CAIP Canada-PAIM Canada

How A&W Drives Pricing Strategy with Automated Advanced Insights
2024-09-05 13:00 - 14:00 (America/Toronto) | Online
Delve into A&W’s successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products.
This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation’s largest quick-service restaurants.
Stephanie will be joined by quantilope Co-Founder, Dr. Thomas Fandrich, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds, meeting the needs of ever-changing consumers.
Discover how Stephanie’s application of advanced research methods has elevated the role of insights within A&W, enabling her to deliver data-driven recommendations with actionable clarity.
‍Key Takeaways:‍

The need for real-time pricing research in a volatile and competitive environment
How a fast-food chain uses advanced method insights to dominate its industry
How insights can proactively drive conversations, instead of as reactionary retros
How quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data

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Speakers:

Stephanie McEwan
Manager,
Consumer and Market Insights, A&W Food Services of Canada, Inc.

Stephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and data analysis, bringing forward insights that helped launch new revenue streams, such as all-day breakfast, delivery, and Brew Bar. Stephanie has led research on shifting demographics, purchase behaviors, and emerging trends, contributing to A&W’s significant growth in the Canadian market. Today, Stephanie works closely with the Corporate Strategy, Marketing, and Innovation Teams to ensure the Voice of the Guest is always present in A&W’s business decisions. Her openness to research innovation and drive for trustworthy outputs has ensured consistent, trusted, and sought-after research across the business.

Dr. Thomas Fandrich
Co-Founder, CCO & US Managing Director,
quantilope

Thomas Fandrich is the Co-Founder, CCO, and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing and the Journal of Product Innovation Management. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel.

Webinar: "So You Lost Your Job, Now What?"
2024-08-29 13:00 - 14:00 | Online
Whether you’ve been downsized, laid off, or simply can’t find the right fit, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern, to the dreaded call from HR, and the weeks (or months) of job searching afterwards. Regardless of where you are in your career, this session will set you up for success by preparing you for transitioning between roles smoothly.
Note: this webinar is part one of our three-part Annual Webinar Series; when you register, you’ll receive an invitation to all three (June, July, August) sessions.
A BIG thank you to Fuel + The Focus Room for supporting this series and making it free, year after year, for the WIRe community!

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Speakers:

Lindsey GladdenInsights Leader/ Job Seeker

Lindsey is an insights leader specializing in shopper insights with 15 years of experience across a variety of industries. She is known for her consumer centric mindset and storytelling abilities, as well as being highly caffeinated and highly curious. Lindsey lives north of Dallas with her husband and 2 amazing kids, and is excited to find the next organization where she can bring insights to life and help build out new capabilities.

January KhoshnoodVP Research Operations @ Screen Engine/ASI

January is an accomplished results-driven leader, proven in cultivating high-performing cross-functional teams and strategically leveraging relationships while focusing on the bottom line and transforming business models to create scalable ongoing impact. She has nearly 20 years of experience in online data collection in various roles in Sales, Product, and Operations both the vendor (GMI, Kantar, Dynata) and agency side (Hall & Partners and SE/ASI).

Mika TurnerVP, Human Resources at Innovate MR

Earning her BA in Psychology in 2005, Mika began her career in social worker in Los Angeles. She later found her passion in Human Resources and completed her Professional Human Resources certificate from HRCI in January 2013. Continuously learning, Mika is an active member of SHRM and regularly attends organizational development trainings to ensure that she is on the cutting edge of HR trends.
Mika has spent the last 14 years in HR, spanning across the market research, and other tech-based industries. She returned to the market research industry after beginning her career with the founding team at uSamp/Instantly.
Mika is passionate about people, inclusivity, and professional advancement, working to set an example to her daughter every day. She is dedicated to making the business world a better place and demonstrate for her family that anything is possible.

CAIP Exam Registration Deadline
2024-08-21
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.
Registration deadline for:

April session is in February and for
October session is in August.

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Register for the CAIP Exam
Questions? Suggestions? Contact info@caip-paim.ca.

H*Factor Conference 2024
2024-06-05 - 2024-06-06 | Conference, Toronto, Ontario, Canada
H*Factor 2024
On June 5-6, 2024, Canada’s only conference dedicated to market research, analytics and insights took place. The H*Factor conference went Beyond Data and delved into the Human Edge in AI-Driven Research. With over 200 attendees, this rare in-person opportunity allowed Insights and Analytics professionals to engage with fellow colleagues, build new connections, grow within their community while learning about emerging technologies and the future of AI in the market research and analytics community.
See some highlights from the event→
