CAIP Canada-PAIM Canada

CAIP Exam Registration Deadline
2025-02-19
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.
Registration deadline for:

April session is in February and for
October session is in August.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam
Questions? Suggestions? Contact info@caip-paim.ca.

The Evolution of Marketing Mix Modeling: A Holistic Approach to Business Analytics
2025-02-12 12:00 - 13:00 (America/Toronto) | Online
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.
In this webinar we will discuss:
Marketing Mix Modeling (MMM) has transformed from a static, backward-looking tool into a dynamic, always-on system that leverages a unified framework to answer critical business questions. Modern MMM goes beyond marketing performance, delivering a full commercial view by integrating key business drivers and enabling strategic decisions across the organization. Join Ipsos MMA SVP, Brian Lange, who shares the industry’s journey of reimagining measurement to unlock deeper insights and drive growth.

Learning outcomes

Discover how modern MMM combines machine learning and business driver analysis to deliver a comprehensive commercial view.

Learn how today’s MMM answers strategic questions across marketing, sales, and operations in a privacy-safe manner.

Gain insights on how a brand evolved their analytics approach enabled smarter, faster decision-making and business-wide impact.

Presenter:

Brian Lange

SVP Analytic Consulting, Ipsos MMA

Brian Lange is a Senior Vice President at IPSOS, leading unified measurement programs with global clients across retail, apparel, footwear, and many other entertainment verticals.   As a former client-side CMO with progressive leadership experiences at Johnson & Johnson, GlaxoSmithKline, Advance Auto Parts, and the VF Corporation, Brian brings a perspective unique to the industry, with a particular focus on turning analysis and insights into action plans that resonate from the C-suite all the way to day-to-day tacticians.

Moderator – Ed Keller,

Executive Director of MRII

Register

January Discussion Club
2025-01-31 12:00 - 13:00 (America/Toronto) | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Article for Discussion:

Tips for elevating yourself and your role as a researcher

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CRIC AI Showcase Webinar
2025-01-29 12:00 - 13:10 (America/Toronto) | Online
Supercharge Surveys with inca, Conversational AI Purpose-Built for Marketing Research
Presenter:

Kathy Cheng,Founder & CEO of Nexxt Intelligence | inca

Imagine if you could massively increase the insight from open-ended questions easily.
Imagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends.
With inca, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up and inexpensive to run.
inca works from design/preparation to data collection to analysis, and always puts the researcher at the centre.

In design/preparation, the researcher can “brief” inca SmartProbe with specific research objectives and priorities.
In data collection, inca SmartProbe automatically sends intelligent probing questions specific to the answer given and research objectives, seamlessly to the respondent. inca SmartProbe flags low-quality responses – The researcher can add the demerit score as a live quality check.
In analysis, the researcher can “brief” inca to shape AI Coding. Then inca summarizes and codes OE responses. It can ​​create a code frame from scratch or follow an existing code frame. Researchers can easily modify and optimize AI-coded results.

Currently used by over 100 end clients and agencies around the world, inca is the proud winner of the 2024 CRIC Innovation and Advancement in Marketing Insights and Analytics Award, and has won a few other awards globally.

Transforming Open Ended Responses into Actionable Insights with AI Powered Text Analysis
Presenters:

Tovah Paglaro, Co-founder, Fathom
Michiah Prull, Co-founder, Fathom

At Fathom, we combine cutting-edge AI with human expertise to deliver unparalleled quality in text analytics. Our proprietary platform transforms open-ended survey data and customer feedback into actionable insights faster, with unprecedented accuracy and nuance. Designed by researchers for researchers, Fathom is trusted by leading market research agencies and brand-side customer insights teams, to uncover what truly drives public opinion and customer behaviour.
During the webinar, Fathom co-founders Michiah Prull and Tovah Paglaro will present “Unlocking the Power of Open-Ended Feedback with AI-Powered Text Analytics.” This session will highlight how Fathom empowers insight professionals to:
● Streamline Open-Ended Analysis with AI-Driven Thematic Coding: Quickly code open-ended feedback with unprecedented precision, saving time and enabling more robust, data-backed decisions.● Leverage Advance Analytics Like Stat Assist and Segmentation: Analyze coded data with statistical confidence, and dynamic customer segments, turning unstructured text data into strategic intelligence.● Enhance Insights with Human Oversight: Our human-in-the-loop model ensures unparalleled quality and accuracy, delivering nuanced insights that fully automated solutions simply cannot match.
Fathom stands apart by offering a unique combination of advanced analytics features—such as customizable code frames, real-time AI assistance, and streamlined Summary Insights —backed by rigorous human review. This differentiation ensures that research professionals can confidently navigate complex open-ended datasets to identify critical insight, with the highest standards of accuracy and rigour.
These capabilities are essential for market research agencies and customer insights teams aiming to deliver faster, deeper, and more actionable insights to their stakeholders. Whether it’s reducing time to insights by over 75% or uncovering emerging narratives in customer sentiment, Fathom is reshaping how the industry approaches text analytics.

Unlocking Customer Insights: AI-Powered Social Media Analysis for Enhanced CX Strategy
Presenter:

Mariam Nabilsi Senior Vice President

CX Signals GenAI is an innovative solution designed for research and insights professionals seeking to leverage social media data for enhanced customer experience (CX) understanding. It offers a powerful suite of tools that transform the often-overlooked wealth of unsolicited, unfiltered customer sentiment available on social media into actionable insights.
This AI-powered platform offers five key features: Social Overviews, providing a comprehensive summary of social feedback; Competitor Comparisons, enabling businesses to benchmark their social media performance against rivals; CX Forces Insight, analyzing how key CX drivers are reflected in social media; Topic Deep Dive, allowing for detailed examination of specific themes and related posts; and GenAI Insight & Recommendations, leveraging generative AI to produce SWOT analyses and suggest actionable strategies.
CX Signals GenAI is particularly useful for augmenting existing research initiatives. It can enrich the findings of relationship or transactional surveys by providing real-world context and depth. It allows businesses to gain a competitive edge by understanding what customers are saying about their competitors online. Furthermore, it helps bridge the gap between survey themes and social discussions, providing a more holistic view of customer sentiment. The platform’s ability to track evolving social drivers and sentiment trends also provides valuable input for future survey design.
Built on the Synthesio platform, CX Signals GenAI offers a market-leading approach to CX social analytics. It structures its analysis around the “Forces of CX” – key emotional drivers such as Certainty, Enjoyment, Control, Status, Belonging, and Fair Treatment – to understand how these forces manifest online. By employing generative AI, the platform creates emotional profiles for each force based on social data and generates targeted action plans for each specific driver, providing truly actionable insights. This allows businesses to move beyond simply observing social media trends to understanding the underlying emotional drivers and developing strategies to improve customer experience. In a world increasingly driven by digital interactions, CX Signals GenAI provides a crucial tool for research and insights professionals to tap into the voice of the customer and drive meaningful business impact.

Transforming Research with Query AI: Effortless Insights from QualBoard Data in an Instant

Presenter:

Justin PerkinsVP of Qualitative Products

Query AI – You’ve talked to your participants, now talk to your data. With the help of Query AI, uncovering meaningful insights from QualBoard projects is as simple as typing in the questions you need to answer.
You ask, and Query AI gives you an answer based on your real project data – whether that consists of uploaded participant videos, hours of IDI or focus group recordings, or hundreds of verbatims. No hallucinations, just analysis so quick it feels like magic. Get meaningful insights faster at no extra charge.
Multi-Video AI Summaries – Sifting through hours of video recordings to uncover the highlights is a long and often thankless task. That’s why QualBoard introduced Multi-Video AI Summaries.
With this tool, you can let AI do the heavy lifting of summarizing as many of your QualMeeting recordings or participant-uploaded videos as you want while you focus on analysis and building the critical insights that really deliver value.
AI Question Summary – Simplify your analysis of open-ends with a little help from AI. QualBoard now offers the option to use AI to summarize all responses on a text question, with no minimum required. The summary can be regenerated as new responses come in, and older versions remain available to view.

Register

WIRE: Generational Differences, Authentic Connections
2025-01-15 17:30 - 20:00 (America/Toronto) | Online
Kickoff 2025 with the WIRe Cincinnati chapter! We’ll meet for an evening of light snacks, drinks, and educational sessions on topics surrounding fresh approaches to generational difference in MR. Stick around for networking, community, and more! Space in this event is limited; register ASAP to snag your spot. A BIG thank you to Burke and EMI for supporting the WIRe Cincinnati chapter!
Speakers:
Kelsey Schmeckpeper – Sr. Analyst at BurkeSession Title: Corporate Advocacy as a driver for brand strength among younger generations
Allision Griffin – Manager, Consumer Research at 84.51Session Title: Gen Z’s Playbook to Smart Grocery SpendingSession Abstract: As a new generation of consumers, Gen Z is emerging with their own strategies for smart shopping. We’ll dive in to better understand how Gen Z views the current economic climate and the “playbook” of how they’re behaving in reaction. Using data-driven insights, we’ll explore how this tech-savvy generation is maximizing their grocery shopping experience by leveraging tools and tactics to save money without sacrificing what is important to them.

Featuring

Kelsey Schmeckpeper

Sr. Analyst at Burke

Kelsey brings years of research experience in quantitative survey design, analysis, and reporting. As a Senior Analyst within Burke’s Strategic Insights & Analytics function, Kelsey immerses herself in the data to identify valuable “ah-ha’s!” and actionable insights for her clients. A storyteller at heart, she weaves individual survey results together into a compelling narrative that helps inform broader business decisions.

Allision Griffin
Manager, Consumer Research at 84.51

As Manager, Consumer Research at 84.51°, Allison explores, evaluates and implements market research methodologies and solutions to meet new and unique client needs. She focuses on keeping 84.51°’s standards and best practices at the highest level, enabling top tier consumer research for CPG clients. Her expertise contributes to the team’s ability to deliver valuable insights that drive key decision-making for clients.Prior to this role, Allison executed consumer research quant and qual projects for both Kroger and CPG clients, delivering actionable insights to help move their businesses forward.Allison joined 84.51° in 2016. She holds a bachelor of science in Statistics as well as a master’s in Marketing Research from the University of Georgia.

Register

ESOMAR Connect | Calgary 2025
2025-01-15 15:00 - 17:00 (Asia/Krasnoyarsk) | Establilshment Brewery, 4407 1 Street SE Calgary, Calgary, Alberta, T2G 2L2, Canada
Join us for a thought-provoking (and tastefully fun!) event at Establishment Brewery, where Jon Yuill, Insights and Analytics Manager at ATCO (formerly at WestJet), will kick things off with a dynamic presentation on navigating today’s research and business planning challenges. From balancing the human touch with cutting-edge technology to understanding the role of emotions in decision-making, Jon will share insights that can reshape how we think about brand perceptions, customer experiences, and product development.
After Jon’s presentation, he will join a lively panel discussion alongside experts from Cashew, Stone Olafson, and more, moderated by Leger. Together, we’ll dive into hot topics like AI’s role in the human experience, the potential of synthetic data, and the fascinating intersection of technology and humanity in research.
Enjoy a drink (or two!) and light snacks as we mix insightful conversations with a relaxed, collaborative vibe in one of Calgary’s favorite breweries.

Register

How Clients can Raise the Bar on Data Quality
2025-01-15 12:00 - 13:00 (America/Toronto) | Online
Quality data is crucial for ensuring the insights that businesses and organizations depend on are reliable. As the threat to data quality continues to rise, it is essential that clients, agencies and sample providers are working together to ensure the highest quality data. In this interactive session, Greg Matheson, Margaret Brigley, and Margaret Tso, will review the ongoing and emerging risks to data quality.
They will also share key recommendations from the CRIC Clients’ Guide to Data Quality in Online Research. The guide was designed to increase clients’ understanding of the online research process from sample selection to fieldwork and to help clients make decisions that result in high quality data. The guide is CRIC’s first contribution to the Global Data Qualitative, a global alliance to champion data quality in market research.

Presented by:

Margaret Brigley
CEO, Narrative Research
Margaret is CEO & Partner of Narrative Research, a national, full-service marketing research firm headquartered in Halifax, Nova Scotia. Margaret offers clients more than 30 years of communications, marketing, and research experience in the private, non-profit, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a wide range of private and public sector organizations across Canada and internationally.
Margaret is actively involved in the industry as Vice Chair of CRIC, Chair of CRIC’s Standards Committee, and Chair of CRIC’s communications committee. She is a member of ESOMAR, and a Certified Analytics and Insight Professional (CAIP).

Greg Matheson
Co-CEO, Quest Mindshare | CEO, dtect, Quest Mindshare | dtect
As Quest’s managing partner and over 25 years in the industry, Greg co-founded Quest to deliver a viable, trustworthy data collection and insights experience for brands and businesses alike. A passionate voice behind the need for the industry’s technological evolution, Greg’s vision and relentless drive to build Quest into one of the premier providers of quantitative sampling, online research and technology is only matched by the skill, professionalism and dedication of the best team in the business.

Margaret Tso
Senior Manager, Consumer Insights, Cadillac Fairview
Margaret is an experienced Consumer Insights Manager with a demonstrated history of working in the commercial real estate industry. She is skilled in Market Research, Segmentation, Consumer and Client Insight, Online Community Panel, Quantitative & Qualitative Research, and Strategic Planning.

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ToastMasters International: Super CAIPs
2025-01-10 12:00 - 13:00, 2024-12-06 12:00 - 13:00, 2024-11-21 12:00 - 13:00, 2024-11-08 12:00 - 13:00, 2024-10-24 12:00 - 13:00, 2024-10-11 12:00 - 13:00, 2024-09-13 12:00 - 13:00 (America/Toronto) | Online
CAIP Canada Toastmasters Club
What is the CAIP Canada Toastmasters Club?
CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.

Gain the public speaking skills you need to communicate with confidence and excellence!

Learn More & Register →

Questions? Please contact us at toastmasters@caip-paim.ca.

Unlocking Brand Growth: 2 Years of Learnings in Better Brand Health Tracking
2024-12-11 11:00 - 12:00 (America/Toronto) | Online
Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework, introduced last year by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science, in her book, Better Brand Health.
Join quantilope’s tracking expert, Madita Brandhorst, for a deep dive into Better Brand Health tracking, covering everything you need to know about it and two key analyses included in the framework: Mental Availability and Mental Advantage Analysis.
‍Madita will also share exclusive learnings from two years of quantilope’s Better Brand Health tracking studies across diverse markets and categories, including compelling data on the correlation between mental availability and real-world sales growth.
‍Whether you’re a seasoned researcher or new to the concept of mental availability, this session will equip you with all you need to know about Better Brand Health tracking and how you can implement it to drive actionable insights from your trackers.

Speaker:

Madita Brandhorst
Senior Tracking Lead, quantilope

Madita combines her background in psychology (M.Sc.) with 10 years of market research expertise to generate deep and strategic insights. She started her career at Ipsos, running traditional brand and ad tracking studies for global brands across various industries incl. CPG, Fashion, Media and Tech. At quantilope, Madita spearheads the development, implementation and continuous improvement of innovative tracking solutions, fueled by her belief that tracking can be both: fun and actionable. Her mission is to transform the way we do tracking by leveraging automation, the latest scientific thinking, and a dynamic mix of human and artificial intelligence.

Register

Discussion Club - 11/29/2024
2024-11-29 12:00 - 13:00 (America/Toronto) | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Articles for Discussion:

The 2024 election polls got close to the mark. That’s the best we can expect.
So, did the polls win finally?

Special Guest Speaker
Dr. Christopher Adams, CAIP, will offer thoughts (of between 5-10 minutes in length) at the outset of the hour. He will speak about public opinion polling in the current environment, with a focus upon the fact that pollsters seemingly missed the mark in the recent US Presidential election. While Vice-President Harris was widely held by many polls to be ahead at the end of the campaign by perhaps two percentage points, she ended up losing the popular vote by approximately three points on election day. The Discussion Club gathering will be asked to offer thoughts on the challenges of general public surveying in Canada, both in terms of public opinion polling as well as survey research more generally in the marketing research and analytics sector.

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Navigating the Career Ladder
2024-11-20 17:30 - 19:00 (America/Toronto) | Online
Three leaders, CAIPs on the client and agency side, share their paths to success
Enhance your professional journey by joining us for an enlightening panel discussion featuring three distinguished leaders: Linda Di Luzio, CAIP, FCRIC Director of Market Insights at Bell; Carla Flamer, CAIP, Chief Client Officer, Ipsos Canada; and Christine Farrugia, industry veteran who has successfully transitioned to career coaching. Now prominent leaders with influence in their organization, they will share what worked for them to gain influence and excel in the workplace.
Following the insights shared by our esteemed panelists, you will have the opportunity to engage in a vibrant conversation with your peers, providing an excellent platform to exchange perspectives and deepen your understanding of the discussed topics.
In the second segment of the event, attendees will be divided into smaller groups for more focused and interactive discussions in breakout rooms. This format not only encourages a more personalized engagement but also fosters meaningful connections and the sharing of diverse viewpoints.
Don’t miss this unique opportunity to learn from the best, network with like-minded professionals, and take the next step towards advancing your career.

Linda Di Luzio, CAIP, FCRICDirector, Market Insights, Bell
Linda has been working in the marketing research industry for over 20 years. Based in Montréal, Linda Di Luzio is currently the Director of Market Insights at Bell, Canada’s largest communications company. Since joining Bell in 2005, Linda has held various roles within the organization and, in 2013 took on the responsibility of leading a brilliant group of researchers and analysts. In this capacity, she is beyond proud of all the insightful contributions put forward by her team members for the betterment of the company, its customers and Canadians alike, most especially as it pertains to Bell’s commitment to mental health (Bell Let’s Talk) and creating positive outcomes for society, communities and employees (Bell for Better).
Prior to joining Bell, Linda held leadership roles at Vodafone New Zealand and Environics Research Group (now Illumina Research Partners). An academic at heart, she also teaches Marketing Research at McGill University since 2013. Teaching University students keeps her up to date with the latest industry trends as she is shaping the minds of future marketers and business leaders. Linda holds a doctorate in Sociology from The University of Calgary and a law degree from l’Université de Montréal.
Linda has served on various boards of the marketing research and insights industry in Canada such as the former MRIA (both the National and Quebec chapters) as well as the Insights Association, and is also involved with outfits that are aligned with her values and convictions, including women and their fight against cancer.
She is fluent in English and French and can hold a conversation in Italian and Spanish. She is a voracious reader, a theatre enthusiast and a self-proclaimed travel junkie. Having lived in three Canadians provinces (Québec, Ontario, Alberta), including a stint in New Zealand, Linda calls home wherever her beloved husband Bruno and daughter Catherine are, as they make every day a whole lot brighter.

Carla Flamer, CAIPChief Client Officer, Ipsos Canada
Carla began her research and marketing career with Procter & Gamble Inc, working in most of the company’s product areas over a six-year period. Following her tenure at P&G, Carla was Vice President and co-owner of Marketing Initiatives, where she provided market research and market consulting to a variety of clients. Carla made the move to a company that Ipsos acquired 25 years ago, and has held both local and global responsibilities.
For over a decade, Carla led the research business unit that offers insights and advisory work related to Marketing and to Innovation: business strategy, branding, brand equity, segmentation and shopper research.
Four years ago, Carla took on the role of Chief Client Officer, responsible for client relationships, building client knowledge across Ipsos’ specialized research teams, business development and client-facing marketing for Ipsos in Canada.
She has been involved in career development initiatives, including the launch of the North American Mentoring for women program at Ipsos, supporting the mentoring pilot for the International Women’s Federation Canada (IWFC), being a mentor herself, and meeting with many people about their career options and considerations.
Carla’s academic background includes an MBA from the Schulich School of Business, and a BSc in Psychology/Anthropology from the University of Toronto.

Christine FarrugiaLeadership and Career Coach
Christine is a passionate leadership coach and esteemed executive. She has 20 years of real world experience leading teams of up to 300 people at major Canadian companies including Wealthsimple, Loblaw Companies Limited and KPMG. At both Loblaw and Wealthsimple she successfully built customer insights teams focused on taking a more customer-centric approach to strategic decision making and shifting the culture of the organization to put the customer at the centre. She knows first hand the challenges and opportunities associated with building a career as an insights leader. Christine has an MBA from Stanford University’s Graduate School of Business and is a Certified Khan Method Coach.
Leveraging peak performance coaching, Christine now helps leaders, and their teams, maximize their impact and influence in their organizations and build a career that makes them a excited to get out of bed every morning.

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Improving Accessibility in Research for People with Disabilities
2024-11-14 13:00 - 14:00 (America/Toronto) | Online
Accessibility in research gives greater access to an often underrepresented audience, helps differentiate brands, addresses problems before they become costly, and improves experiences for all. Despite this, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an accessibility toolkit developed by the Accessible Insights Consortium and released as part of a merger with Insights Association’s IDEA Council.

Speakers:

Kari Bassett

Kari Bassett has over a decade of advertising insights experience among consumers and B2B audiences. She is proud to contribute to the Accessible Insights Consortium as well as other DEI and CSR initiatives within Verizon. She deeply loves Gantt charts. She’s been a WIRe mentor for the last 4 years and is a fierce advocate for the program!

Claire Ferrari

Claire Ferrari holds a Ph.D. in Rehabilitation Sciences & Human Computer Interaction, and a master’s in Interactive Telecommunications. As Principal UX Researcher at Verizon, Claire has built and continues to lead the company’s Accessible UX Research practice. Her work is dedicated to empowering others to include people with disabilities in product design – pushing practices beyond compliance, and improving experiences for all.

Register

Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble
2024-11-13 12:00 - 13:00 (America/Toronto) | Online
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
Description/Summary:
Marketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.

You will learn:

Why, in this global economy, there is a growing trend toward international cooperation to harmonize advertising standards

What are the recent areas of focus for the agencies tasked with the promotion of consumer protection and, in some cases, the enforcement of civil antitrust law
What are some key elements that require careful consideration when designing ad claim substantiation research

Speakers

Speaker: Sue Collin, Senior Vice President

Speaker:Lisa Cooper, Senior Vice President

With more than 30 years of consumer insights experience each, Lisa and Sue provide research consulting for CPG, HBA, Healthcare and Financial Services institutions. While Lisa and Sue’s work spans all facets of consumer research, they both have particular expertise in the very specialized discipline of Ad Claim Substantiation, where they aid clients in assessing the risks vs. rewards of making specific claims and guide them through the design and execution of fair and balanced consumer claim substantiation research

Register

CRIC CEO Forum 2024
2024-11-12 | Canoppy by Hilton Toronto, 387 Bloor St E,, Toronto, Ontario, M4W 1H7, Canada
Sponsored by:

Overview
Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including:

Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Top Challenges and Opportunities facing the Insights Industry
The AI Imperative for Insights CEOs
Addressing the Threat to Data Quality
Advocacy Priorities

The 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
The CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm
We’ve also made reservations for an informal dinner in particular for our out-of-town guests, but all participants are encouraged and welcome. The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant.
Please RSVP on the form below if you’d like us to reserve a seat.

Sponsor the CRIC CEO Forum
Sponsor the CRIC CEO Forum The CRIC Leadership Forum offers your company the opportunity to showcase your brand to the industry’s top decision makers. Contact CRIC CEO at 647-740-9790 or at john.tabone@canadianresearchinsightscouncil.ca.

CRIC CEO Forum Agenda
CRIC CEO Forum Agenda
8:00am – 8:30am – Networking Breakfast
8:30am – 8:45am – Welcome
9:00am – 10:15am – Top Challenges and Opportunities facing the Insights Industry
10:15 am – 10:30 am – Morning Break
CEO Panel featuring:
In this session, CRIC’s CEO will share highlights of the CRIC Size of the Industry survey and will then moderate of panel of leading CEOs featuring Cynthia Pachovski, CEO Ipsos Canada, Jean-Marc Léger, CEO, Léger and Margaret Brigley, CEO Narrative Research on the top challenges and opportunities for the Insights Industry in Canada. Following the panel, CEOs in attendance will further discuss the challenges and opportunities and how we can work together to support the continued growth of the Canadian Insights Industry.
10:30 am – 12:00 pm – Increasing Cross-Team Collaboration and Enhancing Organizational Alignment
Led by Giselle Kovary, Head of Learning & Development at Optimus SBR
In the age of agile methodologies and remote work, mastering cross-team collaboration is pivotal in driving innovation and ensuring that all parts of a research agency, regardless of its size, are working towards the same objectives. Gone are the days when individuals could operate as isolated islands of productivity. The challenges and opportunities of the modern business world are far too complex for any single group or individual to shoulder alone.
Effective cross-team collaboration dismantles barriers, facilitating a fluid exchange of ideas and information among different departments and individuals. A more collaborative approach not only enhances problem-solving capabilities and creativity but also cultivates an environment of inclusivity and mutual respect. By harnessing diverse skills and viewpoints, research agencies, regardless of their size, can swiftly respond to market shifts, uncover opportunities, and sustain a competitive edge.
Giselle Kovary will lead off this workshop by highlighting the best practices for increasing cross-team collaboration. She will then facilitate group discussions where participating CEOs will be able to share their ideas on how agencies in our industry can improve performance and optimize innovation through collaboration.

1pm- 2pm The AI Imperative for Insight CEOs
Artificial Intelligence (AI) has the potential to be a catalyst for unprecedented innovation in our industry. In fact, a survey of Canadian Insights Executives conducted by Leger for the CRIC earlier this year found that AI Implementation was a top priority amidst revenue concerns, cost management, and economic uncertainty. In this session, CRIC’s CEO will share key insights from this survey. Jason Zweig, Manager Partner and Vice President, Canadian Viewpoint and Chair of the CRIC AI Committee will then highlight some of the initiatives of the CRIC AI Committee. CEOs in attendance will then engage in breakout sessions to discuss and share how our industry must responsibly embrace AI.
2pm – 3pm Addressing the Threat to Data Quality
The threats to data quality are global in nature and the solutions require a global effort. That is why the Canadian Research Insights Council is part of the Global Data Quality Initiative (GDQ), working with leading associations around the globe to champion global data quality. In this session, we will explore efforts from Canada and other GDQ to address the threat. The session will end with a breakout session to identify additional opportunities for Canada to contribute to addressing the threats to data quality.
3pm – 3:15pm Afternoon Networking Break
3:15pm – 4:15pm Advocacy Priorities
Facilitated by Greg Jodouin, President PACE Public Affairs & Community Engagement and John Tabone, CEO of CRIC.
In this session, Greg Jodouin and John Tabone will provide a brief update on key Government Relation and advocacy topics including an update on the status of the proposed new federal privacy and AI legislation, call blocking/labeling, gig economy legislation and more. CEOs will then be invited to discuss and share their ideas on additional advocacy priorities from CRIC.
4:15pm – 4:30pm – Concluding comments

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Ethical AI in Market Research: Balancing Innovation and Trust
2024-10-28 12:00 - 13:00 (America/Toronto) | Online
As AI plays an increasing role in how our industry gathers, analyzes and communicates insights, it is more critical than ever that we consider the ethical implications of using AI.
Join members of the Canadian Research Insights Council’s AI Committee, Margaret Chapman, Paul Acerbi and Kathy Cheng, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic, ethical and responsible use of AI tools. The principles cover transparency, data security, protecting participants from harm, minimizing bias, and ensuring oversight when using artificial intelligence in market research.
In addition, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.

Speakers

Speaker: Margaret Chapman
CAIP, COO and Partner, Narritive Research
Margaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999, she has worked as a consultant, specializing in group facilitation, in-depth interviewing, marketing, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator, she has conducted hundreds of focus groups and interviews to evaluate concepts, advertising and communications, website usability and gather customer feedback. Margaret’s curiosity has taken her to many stops around the world, but she has found a home in Halifax where she loves to volunteer to help make the city vibrant. She is currently the Vice Chair of the Board for Symphony Nova Scotia, and co-chairs the AI Ethical Guidelines & Public Policy Advocacy Sub-Committee for CRIC. She is chair of the advisory board for Dalhousie University’s MBA program. She has previously chaired the board of directors for the Halifax Chamber of Commerce and Metroworks, a skills development social enterprise. She has also volunteered for Hospice Halifax and 2b theatre. In 2021 and 2022 Margaret is proud to have chaired the Executive Cabinet of the QEII Foundation Ride for Cancer. Margaret holds an MA from the University of Southern California and a BA from Simon Fraser University. Her sidekick Betty can be found at Narrative Research on many Fridays. Margaret loves to play music with her string quartet, GEMM, the PEI Symphony and Nova Sinfonia.

Speaker: Kathy Cheng
CEO, Nexxt Intelligence | inca
Kathy founded Nexxt Intelligence with 20+ years of global market research experience, and a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport, engagement, projection, and probing to deliver deeper insight at scale. That’s the motivation behind inca, Nexxt Intelligence’s Conversational AI for deeper insight faster. Previously Kathy worked at Environics, Ipsos in Canada, and Nielsen in Shanghai.

Speaker: Paul Acerbi
SVP, Ipsos
Paul is a seasoned professional with over 25 years of experience in the industry. As a trusted advisor, he has worked with renowned global brands such as BRP, Unilever, The Home Depot, Ferrero, Diageo, Sapporo, and Nike. In 2020, Paul joined the Ipsos Client Organization as a Client Officer, where he excels in connecting the dots between diverse stakeholder groups within both client and Ipsos organizations. His expertise lies in providing context, meaningful insights, and facilitating actionable strategies to enhance the value delivered by Ipsos.
In addition to his role as a Client Officer, Paul is Ipsos Canada’s AI Adoption Team Lead and a member of Ipsos’ Global AI Team and sits on Ipsos North American’s AI Steering Committee. He is passionate about the intersection of AI and market research and has led a session on AI’s impact on the research industry for the Canadian Research Insights Council’s (CRIC) CEO Forum.
Paul is also actively involved with CRIC, where he serves as a member of the CRIC AI Committee and Co-Chair of CRIC’s AI Ethics Subcommittee. In these roles, he contributes to shaping the future of AI in the Canadian marketing research landscape while ensuring the ethical application of AI technologies.

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CAIP Canada's Discussion Club
2024-10-25 12:00 - 13:00 (America/Toronto) | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
The Last Friday of the month at Noon Eastern Time (subject to change based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

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This event is exclusively available for Certified Analytics & Insights Professionals (CAIPs) as part of your membership, please login to register and start the discussion!

↓

Foundations for the Future: Exploring the 5 Career Stages
2024-10-23 19:00 - 22:00 (America/Toronto)
Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research.
We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like.
We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed.
Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR.
A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

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CAIP Exam
2024-10-07 | CAIP Exam, Online / In-Person

CAIP Canada Monthly Discussion Club
2024-09-27 12:00 - 13:00 (America/Toronto) | Online
Want to engage with fellow CAIPs on today’s key industry topics?
At the end of the month CAIP Canada will hold an inaugural gathering of the CAIP Canada Discussion Club. Each month or so you will be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test! ?
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!

When is it?
Our first meeting is scheduled for Friday September 27th at noon EDT. We then plan to meet on the last Thursday or Friday of the month (based on the groups needs).

Where is it?
The discussion will take place online via zoom to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

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This event is exclusively available for Certified Analytics & Insights Professionals (CAIPs) as part of your membership, please login to register and start the discussion!

Toastmasters International Super CAIPs
2024-09-26 12:00 - 13:00 (America/Toronto)

Global Data Quality: The Latest on International Guidelines & Initiatives
2024-09-26 10:00 - 11:00 (America/Toronto) | Online
To assist you and your team’s efforts to mitigate fraud and improve data quality, leaders from the GDQ will provide important updates on recently released tools and standards. You’ll also get up to speed on the progress of several ongoing initiatives.
Join us to learn about:
– Clients’ Guide to Data Quality in Online Research – Technology Solutions – Data Quality Benchmarks – Guidance on End Link Fraud in Survey Research– Incentive Best Practices – Engagement with Law Enforcement Regarding Research Fraud – Data Quality Glossary Updates
See what’s coming next and how to get involved as we push towards a more transparent and healthy data environment.
The GDQ coordinates efforts by the Association for Qualitative Research (AQR), The Canadian Research Insights Council (CRIC), ESOMAR, Insights Association, MRS, QRCA, The Research Society (TRS), SampleCo n, and The Association of Market Research Austria (VMÖ) to address ongoing and emerging risks to data quality in the market and social research, consumer insights and analytics industry.

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Webinar: AI technology for Market Research: Capabilities, Limitations, Human Impacts, Ethical Concerns and Implementation Strategies
2024-09-25 12:00 - 13:00 (America/Toronto) | Online
What’s it about?
This webinar is brought to you by a unique collaboration between ESOMAR, the world’s leading international research association; the University of Georgia’s Center for Continuing Education, the leader in self-paced online research courses; Market Research Institute International, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council, Canada’s market research association.
All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.

What’s in it for me?
In this webinar we will discuss:

AI’s Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses.
Human-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations.
Organizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.
Biases and Ethical Concerns: We will discuss the biases in AI systems, stemming from training data and human inputs. We will discuss the importance to understand and address these biases to ensure fair and ethical AI usage.
Future of AI: We will also discuss the fact that AI technology is rapidly evolving, and organizations must adapt quickly and why it is critical for companies to experiment with AI now.

Who is this for?
Learning outcomes

You will get some specific suggestions on ways you can approach experimentation starting today, even if you haven’t yet tried as well as some more advanced strategies for experimentation if you are already an advanced user.
You will get specific approaches to think about bias detection and comparing that to your existing anti-bias processes.
Learn why you need to be experimenting with the use of AI in your business.
Learn what you can do right now to safely experiment with AI.
Learn to measure the positive impact of these experiments so you can scale.
Learn how this kind of experimentation doesn’t require massive investments and rather how we can learn from others mistakes in making massive investments too soon.

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Speakers:

Rolfe Swinton

VP Data & AI Innovation and Data Partnerships, North America for NielsenIQ

Rolfe is an entrepreneur, business strategist and innovator. Previously he founded a number of pioneering companies in the insight and media industries including RealityMine, Lumi Mobile and Match Girl Productions. He has raised over $50M in venture financing from top VCs. He has co-led a $1Bn PE-backed rollup in the media industry. Rolfe also serves as adjunct professor of entrepreneurship and innovation atINSEAD. Swintonhas a B.A. from Yale University, an M.Phil fromCambridge, and an MBA fromINSEAD. He is married and has three children.

Ed Keller

Moderator
Executive Director, MRII

Ed Keller is one of the foremost experts in word of mouth, influencer marketing, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies, he has built and sold businesses, launched data and insights platforms and products, acquired and integrated businesses, managed global teams, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS, data/analytics & MRX companies.
Ed has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book, The Influentials, has been called the “seminal moment in the development of word of mouth.” His second book, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, was named the Best Book in Marketing by the American Marketing Association.
Ed is a leader and innovator in word of mouth measurement, analytics, and strategy as well as word of mouth marketing, influencer marketing and the creator economy, social media analytics, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors.
After selling the Keller Fay Group and remaining on as CEO of Engagement Labs, Ed led the development of TotalSocial, a patented platform that integrates measurement of both offline WOM and social media conversation about brands, with analytics to link the results to business outcomes such as sales, brand health, and media amplification.

Webinar: Optimizing Generative AI Tools for Market Research
2024-09-24 12:00 - 13:00 (America/Toronto) | Online
You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is, how it works, or most importantly – how to leverage it for professional outcomes. If that sounds like you, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical, with an emphasis on integrating AI tools seamlessly into professional insights workflows.
We will explore the foundational concepts of generative AI, including key elements like “tokens” and critical parameters such as temperature, frequency penalty, and nucleus sampling that influence AI behavior and output. Additionally, we’ll delve into model fine-tuning, practical use cases, and best practices with by hands-on examples that you can immediately apply to enhance your work.

Key Takeaways:

AI Demystified: Understand how generative AI works in straightforward terms, tailored for market research professionals (no technical AI knowledge required).
Parameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs.
Actionable Best Practices and Tips: Discover tips and best practices for using AI tools to streamline your research processes and enhance outcomes.
Workflow Integration: Gain insights into professional workflow strategies that incorporate generative AI effectively and responsibly, making it easier to apply these tools in your daily tasks.

By attending, you will gain an intuitive understanding of AI’s capabilities and limitations, alongside actionable strategies to immediately start using generative AI tools more effectively in your market research projects. This session is perfect for those new to AI and more seasoned users alike, providing valuable insights that can enhance your approach to research.

Speaker: Brenden SommerhalderVice President, MQO Research
Brenden is an innovation-minded “people insights hunter” with over 15 years of leadership in research, decision-making, and marketing strategy development. He has worked with clients across public, private, and not-for-profit sectors in a variety of industries such as government, utilities, consumer packaged goods, telecommunications, hospitality, retail, pharmaceuticals, and media.
As Vice President at MQO Research and Managing Director of MQO A.I. Hub, in recent years Brenden has led the research and development of an internal suite of A.I.-powered tools and services, and led the successful “go-to-market” of the firm’s client-facing SaaS platform: MQO A.I. Hub. MQO is also an Early Access Research & Development Partner with OpenAI, enabling a deep understanding for the frontiers of this cutting-edge technology.
Brenden has given talks about A.I. at the 2023 and 2024 conferences of the Canadian Research Insights Council (CRIC) and serves on CRIC’s A.I. Task Force. He regularly provides advice to organizational leaders on integrating A.I. in their workplaces for professional outcomes, including helping to lead the development of internal policies for A.I.
As a “techie” and “tinkerer” at heart and a hardened “quant” at mind, Brenden has always been quick to adapt and adopt the latest tools available to solve the task at hand while protecting the integrity of the work through careful planning and rigorous validation.

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Moderator Essentials: learn to moderate focus groups
2024-09-09 - 2024-09-10 | CRC Research Toronto, 121 Bloor St E, Toronto, ON, M4W 3M5, Canada
In this course, you will moderate a real focus group. The course is hands-on, with generous opportunities to practice moderating skills, as well as prepare you in a theoretical and in a real-life context.
If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course, delivered in-person over 2 days, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions, gaining the skills to confidently run in-group exercises, and understanding how to manage basic group dynamics.
The last part of the course will have you designing the guide for and moderating a real focus group, putting your new skills into practice. Come prepared to engage, have fun and learn all about the essentials of in-person moderation!

Lindsay:
It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I’ve learned and had a chance to practice.

Emma:
I think how immersive the course was is a real selling feature…being able to learn tools and then immediately apply and refine them is a really valuable and impactful experience.

Miriam:
I feel really great! Deborah and Bronwen are great educators. I felt very mentored and safe…I really enjoyed that we got to practice with real life participants. That was beyond what I expected.

If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person qualitative focus groups and interviews this course is for you!
The course:

Is hands-on – delivered in-person over 2 days.
Offers generous opportunities to practice moderating skills – you will moderate a real focus group!
Will prepare you in both theoretical and real-life contexts.

What you will take away:

A skillset for powerful questioning and effective listening.
Learn how to ask the right questions, the tools to confidently run in-group exercises, and understand how to manage basic group dynamics.
Valuable skills that are transferrable to user experience (UX) research.
You will design a discussion guide for and moderate a focus group with real participants, putting what you have learned into practice.

Come prepared to engage, have fun and learn all about the essentials of in-person moderation!

Objectives

We will primarily focus our learning and practice on:

Setting yourself up for success before fieldwork
Understanding the elements of good Discussion Guide design
How to introduce a group and build rapport
Asking effective questions and probes
Maintaining the flow of the discussion and keeping it on track
Managing group dynamics, including challenging respondents
Tips for specialized questioning techniques and exercises to elicit deeper responses

Learning Outcomes

At the conclusion of this Moderating Essentials Course, participants will have:

A new skillset that will enable them to understand how, and when, to ask effective questions and probes
A good understanding of some specialized tools and exercises that can enhance in-person qualitative discussions
An understanding of group dynamics and some techniques to overcome typical challenges of in person qualitative discussions

Who is this course intended for?

This course would be well-suited for those with education in market research or at least 1 year experience working in the market research field who are also aspiring moderators (or relatively new moderators) looking to acquire a skillset for moderating in person focus groups qualitative discussions. Participants will ideally have at least observed focus groups in the past.

Instructors

Deborah Klotz has over 15 years experience as an accomplished qualitative research consultant. Her curiosity drives her to explore people’s motivations and behaviours, to understand client businesses and to dig for deep insights.

Prior to joining the CAIP instructor team, she taught moderating skills through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for learning. Deborah is also a frequent guest lecturer for the Humber RAP Program.
Deborah has won multiple awards for her work including the MRIA’s 2015 Research and Excellence Award and the 2016 Emerging Leader Award

Deborah has experience managing a qualitative practice for two full-service research firms and working with a broad range of clients in industries including (but not limited to) Travel & Tourism, Fast-moving Consumer Goods, Financial Services, Professional Services, Technology, Education, Media and Crown Corporations/Government Agencies.

Bronwen Ward believes every person has a unique and interesting story to tell. She values human perspectives and is always seeking to understand underlying motivations that drive human decision making and behaviour. She is an expert at forging connections, allowing people to feel comfortable and relaxed while facilitating deep meaningful discussions.

Bronwen’s wealth of experience in qualitative research crosses many industries and categories. Her skillset provides unparalleled value with both excellence in the details and a keen understanding of the strategy.
Bronwen has taught the Qualitative Research Course for the Georgian College RAP Program and has been a frequent guest lecturer.

Deborah and Bronwen are both passionate about sharing their learning and expertise with others. They both currently work at Upwords, a boutique, qual-focused research consultancy, where they help brands make human connections.

Important Details
Delivery: In-person across 2 full day sessions (please arrive by 8:45am on each day).Size of class: Maximum 6 participants

Rates:
$2800 plus HST for CAIPs and CRIC corporate members$3000 plus HST for non-members

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We’d love to hear from you. Please contact us at info@caip-paim.ca with any comments or questions.
