www.caip-paim.ca SUMMARY:The Evolution of Marketing Mix Modeling: A Holistic Approach to Business Analytics DESCRIPTION:This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association.  \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.   \nIn this webinar we will discuss:   \nMarketing Mix Modeling (MMM) has transformed from a static\, backward-looking tool into a dynamic\, always-on system that leverages a unified framework to answer critical business questions. Modern MMM goes beyond marketing performance\, delivering a full commercial view by integrating key business drivers and enabling strategic decisions across the organization. Join Ipsos MMA SVP\, Brian Lange\, who shares the industry’s journey of reimagining measurement to unlock deeper insights and drive growth. \n  \nLearning outcomes   \n\nDiscover how modern MMM combines machine learning and business driver analysis to deliver a comprehensive commercial view. \n\n\nLearn how today’s MMM answers strategic questions across marketing\, sales\, and operations in a privacy-safe manner. \n\n\nGain insights on how a brand evolved their analytics approach enabled smarter\, faster decision-making and business-wide impact. \n\n  \nPresenter:\n\n\n\n\nBrian Lange\n\nSVP Analytic Consulting\, Ipsos MMA   \n\nBrian Lange is a Senior Vice President at IPSOS\, leading unified measurement programs with global clients across retail\, apparel\, footwear\, and many other entertainment verticals.   As a former client-side CMO with progressive leadership experiences at Johnson & Johnson\, GlaxoSmithKline\, Advance Auto Parts\, and the VF Corporation\, Brian brings a perspective unique to the industry\, with a particular focus on turning analysis and insights into action plans that resonate from the C-suite all the way to day-to-day tacticians.  \n  \n\n\n\n\n\n\n \n\nModerator – Ed Keller\, \n\nExecutive Director of MRII  \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/the-evolution-of-marketing-mix-modeling-a-holistic-approach-to-business-analytics/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/01/MA0628-February-Webinar-Banner_facebook-LinkedIn.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250219 DTEND;VALUE=DATE:20250220 DTSTAMP:20260417T140653 CREATED:20240916T164559Z LAST-MODIFIED:20241024T181839Z UID:10000067-1739923200-1740009599@www.caip-paim.ca SUMMARY:CAIP Exam Registration Deadline DESCRIPTION:The primary pathway to earning the CAIP involves pursuing rigorous professional education\, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually\, in April and October. \nRegistration deadline for: \n\nApril session is in February and for\nOctober session is in August.\n\nClick on any of the links below to continue: \n\nWhy Become a CAIP?\nEducation Requirements\nExperience Requirements\n\nRegister for the CAIP Exam \nQuestions? Suggestions? Contact info@caip-paim.ca. URL:https://www.caip-paim.ca/event/caip-exam-registration-deadline-2-2/ CATEGORIES:CAIP Exam,Registration Deadline ATTACH;FMTTYPE=image/jpeg:https://www.caip-paim.ca/wp-content/uploads/2024/08/Exam_Uwhv.jpg ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250228T120000 DTEND;TZID=America/Toronto:20250228T130000 DTSTAMP:20260417T140653 CREATED:20250204T202321Z LAST-MODIFIED:20250205T193902Z UID:10000167-1740744000-1740747600@www.caip-paim.ca SUMMARY:Discussion Club Feburary DESCRIPTION:*This month’s Discussion Club explores a recently published article concerning qualitative in-depth interviewing\, and how a new ‘less is more’ perspective to IDIs may render enhanced insights for clients. \nPlease join us in what is sure to be both an informative as well as fun discussion. \n \n \n \n \n \n \n Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.\nAt the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. \nDon’t worry\, there won’t be a test!  \nThis is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!  \n\nWhen is it?\nThe Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs). \n\nWhere is it?\nThe discussion will take place online via zoom to connect you with CAIPs from across the country. \nWhy Join?\nThis is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Article for Discussion:\nHow a measured\, respectful approach to interviewing yields more insights \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Login to sign up for the Discussion ClubOnce you’re logged in\, click on the registration button below. \n \n \n \n \n Username\n \n \n \n Password\n \n \n Forgot your password? \n \n Login URL:https://www.caip-paim.ca/event/discussion-club-feburary/ LOCATION:Online CATEGORIES:Discussion Club ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/02/Discussion-Club-Flyer-84-e1738697808722.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250310T120000 DTEND;TZID=America/Toronto:20250310T160000 DTSTAMP:20260417T140653 CREATED:20250305T193558Z LAST-MODIFIED:20250307T164902Z UID:10000259-1741608000-1741622400@www.caip-paim.ca SUMMARY:Virtual Career Fair 2025 DESCRIPTION:Participating Organizations include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Are you an employer who wants to participate? Learn More → \nAre you a marketing research\, analytics and insights professional looking for new opportunity?  \nLearn More → \n \n \n \n \n \n How to Participate: \n\nAre you a marketing research\, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play? Please fill in the form below including a copy of your resume for career opportunities. There is no charge for CRIC\, CAIP\, ESOMAR and MRII | University of Georgia students or members to register as a candidate looking for employment opportunity. Students and alumni of participating CRIC Academic Members\, please use your school email to register. Other members will be checked against current directories. \nTo maximize on benefits\, participants should be prepared to attend the entirety of the event which starts at 12 pm ET and will last for a maximum of 4 hours. \n“We believe that connecting the new workforce with CRIC member agencies is crucial for the growth and development of our industry\,” said Sam Pisani\, Managing Partner\, the Logit Group and Chair of the CRIC Students and Young Professionals Engagement Committee. “Through this Career Fair\, we aim to create a platform where current and future industry leaders can come together\, fostering meaningful connections and facilitating the recruitment of top talent.” \nCRIC Academic Member Institution participants exempt from payment include: \nAlgonquin CollegeCarleton UniversityGeorge Brown CollegeGeorgian CollegeHumber CollegeUniversity of Alberta \n \n \n \n \n \n Agenda: \n\n\n\n12pm ET – Welcome and Presentations\n\n\n\nWelcome and Why this Fair and How to Maximize your Outcomes \nCareer Panel – Representatives from each of our employers will briefly speak about what it’s like to work at the diverse organizations they represent. They will also briefly talk about their journey into marketing research insights and analytics\, and the different pathways on how they got there. \n\n\n\n1 pm ET – Breakout to meet employers in their Zoom breakout booths\n\n\n3:30 pm ET – (approximate) Concluding remarks\n\n\n\n  \nOur panelists bring a diverse range of perspectives from various stages in their professional journeys. From graduates of research programs to seasoned experts\, each individual offers valuable insights based on their firsthand experiences. Together\, they provide a great understanding of the qualities and skills required to excel as a respected leader in the dynamic field of marketing research insights and analytics. \n \n \n \n \n \n Panelists\n \n\n\n\n\n\n\nLaura FranklinAssociate VP\, Project ManagementLogit Group\n\n\n\nLaura is the Associate VP of Project Management at the Logit Group\, overseeing the daily operations of project coordinators and junior project managers. She is responsible for managing staffing\, execution\, quality\, and timelines to ensure seamless project delivery and high-performance standards within the department. \n______________________________________________________________________________ \nDenver Redman\, CAIPDirector\, Product Management Environics Analytics \n\n\n\n\nDenver has been a dedicated professional at EA for over 15 years. He began his career as an insights analyst\, leveraging his expertise in political science and psychology to analyze human behaviour. Subsequently\, he transitioned to the Client Services department\, where he assisted EA’s clients in maximizing the value of their data. Currently\, he serves as a director in the Data Product Management department\, overseeing various data products and collaborating with data vendors\, suppliers\, and partners. Denver holds a degree in political science and psychology from the University of Toronto\, has completed the Research Analyst Post-graduate Program at Georgian College\, and is a member of the Certified Analytics and Insights Professionals of Canada (CAIP). \n_______________________________________________________________________ \n\n\n\nShan  YangLead Market Research/Public Opinion ResearchCity of Edmonton\n\n\n\nSeasoned market research professional with 20+ years of solid experience in the industry. Extensive experience in a wide range of qualitative and quantitative research methodologies. Projects managed include program/campaign effectiveness evaluation\, segmentation and positioning\, concept/product test\, pre- and post- advertising test\, Usage &Attitude\, decision making process mapping\, stakeholder satisfaction\, brand equity and performance measurement\, and etc. \n_________________________________________________________________________ \n\n\n\nBrad GriffinPresidentIpsos Public Affairs\, Corporate Reputation and IUU (Qualitative) \n\n\n\nLeveraging over 25 years of market research experience\, Brad leads three of Ipsos’ areas of specialization – Public Affairs\, Corporate Reputation and IUU (Qualitative research). \nBrad has a particular interest in branding\, reputation\, social marketing\, communications and issues management. \nBrad has completed the qualitative moderating course at RIVA and holds a degree in Sociology from Queen’s University in Kingston\, Ontario. \n_________________________________________________________________________ \n\n\n\nErnesto MartinezResearch DirectorHotspex\n\n\n\nWith nearly fifteen years of dedicated experience in insights roles\, Ernesto comes to this venture in Canada with demonstrated expertise in facilitating brand growth for clients across a wide geographic spectrum\, spanning from Mexico to Chile\, and Singapore. His international exposure encompasses the Latin America and Asia Pacific regions\, affording him a valuable global perspective on brand development and communications. Throughout his career\, he has worked closely with industry leaders in diverse sectors\, including FMCG\, retail\, fintech\, technology\, telecommunications\, and gaming. \n__________________________________________________________________________ \n\n\n\n\nPaul NnanwobuPresidentRandom Dynamic Research (Canada) Inc. \n  \n \n\n\n\n\n \nPaul is the founder and President of Random Dynamic Research (Canada) Inc.- a subsidiary of Random Dynamic Resources Ltd- frontline social\, market and opinion research company with headquarters in Lagos Nigeria and offices in Canada\, US\, South Africa and Kenya. The organization provides field research services across 35 African countries\, Canada and the US. With over 25yrs in the research industry\, Paul has enjoyed participating in high profile international and local research projects around the globe. Paul is member of WAPOR\, AAPOR\, ESOMAR and Insight Association\, and currently the secretary-Treasurer of WAPOR-Sub Saharan Africa chapter as well as the former Secretary General of the Nigeria Market Research Association. Paul is the publisher of Research Intelligence magazine. He holds an MBA in International Business\, PGD in Journalism\, and currently a PhD candidate at University of Cumbria\, Lancaster\, England. \n \n \n \n \n \n Representatives\n \n\n\n\n\n\n\nFabliha PrimaTeam Lead\, Project ManagementLogit Group\n\n\n\n \n  \n\n\n\nTina SharmaHuman Resources ManagerLogit Group\n\n\n\n \n \n_____________________________________________________________________________ \nMaria Ines Grandez MarinoDirector\, Insights Environics Analytics \n\n\n\n\n \n  \n\n\n\nSusan Oliver Senior Vice President\, Human ResourcesEnvironics Analytics\n\n\n\n \n  \n\n\n\nBrigitte VitaliSenior Director\, InsightsEnvironics Analytics\n\n\n\n \n  \n__________________________________________________________ \n\n\n\nPallavi GoelSenior Research AdvisorCity of Edmonton\n\n\n\nPallavi is a Senior Research Advisor with the municipal government\, recognized for her ethical and data-driven approach to decision-making. With a Master’s degree in Social Psychology from Harvard University and over a decade of experience in market research\, she is committed to ensuring inclusivity and diversity in research practices to enhance public initiatives and promote equity in government strategies. Her day-to-day work involves bridging decision-makers with community voices to ensure public opinion shapes policies on critical issues like urban mobility and safety. As an advocate for continuous professional development\, she consistently mentors emerging talent\, promoting high standards of excellence in the field. \n\n\n\nGreg TurnerSenior Research AdvisorCity of Edmonton\n\n\n\n \n  \n_________________________________________________________ \n\n\n\nAisling MurphySenior Vice PresidentIpsos UU (Qualitative)\n\n\n\nAisling is a trailblazing qualitative research expert with over 20 years of experience\, leading IUU Canada’s team in delivering custom studies that produce profound insights. \nBlending traditional approaches with cutting-edge innovations\, Aisling pushes research boundaries to uncover deeper consumer truths. Her expertise spans lottery and gaming\, travel & tourism\, financial services\, apparel\, and consumer packaged goods (CPG). \n\n\n\nHarsh UpadhyayAccount Manager\, Market Strategy and UnderstandingIpsos North America\n\n\n\n \n  \n  \n  \n  \n\n\n\nArmana Ansari Senior RecruiterIpsos North America\n\n\n\n \n  \n_________________________________________________________________________ \n\n\n\nMatthew HansenResearch ManagerHotspex\n\n\n\nA Research Manager at Hotspex leads market research projects\, guiding clients through insights-driven decision-making. They analyze data and translate findings into strategic recommendations. They manage project timelines\, collaborate with internal teams\, and ensure high-quality deliverables that align with client objectives.  Additionally\, they mentor junior researchers and contribute to business growth by identifying opportunities for innovation. \n\n\n\nMorgan BrownSenior Research AssociateHotspex\n\n\n\nA Senior Research Associate Hotspex is a key player in uncovering consumer insights. They design surveys\, analyze data\, and craft compelling stories that drive client decisions. Working closely with Research Managers\, they ensure projects run smoothly\, from execution to reporting. \n\n\n\nCaterine CamachoHR GeneralistHotspex\n\n\n\n \n \n Register URL:https://www.caip-paim.ca/event/virtual-career-fair-2025/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/03/CRIC-Career-Fair-2025-12-e1741203327296.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250319T120000 DTEND;TZID=America/Toronto:20250319T130000 DTSTAMP:20260417T140654 CREATED:20250318T195609Z LAST-MODIFIED:20250318T200431Z UID:10000261-1742385600-1742389200@www.caip-paim.ca SUMMARY:Best Practices in Market Segmentation...And Pitfalls to Avoid DESCRIPTION:What’s it about?\nThis webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.  \nWhat’s in it for me?\nSegmentation may be the most challenging kind of study marketing researchers do. A cluster of common\, but sometimes difficult to spot\, problems make segmentation particularly challenging. We’ll discuss three of these problems and how to remedy them. \nLearning Outcome\nAttendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nFeaturing\n\n\n\n\n\n\n \nKeith Chrzan\nSVP Analytics\, Sawtooth Softward \n\n\nKeith Chrzan is SVP of Analytics at Sawtooth Software\, nearing the end of a 45-year as a marketing scientist. He has led marketing research and marketing science groups in research firms\, management consultancies\, and client organizations. Keith publishes and presents frequently on topics of segmentation and various types of choice modeling.\n \n Register URL:https://www.caip-paim.ca/event/best-practices-in-market-segmentation-and-pitfalls-to-avoid/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/03/f9ab7d4d-b9da-4c08-82c9-ea39db64e4ea.ma0583_march_webinar_banner_twitter.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250320T120000 DTEND;TZID=America/Toronto:20250320T130000 DTSTAMP:20260417T140654 CREATED:20250224T182027Z LAST-MODIFIED:20250303T173535Z UID:10000169-1742472000-1742475600@www.caip-paim.ca SUMMARY:ToastMasters International Super CAIPs DESCRIPTION:CAIP Canada Toastmasters Club\nWhat is the CAIP Canada Toastmasters Club?\nCAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun\, supportive environment where improved public speaking is a by-product. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Gain the public speaking skills you need to communicate with confidence and excellence!\n \n \n \n \n \n \n  \n \n Learn More & Register →\n \n \n \n \n \n   \nQuestions? Please contact us at toastmasters@caip-paim.ca. URL:https://www.caip-paim.ca/event/toastmasters-international-super-caips-2025-03-20/2025-03-20/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/Discussion-Club-Flyer-21-e1729093031122.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250327T140000 DTEND;TZID=America/Toronto:20250327T150000 DTSTAMP:20260417T140654 CREATED:20250305T190540Z LAST-MODIFIED:20250305T190545Z UID:10000258-1743084000-1743087600@www.caip-paim.ca SUMMARY:WIRe + Cint: Who's Afraid of AI? DESCRIPTION:In this webinar\, Cint’s Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this tell us about how the industry is currently navigating the thin line between innovation and integrity? Join a thought provoking look at the use of AI and Synthetic Data in our industry today — and a discussion on what these trends might point to for the future of insights. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nFeaturing\n\n\n\n\n\n\n\n \nNatasha Gay\nSenior Research Manager\, Customer Insights @ Cint \n\n\nNatasha Gay is the senior research manager at Cint and leads the Voice of Customer department. She has focused on customer insights for the past ten years and covers the whole research spectrum internally; design\, fielding\, analysis\, strategy\, and insight storytelling. She transforms data into actionable insights and strategies that drive customer-centric business decisions across departments.\n\n \n Register URL:https://www.caip-paim.ca/event/wire-cint-whos-afraid-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/03/67b90477950fe6291e662e41_2025-Q1-Cint-Webinar-p-1080.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250328T120000 DTEND;TZID=America/Toronto:20250328T130000 DTSTAMP:20260417T140654 CREATED:20250313T151805Z LAST-MODIFIED:20250313T153717Z UID:10000260-1743163200-1743166800@www.caip-paim.ca SUMMARY:Discussion Club DESCRIPTION:Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.\nAt the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. \nDon’t worry\, there won’t be a test!  \nThis is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!  \n\nWhen is it?\nThe Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs). \n\nWhere is it?\nThe discussion will take place online via zoom to connect you with CAIPs from across the country. \nWhy Join?\nThis is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This month’s articles for discussion:\nApproaching market research diversity with focus and urgency \nCultural fluency and inclusive marketing drive sustainable growth \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Login to sign up for the Discussion ClubOnce you’re logged in\, click on the registration button below. \n \n \n \n \n Username\n \n \n \n Password\n \n \n Forgot your password? \n \n Login URL:https://www.caip-paim.ca/event/discussion-club-03-28-2025/ LOCATION:Online CATEGORIES:Discussion Club ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/03/Discussion-Club-Flyer-2025-03-13T100706.848-e1741874899577.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250408 DTEND;VALUE=DATE:20250410 DTSTAMP:20260417T140654 CREATED:20250124T161705Z LAST-MODIFIED:20250326T140748Z UID:10000164-1744070400-1744243199@www.caip-paim.ca SUMMARY:Moderator Essentials April 08-09 2025 DESCRIPTION:Lindsay:\n It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I’ve learned and had a chance to practice. \n \n \n \n \n \n \n \n \n \n \n Emma:\n I think how immersive the course was is a real selling feature…being able to learn tools and then immediately apply and refine them is a really valuable and impactful experience. \n \n \n \n \n \n \n \n \n \n \n Miriam:\n I feel really great! Deborah and Bronwen are great educators. I felt very mentored and safe…I really enjoyed that we got to practice with real life participants. That was beyond what I expected. \n \n \n \n \n \n \n \n \n \n \n \n \n \n If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person qualitative focus groups and interviews this course is for you! \nThe course: \n\nIs hands-on – delivered in-person over 2 days.\nOffers generous opportunities to practice moderating skills – you will moderate a real focus group!\nWill prepare you in both theoretical and real-life contexts.\n\nWhat you will take away: \n\nA skillset for powerful questioning and effective listening.\nLearn how to ask the right questions\, the tools to confidently run in-group exercises\, and understand how to manage basic group dynamics.\nValuable skills that are transferrable to user experience (UX) research.\nYou will design a discussion guide for and moderate a focus group with real participants\, putting what you have learned into practice.\n\nCome prepared to engage\, have fun and learn all about the essentials of in-person moderation! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Objectives\n \n\nWe will primarily focus our learning and practice on: \n\nSetting yourself up for success before fieldwork\nUnderstanding the elements of good Discussion Guide design\nHow to introduce a group and build rapport\nAsking effective questions and probes\nMaintaining the flow of the discussion and keeping it on track\nManaging group dynamics\, including challenging respondents\nTips for specialized questioning techniques and exercises to elicit deeper responses\n\n\n\n \n \n \n \n \n Learning Outcomes\n \n\nAt the conclusion of this Moderating Essentials Course\, participants will have: \n\nA new skillset that will enable them to understand how\, and when\, to ask effective questions and probes\nA good understanding of some specialized tools and exercises that can enhance in-person qualitative discussions\nAn understanding of group dynamics and some techniques to overcome typical challenges of in person qualitative discussions\n\n\n\n \n \n \n \n \n Who is this course intended for?\n \n\nThis course would be well-suited for those with education in market research or at least 1 year experience working in the market research field who are also aspiring moderators (or relatively new moderators) looking to acquire a skillset for moderating in person focus groups qualitative discussions. Participants will ideally have at least observed focus groups in the past. \n\n\n \n \n \n \n \n Instructors\n \n\n\n\n\nDeborah Klotz has over 15 years experience as an accomplished qualitative research consultant. Her curiosity drives her to explore people’s motivations and behaviours\, to understand client businesses and to dig for deep insights. \n\nPrior to joining the CAIP instructor team\, she taught moderating skills through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for learning. Deborah is also a frequent guest lecturer for the Humber RAP Program.\nDeborah has won multiple awards for her work including the MRIA’s 2015 Research and Excellence Award and the 2016 Emerging Leader Award\n\nDeborah has experience managing a qualitative practice for two full-service research firms and working with a broad range of clients in industries including (but not limited to) Travel & Tourism\, Fast-moving Consumer Goods\, Financial Services\, Professional Services\, Technology\, Education\, Media and Crown Corporations/Government Agencies. \n\n\n\n\n\n\n\n\n\nBronwen Ward believes every person has a unique and interesting story to tell. She values human perspectives and is always seeking to understand underlying motivations that drive human decision making and behaviour. She is an expert at forging connections\, allowing people to feel comfortable and relaxed while facilitating deep meaningful discussions. \n\nBronwen’s wealth of experience in qualitative research crosses many industries and categories. Her skillset provides unparalleled value with both excellence in the details and a keen understanding of the strategy.\nBronwen has taught the Qualitative Research Course for the Georgian College RAP Program and has been a frequent guest lecturer.\n\n\n\n\n\nDeborah and Bronwen are both passionate about sharing their learning and expertise with others. They both currently work at Upwords\, a boutique\, qual-focused research consultancy\, where they help brands make human connections. \n \n \n \n \n \n \n\nImportant Details\nDelivery: In-person across 2 full day sessions (please arrive by 8:45am on each day).Size of class: Maximum 8 participants \n\n\n\nRates:\n$2800 plus HST for CAIPs and CRIC corporate members$3000 plus HST for non-members\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n We’d love to hear from you. Please contact us at info@caip-paim.ca with any comments or questions. URL:https://www.caip-paim.ca/event/moderator-essentials-april-08-09-2025-2/ LOCATION:CRC Research Toronto\, 121 Bloor St E\, Toronto\, ON\, M4W 3M5\, Canada CATEGORIES:Workshop ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/01/CRIC-Career-Fair-2025-17.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250410T190000 DTEND;TZID=America/Toronto:20250410T210000 DTSTAMP:20260417T140654 CREATED:20250409T190229Z LAST-MODIFIED:20250409T190233Z UID:10000292-1744311600-1744318800@www.caip-paim.ca SUMMARY:Show Up & Connect Authentically with WIRe DESCRIPTION:WIRe Toronto Community\, \nLet’s make our presence known (by signing up for this Toronto WIRe event) \nJoin us for some apps\, bevvies and networking with marketing research professionals. We’ll continue to learn from one another\, empower and support each other. Considering recent political events\, it seems as though we need to be more present for each other than ever before! So bring your authentic self to connect with women\, and men that support women in marketing research. \nSpace for this FREE event is limited and registration is required—invite your MR friends and colleagues including men who support women in marketing research. \nA BIG thank you to  Sylvestre & Co. for supporting this event! We really appreciate your continued support.\n \n Register URL:https://www.caip-paim.ca/event/show-up-connect-authentically-with-wire/ LOCATION:Danforth Sidebar\, 161 Danforth Ave.\, Toronto\, Ontario\, M4K 1N2\, Canada ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/04/WIRE-04-10.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250416T120000 DTEND;TZID=America/Toronto:20250416T130000 DTSTAMP:20260417T140654 CREATED:20250415T153522Z LAST-MODIFIED:20250415T154243Z UID:10000295-1744804800-1744808400@www.caip-paim.ca SUMMARY:Are researchers consultants? Should they be? Can they be? How? DESCRIPTION:This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.  \nWhat’s it about?\nClear evidence is mounting that not only are managements and stakeholders looking for information from their Consumer Insights teams\, but they are looking for advice too. It is also very clear that being consultative leads to far greater association of consumer insights (CI) with positive business impact. If that is the case\, how do we become more consultative and make being a consultant part of our DNA? \nKey takeaway\n\n\n\nHard evidence of the need for consulting as a core trait of the researcher\nWhat it means to be a consultant and how you can apply the principles of consulting in your role\nThe impact of being consultative on the business\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register \n \n \n \n \n \n \n\n\nSpeakers: \n\n\n\n\n\n\nSimon Chadwick\n\nManaging Partner\, Cambiar Consulting \n\n\n\nSimon founded Cambiar over 20 years ago as a change management consulting firm specializing in the insights industry\, prior to which he was CEO of four Kantar companies and Global CEO of NOP World. He is very active in the worldwide research industry and was closely involved in the founding of both MRII and the Insights Association. \nToday he is also Editor-in-Chief of ESOMAR’s Research World. Simon is a Fellow of the Market Research Society\, a Laureate of the Insights Association and an ESOMAR Insight250 Legend. \n  \n\n\n\n\n\n\nKahren Kersten \nFounder of Experience Insights\, Specialist Consultant\, Cambiar Consulting \n\n\n\nSince Kahren’s career began in 2007 in London\, she has driven new thinking on the intersection of market research\, design and social sciences. In 2017\, Kahren joined Cambiar Consulting’s mission to elevate the impact of the insights profession. \nShe founded Experience Insights in 2020 and became the VP of Research on Research at the Insights Career Network in early 2024. Kahren has spoken at over 20 industry events and holds degrees from the University of Leeds and NCSU\, along with multiple behavior-change design awards. \n\n\n\n\n\n\nEd Keller – Moderator \nExecutive Director\, MRII \n\n\n\nEd Keller is one of the foremost experts in word of mouth\, influencer marketing\, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies\, he has built and sold businesses\, launched data and insights platforms and products\, acquired and integrated businesses\, managed global teams\, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS\, data/analytics & MRX companies. \nEd has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book\, The Influentials\, has been called the “seminal moment in the development of word of mouth.” His second book\, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace\, was named the Best Book in Marketing by the American Marketing Association. \nEd is a leader and innovator in word of mouth measurement\, analytics\, and strategy as well as word of mouth marketing\, influencer marketing and the creator economy\, social media analytics\, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors. \nAfter selling the Keller Fay Group and remaining on as CEO of Engagement Labs\, Ed led the development of TotalSocial\, a patented platform that integrates measurement of both offline WOM and social media conversation about brands\, with analytics to link the results to business outcomes such as sales\, brand health\, and media amplification. \n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/are-researchers-consultants-should-they-be-can-they-be-how/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/04/esomar-uga_mrii_webinar_x-april.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250417T120000 DTEND;TZID=America/Toronto:20250417T130000 DTSTAMP:20260417T140654 CREATED:20250224T182027Z LAST-MODIFIED:20250303T173535Z UID:10000234-1744891200-1744894800@www.caip-paim.ca SUMMARY:ToastMasters International Super CAIPs DESCRIPTION:CAIP Canada Toastmasters Club\nWhat is the CAIP Canada Toastmasters Club?\nCAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun\, supportive environment where improved public speaking is a by-product. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Gain the public speaking skills you need to communicate with confidence and excellence!\n \n \n \n \n \n \n  \n \n Learn More & Register →\n \n \n \n \n \n   \nQuestions? Please contact us at toastmasters@caip-paim.ca. URL:https://www.caip-paim.ca/event/toastmasters-international-super-caips-2025-03-20/2025-04-17/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/Discussion-Club-Flyer-21-e1729093031122.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250422T120000 DTEND;TZID=America/Toronto:20250422T133000 DTSTAMP:20260417T140654 CREATED:20250416T150946Z LAST-MODIFIED:20250416T152421Z UID:10000296-1745323200-1745328600@www.caip-paim.ca SUMMARY:CRIC AI Showcase Webinar DESCRIPTION:CRIC AI Showcase Webinar\n  \nThe Canadian Research Insights Council (CRIC) is pleased to present the CRIC AI Showcase. This webinar series features presentations from CRIC agency and research technology member companies\, highlighting the most innovative AI tools and services transforming our industry. Each segment lasts 15-20 minutes and will offer insight into the practical applications of AI in research. Attendees will have the opportunity to connect with presenting companies that have compelling solutions. Gain valuable knowledge and explore the potential of AI in the field of research and insights. Register to attend. \nOur second series features: \n\n\n\n\n\n \n \n \n \n \n \n \n Register \n \n \n \n \n \n  \nIntroducing LabIQ\nLabIQ is an innovative analytics platform designed to enhance qualitative research\, helping researchers uncover deeper insights from their focus groups\, interviews\, and field studies. It combines traditional research methodology with AI capabilities to transform conversations and observations into meaningful insights while preserving the depth and nuance that qualitative researchers value. \nThe platform processes all forms of qualitative data—from focus group transcripts and video recordings to written responses and discussions—using Rubiklab’s specialized validation approach. Its advanced analysis captures subtle themes and emotional context\, while the intuitive “Talk to Your Data” feature lets researchers explore their findings through natural conversation. \nWhat sets LabIQ apart is how it enhances rather than replaces the interpretative nature of qualitative research. Available in over 50 languages\, the platform offers smart transcription\, theme identification\, and research summaries\, while building connections between current findings and past research to provide richer context. \nLabIQ significantly reduces time spent on administrative tasks like transcription and initial analysis\, freeing up valuable time for deeper interpretation and discovery.Join our live demo to see how LabIQ can transform your research workflow from data prep to powerful insights. \nPresenters: \n\n\n\nDave Homer\, CAIPPresident\, ATP Canada Software & Services Ltd\nIllitch RealCEO and Co-founder\, Rubiklab\n\n \n\n\n\n  \n \n \n \n \n \n TrueSCAN: Applying Neuroscience-Based Attention AI to Maximize Impact\ntrueSCAN is an advanced concept testing platform that utilizes AI to analyze and interpret marketing materials by providing valuable insights into human attention. This allows businesses to optimize their marketing designs and ultimately boost conversion rates. \nIn the webinar\, we will demonstrate the practical applications of trueSCAN by showcasing how users can upload images of their marketing materials for analysis. The AI then uses predictive eye-tracking models (ie. heatmaps)\, based on real eye-tracking data\, to pinpoint what captures attention within the design. We will also explore how trueSCAN provides a Focus and Simplicity score\, trained with EEG and neuroscience data\, to ensure the message is clear and understood. \nFurthermore\, the webinar will illustrate how trueSCAN can suggest enhancements using features like Artistic Style Transfer and Expression to make marketing materials more visually captivating. We will also show how Sentiment Analysis Visual Intelligence assesses the potential impact of the marketing material based on visual cues like facial expressions and object detection. \nThe target audience for trueSCAN is primarily marketing professionals\, brands\, and agencies. The accessible chatbot interface is specifically designed for their use. trueSCAN offers significant value to this target audience by providing actionable data on attention spans\, engagement levels\, and areas of interest within their marketing content. This enables them to refine their materials before launch\, ensuring their message is seen and understood. \nBy identifying the most impactful design elements\, marketers can create compelling designs that drive customer engagement and action. trueSCAN also allows businesses to compare their performance against industry benchmarks and competitors\, and provides clear guidance and optimization tips on how to capture attention\, maintain engagement\, and drive conversions. \nUltimately\, trueSCAN helps marketing professionals move beyond guesswork by leveraging neuroscience-based AI and attention data to truly understand their audience and create more effective marketing campaigns. \nPresenters: \n\n\n\nDiana LucaciCEO & Co-Founder\, True Impact\nFerdinand EphremCTO & Co-FounderTrue Impact\n\n \n\n\n\n \n \n \n \n \n Introducing Nora (Neural Optimized Visual Research Agent): The AI consultant that reinvents feedback\nOrganizations around the world depend on employee insights to guide their growth\, but traditional surveys create slow\, painstaking work for everyone. We will present how the concept of Nora\, an AI-native conversation-based research agent\, can deeply understand trends and provide recommendations for a fraction of the effort and cost of traditional surveys. \nLearn how AI-driven insights\, automation\, and predictive analytics are transforming employee feedback into real business impact—faster\, smarter\, and more effectively than ever before. \nAutomatically generate action plans \nUsing predictive models\, culture science\, and your unique business data\, innerlogic’s AI turns employee feedback into personalized action plans for managers to drive real change. \n\nInstantly create action plans with global benchmarks and ROI insights.\nSegment data by key criteria for targeted insights and strategies.\nStreamline HR tasks with built-in actions to drive improvements faster.\n\nUse AI to deploy intuitive surveys \nEmpower leadership to be agile and adaptable by customizing quick\, targeted pulse surveys that uncover deep insights and suggest impactful solutions. \n\nTackle culture challenges and drive solutions with deeper employee insights.\nGather feedback effortlessly—smart\, standardized design at your fingertips.\nUse your AI Co-pilot to identify key challenges to target and ask the right questions.\n\nAssess organizational risks instantly \nEmpower leadership to be agile and adaptable by customizing quick\, targeted pulse surveys that uncover deep insights and suggest impactful solutions. \n\nPinpoint and address your organization’s highest areas of risk.\nFollow a personal roadmap to resolve key cultural challenges immediately.\nGet more relevant\, targeted analysis with AI-designed assessments tailored to your unique priorities and risk dimensions.\n\nPresenters: \n\n\n\nBryce Tully\nCEO\, \nInnerlogic\nDanielle Prowse\,\nHead of Research & Innovation\,\nInnerlogic\n\n \n\n\n\n \n \n \n \n \n AI Insights Heroes – How to deliver insight\, trust\, and impact\nResearchers and analysts working with qualitative data are coming to realize that despite hype around AI\, their ability to quickly and efficiently deliver authoritative and impactful insights remains questionable. Using case studies\, this session willdemonstrate how four organizations have successfully leveraged their use of ResearchAI to overcome traditional barriers to analyzing text data\, produce authoritative insights\, and drive meaningful improvements in business performance. \nCritical to these organizations and their research teams is the need for authoritative\, explainable\, and replicable text data analysis (theme\, topic\, and sentiment). These teams have come to realize that to maintain trust and credibility\, they need a tool that isnot a black box\, generating different answers each time it is invoked or is subject tohallucinations by design. \nThe session will outline how ResearchAI’s unique design and methodology provide the most authoritative results of any leading text analytics tool on the market and address organizations’ critical needs to protect data leakage and privacy. \nValue to CRIC members – How they can become AI Insights Heros \nResearchers today encounter a series of obstacles that limit their ability to deliverimpactful insights swiftly and at scale: \n\nLimited time amidst a demanding schedule.\nThe inability to efficiently manage large datasets for analysis.\nThe need for insights that carry weight and authority.\nA reluctance or inability to engage with complex coding for data analysis.\n\nCRIC members attending the session will be provided with four concrete examples ofhow ResearchAI can enable them to: \n\nAccess leading AI models and train their own models around their own context ina private and encrypted environment.\nSave weeks of manual effort\, shorten project cycles and reduce costs.\nAvoid the need to master or even use complex coding packages.\n\nPresenter: \n  \n\n\n\nCody Dodd Co-founder & CTO\, Research AI\n\n \n \n\n\n\n \n Register URL:https://www.caip-paim.ca/event/cric-ai-showcase-webinar-2/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/04/CRIC-Conference-2025-Speakers-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250515T120000 DTEND;TZID=America/Toronto:20250515T130000 DTSTAMP:20260417T140654 CREATED:20250224T182027Z LAST-MODIFIED:20250303T173535Z UID:10000235-1747310400-1747314000@www.caip-paim.ca SUMMARY:ToastMasters International Super CAIPs DESCRIPTION:CAIP Canada Toastmasters Club\nWhat is the CAIP Canada Toastmasters Club?\nCAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun\, supportive environment where improved public speaking is a by-product. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Gain the public speaking skills you need to communicate with confidence and excellence!\n \n \n \n \n \n \n  \n \n Learn More & Register →\n \n \n \n \n \n   \nQuestions? Please contact us at toastmasters@caip-paim.ca. URL:https://www.caip-paim.ca/event/toastmasters-international-super-caips-2025-03-20/2025-05-15/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/Discussion-Club-Flyer-21-e1729093031122.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250523T120000 DTEND;TZID=America/Toronto:20250523T130000 DTSTAMP:20260417T140654 CREATED:20250506T134903Z LAST-MODIFIED:20250506T135150Z UID:10000297-1748001600-1748005200@www.caip-paim.ca SUMMARY:Discussion Club 05-23-2025 DESCRIPTION:Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.\nAt the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. \nDon’t worry\, there won’t be a test!  \nThis is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!  \n\nWhen is it?\nThis month’s Discussion will be held on the 4th Friday of the month – Friday\, May 23\, 2025.  \n\nWhere is it?\nThe discussion will take place online via zoom to connect you with CAIPs from across the country. \nWhy Join?\nThis is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This month’s articles for discussion:\nExploring the challenges and potential of synthetic data and survey participants \nNot all synthetic data is created equal \nThe future of synthetic data is multicultural \nThe future of synthetic respondents in the insights industry \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Login to sign up for the Discussion ClubOnce you’re logged in\, click on the registration button below. \n \n \n \n \n Username\n \n \n \n Password\n \n \n Forgot your password? \n \n Login URL:https://www.caip-paim.ca/event/discussion-club-05-23-2025/ LOCATION:Online CATEGORIES:Discussion Club ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/05/Discussion-Club-Flyer-2025-05-05T140235.334.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250526 DTEND;VALUE=DATE:20250527 DTSTAMP:20260417T140654 CREATED:20240923T142856Z LAST-MODIFIED:20250317T173135Z UID:10000112-1748217600-1748303999@www.caip-paim.ca SUMMARY:Pre-Conference Workshops presented by CAIP Canada>>> The Speed of Change Conference 2025 DESCRIPTION:Pre-Conference Workshops\nIn conjunction with the CRIC Conference\, CAIP Canada is offering two fun\, topical\, and hands-on half-day workshops. These workshops are scheduled on Monday\, May 26th\, from 8:30 am to 4:45 pm. They will be held at the same location as the Conference\, the Omni King Edward Hotel on King Street in Toronto. Attending on Monday is a great way to extend your learning experience. \nRegistration for the workshops includes lunch and refreshments. If you’re coming for the morning workshop\, it also includes breakfast at 8 am.  \n \n \n \n \n \n Workshop 1: 8:30 am – 12:15 pm\nStories that Move: Storytelling and Empathy in Market Research and Insights\nIn a world where change happens at lightning speed\, storytelling and empathy are essential to delivering research that resonates and inspires action. This interactive workshop will explore how to design research holistically through the lens of empathy—considering the story from the very beginning. Through practical tools and collaborative exercises\, participants will learn to create compelling narratives that transform data into insights\, connect on a human level\, and drive meaningful decisions in rapidly evolving environments. \nInstructor: \nDeborah Klotz\, CAIP \nVice President\, Insights at Upwords Inc. \n  \nDeborah is a recognized leader in qualitative research\, known for her ability to uncover deep human insights and craft compelling narratives that drive strategic decision-making. With over two decades of experience\, she has helped clients across industries—including Travel & Tourism\, FMCG\, Financial Services\, Technology\, and Government—transform data into engaging\, human-centered stories that inspire action. \nDeborah\, a CAIP-certified researcher\, is a passionate educator and sought-after speaker. She developed and teaches CAIP’s Moderator Essentials course and has previously trained moderators through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for Learning. \nShe has spoken at numerous conferences and currently serves as Co-chair of the Canada Chapter of the Qualitative Research Consultants Association. Her expertise has earned her multiple awards\, including the MRIA’s Research and Excellence Award and the Emerging Leader Award. \nIf you want to enhance the way you communicate insights and inspire action\, this interactive workshop is not to be missed. \n  \nWhat we will cover: \n\nThe power of storytelling in research and how to uncover meaningful narratives\nMini empathy masterclass\nKey storytelling principles and practical tools to deliver insights that inspire\n\nLearning Outcomes: \nThrough engaging discussion and interactive exercises attendees will understand how to: \n\nDesign research with empathy\nCraft compelling narratives that transform data into actionable insights\nTurn complex data into engaging\, human-centered stories that drive decision-making\nStructure research findings that deeply resonate and inspire diverse audiences\n\nWho should attend: \nResearch professionals (buyers and suppliers) who want to improve how they communicate insights. \nThe learnings from this workshop are highly applicable to qualitative\, quantitative and mixed-method studies. \n \n REGISTER\n \n \n \n \n \n Workshop 2: 1:00 pm – 4:45 pm\nGenerative AI in Market Research & Insights: Hands-On for Immediate Impact\nJoin us for this pre-conference workshop designed specifically for market research and insights professionals. This session offers an engaging mix of foundational theory and\, more importantly\, hands-on exercises focused on practical applications of generative AI for professional outcome. Our goal is to equip you with approaches and strategies that you can incorporate into your daily work. \n \n \n \n \n \n \nWhat to Expect: \n\nCore Concepts Made PracticalBegin with an accessible overview of generative AI fundamentals. Learn how key concepts—such as tokens\, temperature settings\, and other parameters directly influence AI-generated outputs\, helping you to understand what’s really going on under the hood and to fine-tune your approach to improve your outcomes.\nInteractive ExercisesThis workshop is built around practical\, real-world exercises. You will work through live scenarios that can be implemented using widely available generative AI tools like ChatGPT. These hands-on activities are designed to simulate your everyday research and insights tasks and challenges\, and to give you the confidence to experiment with AI in your own projects right away.\nSynthetic Data in Market ResearchWe will touch on the latest around synthetic data to provide context about its evolving role in market research. You’ll gain a primer on synthetic data concepts\, current applications and platforms\, and discuss potential strengths and pitfalls.\nTool-Ready (and Agnostic) EnvironmentTo ensure you can participate smoothly\, attendees will be provided free access to MQO Research’s secure “MQO A.I. Hub” platform (mqo.ai) for live exercises\, and for themselves and their organizations for two weeks following the workshop. This means you do not need any special software on your own device; you can also choose the AI tools you’re already familiar with if you prefer.\n\nWho Should Attend: \nThis workshop is ideal for market research professionals in Canada who are eager to bring practical AI tools into their workflows. Whether you’re new to AI or looking to upgrade your existing skills\, this session will provide clear\, immediately applicable insights to boost your research projects. \nLogistics: \n\nDuration: 3.5 hours\nFormat: In-person pre-conference workshop\nRequirements: Just bring your laptop with internet access. We’ll provide the necessary access to MQO Research’s “MQO A.I. Hub\,” ensuring you have everything you need to participate in a fully interactive experience (or use your own favourite generative AI platform).\n\n \n \n \n \n \n Instructor: \nBrenden SommerhalderPresident\, MQO Research \nBrenden is a noted strategist\, researcher\, communicator\, and applied AI leader with 20 years of experience working at the intersection of people research\, strategic development\, and innovation. Having adopted online methodologies and channels in the earliest days of the technology\, Brenden has spent his career testing the edges of emerging tools and adapting them to the rigorous standards for validity and data security demanded by the insights profession. He has led client accounts ranging from multinational brands to local nonprofits spanning sectors including media\, CPG\, utilities\, government\, tourism\, gaming\, and more. \nAs president of MQO Research\, Brenden pioneered and continues to lead development and market execution of the firm’s MQO A.I. Hub (mqo.ai)\, a secure\, compliant\, and performance-tuned AI platform for Canadian professional service providers. He has delivered presentations at the 2023 and 2024 conferences of the Canadian Research Insights Council and serves as on the Council’s AI Task Force. Brenden is also host of What Number Surprised You?\, a podcast by MQO Research. \n \n REGISTER\n \n \n \n \n \n \n \n \n \n \n \n The Speed of Change Conference 2025\nIn an era of accelerating technological advancements\, societal shifts\, and evolving consumer expectations\, understanding and adapting to “The Speed of Change” is crucial. Join us at the 2025 CRIC National Conference\, where Canada’s market research community will gather to explore rapid transformation across industries\, technology\, and public opinion—while staying connected to the human insights that drive decisions and innovation. \n \n REGISTER URL:https://www.caip-paim.ca/event/caip-presents-the-speed-of-change-2025-pre-conference-workshop/ LOCATION:OMNI King Edward Hotel\, 37 King St E\, Toronto\, ON\, M5C 1E9 CATEGORIES:Conference ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/09/CRIC_The-Speed-of-Change_Workshop-Badge-Banner_500x110px.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250527 DTEND;VALUE=DATE:20250529 DTSTAMP:20260417T140654 CREATED:20250128T164711Z LAST-MODIFIED:20250314T160516Z UID:10000166-1748304000-1748476799@www.caip-paim.ca SUMMARY:The Speed of Change>>>CRIC Conference 2025 DESCRIPTION:In an era of accelerating technological advancements\, societal shifts\, and evolving consumer expectations\, understanding and adapting to “The Speed of Change” is crucial. Join us at the 2025 CRIC National Conference\, where Canada’s market research community will gather to explore rapid transformation across industries\, technology\, and public opinion—while staying connected to the human insights that drive decisions and innovation. \n  \nFor the latest updates on the Conference\, please go to the CRIC Conference website. \n \n Register URL:https://www.caip-paim.ca/event/the-speed-of-changecric-conference-2025/ LOCATION:OMNI King Edward Hotel\, 37 King St E\, Toronto\, ON\, M5C 1E9 CATEGORIES:Conference ATTACH;FMTTYPE=image/jpeg:https://www.caip-paim.ca/wp-content/uploads/2024/09/CRIC_The-Speed-of-Change_Invite_V2D-02.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250609T120000 DTEND;TZID=America/Toronto:20250609T130000 DTSTAMP:20260417T140654 CREATED:20250609T162115Z LAST-MODIFIED:20250609T162116Z UID:10000305-1749470400-1749474000@www.caip-paim.ca SUMMARY:ToastMasters International Super CAIPs DESCRIPTION:CAIP Canada Toastmasters Club\nWhat is the CAIP Canada Toastmasters Club?\nCAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun\, supportive environment where improved public speaking is a by-product. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Gain the public speaking skills you need to communicate with confidence and excellence!\n \n \n \n \n \n \n  \n \n Learn More & Register →\n \n \n \n \n \n   \nQuestions? Please contact us at toastmasters@caip-paim.ca. URL:https://www.caip-paim.ca/event/toastmasters-international-super-caips-2025-03-20-2/2025-06-09/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/Discussion-Club-Flyer-21-e1729093031122.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250611T130000 DTEND;TZID=America/Toronto:20250611T140000 DTSTAMP:20260417T140654 CREATED:20250520T204341Z LAST-MODIFIED:20250520T204345Z UID:10000301-1749646800-1749650400@www.caip-paim.ca SUMMARY:WIRe: "Show Up\, Level Up: Habits That Pave Your Path Forward" DESCRIPTION:What does it really take to move the needle on your career goals — and feel good doing it? In this inspiring and practical webinar\, Anese Cavanaugh will share her transformative IEP Method® (Intentional Energetic Presence®) to help you connect the dots between how you show up and what you create. You’ll explore how personal habits\, mindset\, and presence shape professional outcomes — and how small shifts in energy and intention can unlock exponential results. \nAnese will introduce two core tools from the IEP Method® to help you assess where you are\, reset when needed\, and lead from a place of clarity and power. You’ll walk away with practical tools and strategies to: \n\nAlign your personal intentions with your professional goals\nCreate daily habits that increase presence\, resilience\, and impact\nLead yourself first — so you can lead everything else better\nBuild momentum toward what matters most (without burning out)\n\nWhether you’re aiming for a promotion\, pivoting into something new\, or seeking more meaning in your current role\, this session will support you in setting a tone of self-leadership that fuels everything to come. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nFeaturing:\n\n\n\n\n\n\n\n\n \n\nAnese Cavanaugh\nCEO | Active Choices\, Inc\n\nAnese is devoted to helping people show up and bring their best selves to the table in order to create significant positive impact in their lives. She is the creator of the IEP Method®\, an advisor and thinking partner to leaders and organizations around the world\, a keynote speaker\, and author (most recently of CONTAGIOUS YOU: Unlock Your Power to Influence\, Lead\, and Create the Impact You Want). She helps people unlock greater leadership potential\, collaborate more inspiringly\, create more openly\, intuit more bravely\, and lead more joyfully and effectively. Top innovators and executives in companies like IDEO\, Zingerman’s\, Cooper\, GM Financial\, Vistaprint\, 15Five\, Fitbit\, Vivayic\, Kaiser Permanente\, and others have engaged with Anese to strengthen team health\, maximize leadership impact\, and optimize company culture. In addition to appearing in many leading publications\, Anese has a column\, “Showing Up” on Inc.com and writes regularly for AneseCavanaugh.com. \n\n \n Register URL:https://www.caip-paim.ca/event/wire-show-up-level-up-habits-that-pave-your-path-forward/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/05/6823792e38efbfc9a4e7504a_2025-Webinar-Series-SM-JUNE.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250612T120000 DTEND;TZID=America/Toronto:20250612T130000 DTSTAMP:20260417T140654 CREATED:20250603T155904Z LAST-MODIFIED:20250603T192638Z UID:10000304-1749729600-1749733200@www.caip-paim.ca SUMMARY:What we learned from the 2025 federal election DESCRIPTION:What we learned from the 2025 federal election\n  \nJoin us for an insightful post-election analysis webinar featuring top experts from four of Canada’s leading polling companies. Our distinguished panel will unpack the shifts in public opinion\, polling successes and challenges\, and emerging voter trends that shaped the 2025 federal election landscape. \nKey topics will include: \n\nShifts in voter behaviour\nNew technologies used\nLessons learned\nWhat do we need to improve next time?\n\nThe webinar will feature: \nOur second series features: \n\n\n\n\n\n \n Register \n \n \n \n \n \n Darrell Bricker\nCEO\, Public Affairs\nIpsos \nDr. Darrell Bricker is a Canadian author\, pollster\, public speaker\, political scientist and political commentator. Prior to joining Ipsos\, Bricker was director of public opinion research in the office of the prime minister of Canada. He holds a Ph.D. in political science from Carleton University. He is the co-author\, with John Ibbitson\, of several books\, including Empty Planet: The Shock of Global Population Decline and The Big Shift: The Seismic Change In Canadian Politics\, Business\, and Culture and What It Means for Our Future. \n\n \n \n \n \n \n Jean-Marc Léger\nPresident\nLeger \nJean-Marc is an economist who founded Leger in 1986 with his father\, Marcel Léger.  Under his leadership\, the company has become the largest Canadian-owned market research and analytics company\, with more than 300 employees in its eight offices in Canada (Montreal\, Quebec City\, Toronto\, Winnipeg\, Edmonton\, Calgary and Vancouver) and the United States (New York). Jean-Marc is recognized as Canada’s leading expert on consumer behaviour and millennials. He is also the author of the best-selling book The Quebec Code\, and producer of the Quebec Code series on Télé-Québec and the Quebec Code podcast on TVA+.\n \n \n \n \n \n Dr. Angus ReidCEO Angus Reid Group \nMarket research pioneer Dr. Angus Reid is CEO of Angus Reid Group\, Chairman of the Angus Reid Institute\, and Chair of Rival Group—a global research\, technology and consulting firm. Since 1979 the Angus Reid Group has been synonymous with research and polling. In its second iteration\, since selling to Ipsos in 2000 for $100 million\, the company has grown 30% year over year for the past five years. Most recently\, the Angus Reid Group has merged with the Rival Group to form one of Canada’s largest independent market research agencies with 70% of the revenue coming from the United States. A Canadian success story\, Angus has founded\, scaled\, and exited major firms including Vision Critical (now Alida). He remains one of the most respected names in research. \n \n \n \n \n \n David ValentinPrincipalLiaison Strategies \nDavid Valentin is a nationally recognized pollster and lobbyist who works with a variety of nonprofits across Canada including the National Ethnic Press and Media Council of Canada and the Canadian Civil Liberties Association. He is a member of the Canadian Research Insights Council.  Valentin is a nationally recognized pollster who has made over 400 media appearances and has been seen on CBC\, CTV\, Global News\, the Globe and Mail\, the Toronto Star\, CP24 and more. He has worked closely with researchers and professors at the University of Toronto and Concordia University. He resides in Toronto and speaks English\, Spanish and intermediate French. \n \n \n \n \n \n The panel will be hosted by CRIC Chair\, Margaret Brigley: \nMargaret BrigleyCEONarrative Research \nWith more than 25 years of market research and communications experience\, Margaret provides client counsel across a wide range of sectors. A seasoned qualitative and quantitative researcher\, Margaret brings a wealth of expertise and experience to all of her client work. As CEO of Narrative Research\, Margaret is responsible for the executive oversight of the company. Margaret holds a Bachelor of Public Relations from Mount Saint Vincent University as well as the professional research designation – Certified Analytics and Insight Professional (CAIP). \n \n Register URL:https://www.caip-paim.ca/event/what-we-learned-from-the-2025-federal-election/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/06/Red-White-Dark-Expressive-Simple-Canada-Day-Facebook-Post-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250618T120000 DTEND;TZID=America/Toronto:20250618T130000 DTSTAMP:20260417T140654 CREATED:20250610T140511Z LAST-MODIFIED:20250610T140515Z UID:10000306-1750248000-1750251600@www.caip-paim.ca SUMMARY:What Does It All Mean? Storytelling for Insights Professionals DESCRIPTION:What’s it about?\nThis webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.  \nWhat’s in it for me?\n“What Does It All Mean” introduces attendees to the fundamentals of storytelling as they apply to market research. The talk focuses on the importance of having a Unifying Idea and a structure that supports that idea\, using real world-examples to illustrate these concepts. \nTakeaways:  \n\nAttendees will gain a better understanding of what a story is\, and what it is not.\nAttendees will be introduced to conceptual tools that will enable them to approach any storytelling assignment with confidence\n\n  \n\n\n\n\n\n \n Register \n \n \n \n \n \n \n\n\nSpeakers: \n\n\n\n\n\n\n \n\n\nDavid Intrator \nChief Meaning Officer\, RTi Research \n\n\n\n\n\nDavid Intrator comes from the world of advertising and communications\, with decades of experience crafting effective stories for brands the world over. He is a Harvard graduate currently living in New York\, and along with being a storytelling practitioner and educator\, is also an accomplished musician and composer. \n\n\n \n\n\n\n\n\n\n\n\nEd Keller – Moderator \nExecutive Director\, MRII \n\n\n\nEd Keller is one of the foremost experts in word of mouth\, influencer marketing\, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies\, he has built and sold businesses\, launched data and insights platforms and products\, acquired and integrated businesses\, managed global teams\, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS\, data/analytics & MRX companies. \nEd has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book\, The Influentials\, has been called the “seminal moment in the development of word of mouth.” His second book\, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace\, was named the Best Book in Marketing by the American Marketing Association. \nEd is a leader and innovator in word of mouth measurement\, analytics\, and strategy as well as word of mouth marketing\, influencer marketing and the creator economy\, social media analytics\, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors. \nAfter selling the Keller Fay Group and remaining on as CEO of Engagement Labs\, Ed led the development of TotalSocial\, a patented platform that integrates measurement of both offline WOM and social media conversation about brands\, with analytics to link the results to business outcomes such as sales\, brand health\, and media amplification. \n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/what-does-it-all-mean-storytelling-for-insights-professionals-2/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/06/8ad73b08-f085-4824-898a-129f7f50f417.ma0929-esomar-uga-mrii-_june_webinar_banner_twitter.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250625T150000 DTEND;TZID=America/Toronto:20250625T160000 DTSTAMP:20260417T140654 CREATED:20250625T163003Z LAST-MODIFIED:20250625T163810Z UID:10000001-1750863600-1750867200@www.caip-paim.ca SUMMARY:CAIP Canada 2025 AGM DESCRIPTION:Register for the CAIP Canada AGM or Appoint a Proxy URL:https://www.caip-paim.ca/event/caip-canada-agm/ ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250626T120000 DTEND;TZID=America/Toronto:20250626T130000 DTSTAMP:20260417T140654 CREATED:20250623T181508Z LAST-MODIFIED:20250623T181557Z UID:10000310-1750939200-1750942800@www.caip-paim.ca SUMMARY:The Value of Research and Consultation in Public Engagement DESCRIPTION:The Value of Research and Consultation in Public Engagement\nPublic opinion research and public consultation are both essential tools to help organizations understand the views of constituents and interest groups as part of a Public Engagement exercise.  While public opinion research and consultations can look similar on the surface\, there are significant differences in both their purpose and findings.  This webinar will look at the strengths and limitations of both and highlight how they can be used together to ensure organizations have the information they need to make the best decisions.  It will also explain why CRIC standards require that open link public consultation data never be combined with public opinion research.  The webinar will include case studies that highlight how public opinion research and consultation complement each other as part of an effective public consultation process.  The webinar will be led by CRIC members Jihad Melhem\, President of Pivotal Research\, Pallavi Goel\, City of Edmonton and Margaret Brigley\, CEO & Partner of Narrative Research.  \n  \nMargaret BrigleyCEONarrative Research \nMargaret is CEO & Partner of Narrative Research\, a national\, full-service marketing research firm headquartered in Halifax\, Nova Scotia. Margaret offers clients more than 30 years of communications\, marketing\, and research experience in the private\, non-profit\, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a wide range of private and public sector organizations across Canada and internationally. \nMargaret is actively involved in the industry as Chair of CRIC\, Chair of CRIC’s Standards Committee\, and Chair of CRIC’s communications committee. She is a member of ESOMAR\, and a Certified Analytics and Insight Professional (CAIP). \n\n\n\n\n\n \n \n \n \n \n Pallavi Goel\, PMP\, CAIPSenior Research AdvisorCity of Edmonton \nPallavi is a Senior Research Advisor with the municipal government\, recognized for her ethical and data-driven approach to decision-making. With a Master’s degree in Social Psychology from Harvard University and over a decade of experience in market research\, she is committed to ensuring inclusivity and diversity in research practices to enhance public initiatives and promote equity in government strategies. Her day-to-day work involves bridging decision-makers with community voices to ensure public opinion shapes policies on critical issues like urban mobility and safety. As an advocate for continuous professional development\, she consistently mentors emerging talent\, promoting high standards of excellence in the field.  \nPallavi is a Certified Analytics and Insights Professional (CAIP) and serves as a member of the CAIP Board of Directors. \n\n \n \n \n \n \n Jihad Melhem\, CAIPPresidentPivotal Research \nJihad is the president and principal consultant at Pivotal Research. For over 20 years\, he has served as a trusted resource for senior leaders in the public and private sectors on how research can support service delivery initiatives and help meet growth objectives. He is an expert at designing creative and effective research methodologies that leverage the latest technology tools. He also excels at translating data into actionable insights that enable policy change and positive business outcomes. Throughout his career\, he has led high-impact strategic projects for clients in the healthcare\, financial services\, transportation\, not-for-profit and private sectors. \nJihad holds a bachelor’s degree majoring in Statistics from the University of Alberta\, and an MBA from Wilfrid Laurier University. He has also completed advanced market research certificates from the University of Notre Dame (South bend\, Indiana) and the University of Georgia’s Coca Cola Center for Marketing Studies (Athens\, GA). Jihad also holds the Canadian Analytics and Insights Professional (CAIP) designation. \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register URL:https://www.caip-paim.ca/event/the-value-of-research-and-consultation-in-public-engagement/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/06/The-Value-of-Research-Consultation-in-Public-Engagement-5.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250627T120000 DTEND;TZID=America/Toronto:20250627T130000 DTSTAMP:20260417T140654 CREATED:20250609T163157Z LAST-MODIFIED:20250616T140239Z UID:10000236-1751025600-1751029200@www.caip-paim.ca SUMMARY:ToastMasters International Super CAIPs DESCRIPTION:CAIP Canada Toastmasters Club\nWhat is the CAIP Canada Toastmasters Club?\nCAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun\, supportive environment where improved public speaking is a by-product. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Gain the public speaking skills you need to communicate with confidence and excellence!\n \n \n \n \n \n \n  \n \n Learn More & Register →\n \n \n \n \n \n   \nQuestions? Please contact us at toastmasters@caip-paim.ca. URL:https://www.caip-paim.ca/event/toastmasters-international-super-caips-2025-06-27/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/Discussion-Club-Flyer-21-e1729093031122.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250704T120000 DTEND;TZID=America/Toronto:20250704T130000 DTSTAMP:20260417T140654 CREATED:20250513T180512Z LAST-MODIFIED:20250612T151343Z UID:10000300-1751630400-1751634000@www.caip-paim.ca SUMMARY:Discussion Club 07-04-2025 DESCRIPTION:Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.\nAt the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. \nDon’t worry\, there won’t be a test!  \nThis is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!  \nWhen is it?\nCAIP Discussion club\, usually on the 4th Friday of the month\, will be combined in June/July to be on Friday\, July 4. We’re Canadian and we’re celebrating by including Americans in our conversation on their birthday. Friday\, July 4th\, 2025.  \nWhere is it?\nThe Discussion will take place online via Teams to connect you with CAIPs from across the country. \nWhy Join?\nThis is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Month’s Topic: \nData Quality\n\nUnlocking Data Quality with Bob Fawson\, Founder of Data Quality Co-op – Happy Market Research\nEight charged with survey fraud in US\nGDQ Transparency Checklist\n\nUpcoming Discussion Club Dates \nJuly 4th\, 2025 \nTentatively: 4th Friday of the month \nAugust 25September 26October 24 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Login to sign up for the Discussion ClubOnce you’re logged in\, click on the registration button below. \n \n \n \n \n Username\n \n \n \n Password\n \n \n Forgot your password? \n \n Login URL:https://www.caip-paim.ca/event/discussion-club-06-27-2025/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/05/Discussion-Club-Flyer-2025-06-09T133405.839-e1749493988625.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250708T150000 DTEND;TZID=America/Toronto:20250708T180000 DTSTAMP:20260417T140654 CREATED:20250617T141331Z LAST-MODIFIED:20250620T175555Z UID:10000308-1751986800-1751997600@www.caip-paim.ca SUMMARY:ESOMAR Connect | Toronto 2025 DESCRIPTION:Join us in Toronto to learn and discuss today’s leading industry trends and topics\nWe’ll cover a wide range of topics\, from navigating economic uncertainty to maintaining data privacy and more. Following the panel discussion\, we’ll invite our guests to network and enjoy the venue. Light snacks and drinks will be provided. \nEach ESOMAR Connect event provides the space to exchange best practices\, strengthen networks\, and engage in thought-provoking discussions. It’s an opportunity to reconnect\, gain fresh perspectives\, and help shape the future of market research – one Connect at a time. \nThis ESOMAR Connect event is presented in partnership with the Canadian Research Insights Council (CRIC) and Certified Analytics and Insights Professionals of Canada (CAIP). It is an open and complimentary event\, dedicated to all market research and insights professionals. \nAgenda:\n15:00 – 15:30\nArrivals\, Networking: \n15:30 – 15:45\nWelcome address\, Sponsor introduction:\n15:45 – 16:30\nPanel discussion: speakers to be announced shortly\n16:30 – 17:45\nNetworking \n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register URL:https://www.caip-paim.ca/event/esomar-connect-toronto-2025/ LOCATION:CRAFT Brewery\, 1 Adelaide St E.\, Toronto\, Ontario\, M5C 2V9\, Canada ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/06/The-Value-of-Research-Consultation-in-Public-Engagement-10.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250709T110000 DTEND;TZID=America/Toronto:20250709T120000 DTSTAMP:20260417T140654 CREATED:20250610T143609Z LAST-MODIFIED:20250610T143613Z UID:10000307-1752058800-1752062400@www.caip-paim.ca SUMMARY:WIRe+ quantilope: "Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis" DESCRIPTION:Innovative metrics from the Ehrenberg-Bass Institute\, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates)\, are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation\, Madita Brandhorst\, Associate Director\, Tracking Solutions at quantilope\, explores how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Madita will review today’s rapidly changing media landscape and the challenges brands face in reaching audiences amidst fragmented media consumption. She will provide a deep dive into best practices for developing campaigns that increase mental availability across specific buying situations and explain how to build an ad tracker based on these new concepts and the valuable insights it can provide. \n‍Key takeaways:‍ \n\nUnderstand how mental availability and mental advantage analysis drive brand growth by connecting your brand to specific buying situations that matter most to today’s consumers.\nLearn what hurdles communication needs to overcome in order to be effective – and what these hurdles have to do with mental availability.\nDiscover how to create an ad tracker based on innovative metrics\, unlocking actionable insights to increase the impact of your campaigns.\n\n \n \n \n \n \n Madita Brandhorst\nAssociate Director\, Tracking Solutions\, quantilope\n \n\nMadita combines her background in psychology (M.Sc.) with more than a decade  of market research expertise to generate deep and strategic insights. She started her career at Ipsos\, running traditional brand and ad tracking studies for global brands across various industries including CPG\, fashion\, media and tech. At quantilope\, Madita spearheads the development\, implementation and continuous improvement of innovative tracking solutions\, fueled by her belief that tracking can be both fun and actionable. Her mission is to transform the way we do tracking by leveraging automation\, the latest scientific thinking and a dynamic mix of human and artificial intelligence. \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register URL:https://www.caip-paim.ca/event/wire-quantilope-elevated-ad-tracking-with-mental-availability-and-mental-advantage-analysis/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/06/683f33c4f40fb091edc168eb_2025-Q3-Quantilope-Webinar.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250731T130000 DTEND;TZID=America/Toronto:20250731T140000 DTSTAMP:20260417T140654 CREATED:20250521T140331Z LAST-MODIFIED:20250729T195350Z UID:10000302-1753966800-1753970400@www.caip-paim.ca SUMMARY:WIRe: "Net Worthy: Turning Connections into Career Capital" DESCRIPTION:Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective\, build key skills\, and position yourself as a strong candidate for advancement. Whether you’re actively applying or planning your path forward\, this session will help you confidently navigate the transition into management with clarity and purpose. \nBuilding community and connections has never been more important; the relationships we make and maintain have the power to shape our careers\, transform our personal and professional trajectories\, and bring us all closer together. This year’s WIRe Annual Webinar series\, sponsored by FUEL + The Focus Room\, focuses on the authentic connections who make us who we are. Register for one session and we’ll automatically register you for the whole series! \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFeaturing:\n\n\n\n\n\n\nJess Gaedeke\nCRO\, Dig Insights\n\nWith 20+ years of experience in the market research industry\, Jess Gaedeke has gained a deep expertise and intense passion for all things “growth.” This includes consulting with clients on how to grow their business through brand building and innovation; deploying commercial strategies to grow tech-enabled insights organizations; and developing some of the most successful talent in the industry. Jess joined Dig Insights as Chief Revenue Officer in 2023\, after leadership roles at GutCheck (acquired by Toluna)\, Affinnova (acquired by Nielsen IQ/BASES)\, Designalytics\, and InsightsNow. She currently oversees sales\, marketing\, and customer success at Dig\, a tech-enabled insights company that drives predictable brand & innovation success. \n  \n\n\n\n\n\n\n\n\nMelissa Sauter\nCEO\, Escalent\n\nMelissa Sauter is CEO of Escalent\, an award-winning data analytics and advisory firm specializing in industries facing disruption and business transformation. \nShe brings 25+ years of experience in market research and management consulting to the role and is committed to accelerating growth and value for customers\, employees and shareholders. Under her leadership\, Escalent has grown significantly\, organically and through strategic acquisitions with the most recent being C Space and Hall & Partners in 2023. The entire Escalent enterprise applies expertise and insight to solve complex challenges for its impressive roster of world-class clients. \nPrior to leading Escalent\, Melissa was president of Market Strategies International\, which merged with Morpace following the acquisition of both research firms by STG Partners in 2018.  Before joining Market Strategies\, Melissa led the Services and Emerging Industries division at J.D. Power and Associates. She was responsible for overseeing syndicated research\, proprietary tracking programs\, solutions consulting\, and performance improvement programs for a wide array of industry verticals. Melissa’s experience also includes business process reengineering and strategy consulting for Deloitte as well as sales and marketing roles for Freudenberg-NOK\, a tier-one automotive supplier. \nMelissa earned a master’s degree from the University of Michigan and a bachelor’s degree in business from Michigan State University. \n  \n\n\n\n\n\n\n\n\nAriel Madway\nDirector\, Brand Experience\, Cint\n\nAriel is a marketer passionate about inspiring people with impactful content and conversation\, and bringing people together to form meaningful connections through unique\, memorable experiences. \nAfter attending Brandeis University in Boston\, Ariel has built her career in marketing\, events\, and community engagement. She has experience in the non-profit sector\, startups\, lifestyle and networking organizations\, and – for the better part of the past decade – global b2b marketing within the Restech industry. \nAriel joined Cint in February 2023\, where she leads the brand experience team\, overseeing events\, PR\, social media\, and gifting. \nAriel is on the 2025 Advertising Week NY Advisory Board\, was named a ’25 & ’23 Greenbook Future List Finalist\, and served as the Boston WIRe Chapter Event Lead. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/wire-net-worthy-turning-connections-into-career-capital/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/05/6871902beea434f2ced7b067_2025-Webinar-Series-SM-AUG-p-800.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250731T170000 DTEND;TZID=America/Toronto:20250731T190000 DTSTAMP:20260417T140655 CREATED:20250728T190152Z LAST-MODIFIED:20250728T190348Z UID:10000314-1753981200-1753988400@www.caip-paim.ca SUMMARY:CAIP Exam Intro Prep Session DESCRIPTION:The primary pathway to earning the CAIP involves pursuing rigorous professional education\, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually\, in April and October. Register for the CAIP Exam to attend the introductory prep session. \nRegistration deadline for the: \n\nApril session is in February\nOctober session is on August 18th.\n\nClick on any of the links below to continue: \n\nWhy Become a CAIP?\nEducation Requirements\nExperience Requirements\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register for the CAIP Exam\n \n \n \n \n \n Questions? Suggestions? Contact info@caip-paim.ca. URL:https://www.caip-paim.ca/event/caip-exam-intro-prep-session/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/07/The-Value-of-Research-Consultation-in-Public-Engagement-20-e1753729155117.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250812T120000 DTEND;TZID=America/Toronto:20250812T130000 DTSTAMP:20260417T140655 CREATED:20250730T162007Z LAST-MODIFIED:20250730T170251Z UID:10000315-1755000000-1755003600@www.caip-paim.ca SUMMARY:How Fraudsters Use AI to Exploit Your Surveys — and What You Can Do About It DESCRIPTION:AI is rapidly reshaping the landscape of survey fraud — enabling scalable\, human-like deception that evades legacy defenses. In this webinar\, the dtect team will unpack how fraudsters are weaponizing technology and why most traditional security checks can’t keep up. \nTakeaways \n\nHow AI enables scalable\, human-like survey fraud\nWhy traditional fraud detection methods have already fallen behind\nWhat steps can you take to detect and prevent advanced types of fraud\n\nFeaturing: \nRiley Croft\,Vice President\, Partnerships\, dtect \nRiley brings over a decade of experience building SaaS partnerships\, with deep expertise in the ResTech ecosystem. His work spans strategic alliances\, platform integrations\, and growth-focused collaboration. \nAndrea Huang\,Senior Product Manager\, dtect \nAndrea has worked in research since 2011\, with a focus on developing innovative digital solutions across both qual and quant. Today\, she focuses on building dtect’s technology-first platform that prevents survey fraud. \nModerator: Ed Keller\, Executive Director of MRII \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register URL:https://www.caip-paim.ca/event/how-fraudsters-use-ai-to-exploit-your-surveys-and-what-you-can-do-about-it/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/07/MA1161-August-12-UGA-MRII-Webinar-Banner_facebook-LinkedIn-1.png END:VEVENT END:VCALENDAR