CAIP Canada-PAIM Canada

Discussion Club
2026-02-27 12:00 - 13:00 (America/Toronto) | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!
When is it?
Friday, February 27th, 2026
Where is it?
The Discussion will take place online via Teams to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

This month’s discussion topic: Why technical defenses alone no longer protect data integrity

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CAIP Exam Live Prep Session 02-27-2026
2026-02-27 17:00 - 19:00 | Online
This LIVE session is a companion to the asynchronous CAIP Exam Prep Course. The live session will offer feedback to submitted practice case study proposals introduced in the online lessons and submitted beforehand to the lesson instructor. Submissions are reviewed and critiqued regarding strong aspects of the proposals and areas for improvement.
All CAIP candidates registered to write the CAIP Exam are invited to attend. If your invitation was misplaced, please contact info@caip-paim.ca before 5 pm ET on Feb 27.

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Register for the CAIP Exam to attend the introductory prep session.
Registration deadline for the:

April session is in February
October session is on August 18th.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam

Questions? Suggestions? Contact info@caip-paim.ca.

CAIP Canada Board Meeting
2026-03-05 12:00 - 13:00, 2026-04-02 12:00 - 13:00, 2026-05-07 12:00 - 13:00, 2026-06-04 12:00 - 13:00, 2026-07-02 12:00 - 13:00 | Online

Toastmasters
2026-03-06 12:00 - 13:00, 2026-03-19 12:00 - 13:00, 2026-04-10 12:00 - 13:00, 2026-04-23 12:00 - 13:00, 2026-05-08 12:00 - 13:00, 2026-05-21 12:00 - 13:00, 2026-06-05 12:00 - 13:00, 2026-06-18 12:00 - 13:00 and 2 more dates | Online
CAIP Canada Toastmasters Club
What is the CAIP Canada Toastmasters Club?
CAIPs can participate in the CAIP Canada Toastmasters Club (aka the Super CAIPs)! We meet virtually bi-weekly for an hour. Join colleagues in a fun, supportive environment where improved public speaking is a by-product.

Gain the public speaking skills you need to communicate with confidence and excellence!

Learn More & Register →

Questions? Please contact us at toastmasters@caip-paim.ca.

Moderator Essentials Waitlist
2026-03-17 - 2027-01-08 | CRC Research Toronto, 121 Bloor St E, Toronto, ON, M4W 3M5, Canada
Andrea:
The instructos did a great job of packing the essentials of moderating into a two-day course. It gave me some fundamentals as well as validated how I currently moderated and approached my qual work. There was opportunity to dig deeger beyond the basics and I enjoyed having a critique of my current style.

Serena:
Very helpful! The instructors are very encouraging and great at offering actionable constructive feedback. I really enjoyed the opportunity to practice moderating with a live group and put what we’ve learned into action.

Mike:
I really enjoyed the course. It was very informative and full of great tips, do’s & don’t. I think the real-world experience followed by a constructivve debrief made a great deal of difference in easily growing from here.

If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person qualitative focus groups and interviews this course is for you!
The course:

Is hands-on – delivered in-person over 2 days.
Offers generous opportunities to practice moderating skills – you will moderate a real focus group!
Will prepare you in both theoretical and real-life contexts.

What you will take away:

A skillset for powerful questioning and effective listening.
Learn how to ask the right questions, get the tools to confidently run in-group exercises, and understand how to manage basic group dynamics.
Valuable skills that are transferrable to user experience (UX) research.
You will design a discussion guide for and moderate a focus group with real participants, putting what you have learned into practice.

Come prepared to engage, have fun and learn all about the essentials of in-person moderation!

Objectives

We will primarily focus our learning and practice on:

Setting yourself up for success before fieldwork
Understanding the elements of good Discussion Guide design
How to introduce a group and build rapport
Asking effective questions and probes
Maintaining the flow of the discussion and keeping it on track
Managing group dynamics, including challenging respondents
Tips for specialized questioning techniques and exercises to elicit deeper responses

Learning Outcomes

At the conclusion of this Moderating Essentials Course, participants will have:

A new skillset that will enable them to understand how, and when, to ask effective questions and probes
A good understanding of some specialized tools and exercises that can enhance in-person qualitative discussions
An understanding of group dynamics and some techniques to overcome typical challenges of in person qualitative discussions

Who is this course intended for?

This course would be well-suited for those with education in market research or at least 1 year experience working in the market research field who are also aspiring moderators (or relatively new moderators) looking to acquire a skillset for moderating in person focus groups qualitative discussions. Participants will ideally have at least observed focus groups in the past.

Instructors

Deborah Klotz, CAIP has over 15 years experience as an accomplished qualitative research consultant. Her curiosity drives her to explore people’s motivations and behaviours, to understand client businesses and to dig for deep insights.

Prior to joining the CAIP instructor team, she taught moderating skills through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for learning. Deborah is also a frequent guest lecturer for the Humber RAP Program.
Deborah has won multiple awards for her work including the MRIA’s 2015 Research and Excellence Award and the 2016 Emerging Leader Award

Deborah has experience managing a qualitative practice for two full-service research firms and working with a broad range of clients in industries including (but not limited to) Travel & Tourism, Fast-moving Consumer Goods, Financial Services, Professional Services, Technology, Education, Media and Crown Corporations/Government Agencies.

Bronwen Ward believes every person has a unique and interesting story to tell. She values human perspectives and is always seeking to understand underlying motivations that drive human decision making and behaviour. She is an expert at forging connections, allowing people to feel comfortable and relaxed while facilitating deep meaningful discussions.

Bronwen’s wealth of experience in qualitative research crosses many industries and categories. Her skillset provides unparalleled value with both excellence in the details and a keen understanding of the strategy.
Bronwen has taught the Qualitative Research Course for the Georgian College RAP Program and has been a frequent guest lecturer.

Deborah and Bronwen are both passionate about sharing their learning and expertise with others. They both currently work at Upwords, a boutique, qual-focused research consultancy, where they help brands make human connections.

Important Details
Delivery: In-person across 2 full day sessions (please arrive by 8:45am on each day).Size of class: Maximum 8 participants

Rates:
$2800 plus HST for CAIPs and CRIC corporate members$3000 plus HST for non-members

REGISTRATION IS NOW CLOSED FOR THE SPRING SESSION.
Join the waitlist below to gain priority access for the next session. *Please note that joining the waiting list does not obligate you to register for the upcoming session.

Moderator Essentials Waitlist 2026
Please contact grace.woo@caip-paim.ca for any questions regarding the course.
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We’d love to hear from you. Please contact us at info@caip-paim.ca with any comments or questions.

St. Patrick's Day
2026-03-17 | Nova Scotia

CAIP Exam Live Prep Session 03-17-2026
2026-03-17 17:00 - 19:00 | Online
This LIVE session is a companion to the asynchronous CAIP Exam Prep Course. The live session will offer feedback to submitted practice case study proposals introduced in the online lessons and submitted beforehand to the lesson instructor. Submissions are reviewed and critiqued regarding strong aspects of the proposals and areas for improvement.
All CAIP candidates registered to write the CAIP Exam are invited to attend. If your invitation was misplaced, please contact info@caip-paim.ca before 5 pm ET on March 17.

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October. Register for the CAIP Exam to attend the introductory prep session.
Registration deadline for the:

April session is in February
October session is on August 18th.

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam

Questions? Suggestions? Contact info@caip-paim.ca.

Discussion Club
2026-03-27 12:00 - 13:00 | Online
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!
When is it?
Friday, March 27th, 2026.
Where is it?
The Discussion will take place online via Teams to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Prepare for this month’s discussion with the following articles:
Qualitative researchers’ AI rejection is based on identity, not reason
AI won’t replace qualitative researchers – it might help them

Login to sign up for the Discussion ClubOnce you’re logged in, click on the registration button below.

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Good Friday
2026-04-03 | Nova Scotia

Easter Monday
2026-04-06 | Nova Scotia

CAIP Spring Exam 2026
2026-04-13 | CAIP Exam, Online / In-Person
The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually, in April and October.
Registration deadline for the:

April session is in February
October session is in August

Click on any of the links below to continue:

Why Become a CAIP?
Education Requirements
Experience Requirements

Register for the CAIP Exam
Questions? Suggestions? Contact info@caip-paim.ca.

Experienced Practitioner Pathway Deadline
2026-04-24 - 2026-04-28 | Online
Unlock Your Potential:
Experienced Practitioner Pathway for Certification Spring Deadline – April 24th, 2026

CAIP Canada, the association of Canada’s Certified Analytics and Insights Professionals, is pleased to announce the launch of the Experienced Practitioner Pathway, designed for seasoned professionals in the research, analytics, and insights sectors. This pathway acknowledges the capability of industry leaders to apply for their CAIP accreditation without the need to take the standard exam.

Apply for the Experienced Practitioner Pathway

What is required?
Candidates will have at least twenty years of relevant experience and demonstrate their leadership in the research, analytics, and insights industry.
They will:

Successfully complete the online CAIP Canada Ethics and Standards course;
Agree to adhere to CAIP Canada Standards;
Submit a detailed CV showcasing CAIP Canada’s enabling and technical competencies; (Enabling Competencies, Technical Competencies, “Professional and Ethical Practice” competencies)
Provide a written submission reflecting on their mastery of competencies and their insights into challenges and opportunities facing the industry; and
Include two Canadian references, with at least one holding the CAIP certification.

Application process

CAIP Canada will invite online submissions twice per year, in June and December.
An evaluation committee will help ensure a thorough and fair review process.
The application fee is $850, which includes a non-refundable processing fee of $500. The annual membership fee of $350 is refundable if the application is unsuccessful.

Apply for the Experienced Practitioner Pathway

Contact:
John Tabone, Executive Director, CAIP Canada, john.tabone@canadianresearchinsightscouncil.ca

Discussion Club 04-24-2026
2026-04-24 12:00 - 13:00 | Nova Scotia
Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.
At the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research.
Don’t worry, there won’t be a test!
This is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!
When is it?
Friday, April 24th, 2026.
Where is it?
The Discussion will take place online via Teams to connect you with CAIPs from across the country.
Why Join?
This is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry.

Prepare for this month’s discussion with the following articles:
Entry-level careers in research aren’t dead, they’re differentClimbing the ladder: How insights teams build trust and scale agentic AI

Login to sign up for the Discussion ClubOnce you’re logged in, click on the registration button below.

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Building Influence: A discussion of what it takes to be "in the room"
2026-05-13 12:00 - 13:00 | Online
As we build our careers in insights and analytics, how do we become personally influential? What does influence look like and how do we earn it? How do we ensure we have a real role to play among strategic decision makers; being “in the room”, or ‘at the table’?
Join host Jordan Levitin for this one-hour CAIP webinar as we discuss how to build build trust and acquire influence with Isabelle Landreville, owner of Sylvestre & Co. and host of the Insightful Inspiration podcast. Isabelle is an Insight250 winner, a Top 50 Female Leaders of Montreal and an insight seeker and strategist for over 25 years.

Date: Wednesday May 13th, 12:00 noon to 1pm ET
Registration: Free for CAIPs and employees of CRIC member companies
Others: $75

Register

Depth in the Age of Instant Conference 2026
2026-06-15 - 2026-06-17 | The Carlu, 444 Yonge St., Toronto, Ontario, M5G 2B3, Canada
Take me to the 2026 CRIC National Conference – Depth in the Age of Instant conference page.

Join us where Canada’s market research community will gather to explore rapid transformation across industries, technology, and public opinion—while staying connected to the human insights that drive decisions and innovation.

Pre-Conference Workshop - Intro to Market Research Semiotics: Going Deep Into Qual
2026-06-15 08:30 - 12:15 | The Carlu, 444 Yonge St., Toronto, Ontario, M5G 2B3, Canada
Pre-Conference Workshop

Intro to Market Research Semiotics: Going Deep Into Qual
This half-day workshop will teach you the fundamentals of semiotic analysis, a specialized qual methodology designed to give you deep, bathymetric layers of insight beyond consumer-facing approaches. If you’ve ever struggled to work with shallow, monosyllabic respondent answers (or shrugs!), semiotics will open up avenues of meaning for you and your project – it taps into the shared cultural foundations of communication and meaning, and can inform research in any industry or category. The workshop starts with some theory, so you’ll understand what you’re doing, but then moves quickly onto guided, hands-on practice conducting your own semiotic analyses across a range of media and texts: words and written language, print advertising, TV advertising, packaging, and music – enabling you to look at virtually all aspects of market research through a new lens, in a new light.

Why Attend
Attending this workshop will equip you with the tools to move beyond surface-level responses and access the deeper meanings embedded in cultural context. Whether you are seeking to enhance your qualitative research skills, bring innovative approaches to your team, or simply wish to better understand the implicit codes that drive consumer behavior, this session provides practical strategies, hands-on experience, and a new lens through which to interpret market realities. It’s an opportunity to build expertise in a method that brings clarity and richness to both client projects and your own professional development.

Who Should Attend:

Market researchers seeking deeper qualitative insights
Brand strategists and communications professionals
Product managers and innovation teams
Anyone frustrated by surface-level responses in qualitative studies
Researchers or analysts interested in cultural context and meaning-making

Course Format:
The workshop is structured as a half-day session, beginning with a concise introduction to semiotic theory and its relevance in market research. The majority of the program is dedicated to interactive, hands-on exercises, allowing participants to practice semiotic analysis on a variety of media types, including written language, advertisements, packaging, and music. This experiential format ensures that attendees gain both a theoretical foundation and practical skills to apply immediately in their work.

Learning Outcomes:
Understand the principles and value of semiotic analysis in market researchGain practical experience conducting semiotic analysis across multiple media typesLearn to extract deeper layers of meaning from qualitative dataDevelop skills to interpret cultural codes in communication and brandingBe able to apply semiotic methods to enhance research projects in any sector

Instructor:
Dr. Charles Leech holds his PhD in Applied Semiotics and Media Studies and has worked tirelessly as an evangelist for market research semiotics his entire career, which is 25 years and counting. He has instructed market research clients and practitioners in semiotic analysis for the QRCA, PMRS, MRIA, ESOMAR, and other initialisms/acronyms he’s now forgotten. He’s currently a Senior Vice President with Ipsos Canada.

Register

Early Bird Pricing Dec. 1st – May 15th 2026
May 16th – June 15th 2026

$350 Member (CAIP/CRIC)$400 Non-Member
$400 Member (CAIP/CRIC)$450 Non-Member

Pre-Conference Workshop - Harnessing AI with Confidence: Practical Skills for Research Professionals
2026-06-15 13:00 - 16:45 | The Carlu, 444 Yonge St., Toronto, Ontario, M5G 2B3, Canada
Pre-Conference Workshop

Harnessing AI with Confidence: Practical Skills for Research Professionals
In an era where trust in generative systems is challenged by uncertainty and noise, it’s more important than ever for research professionals to confidently harness the power of AI. This half-day workshop addresses the widespread skepticism around unreliable AI tools and gives you a practical, reliable approach to integrating advanced AI solutions into your work. You’ll gain skills to help you make the most of AI, enhance your productivity, and future-proof your expertise.

Why Attend
Artificial intelligence is transforming the research industry, presenting new opportunities as well as unprecedented challenges. Today, building trust in AI-driven insights while navigating a wave of generative technologies demands fresh skills, discernment, and an innovative mindset. This workshop is designed to empower you with the confidence and competencies needed to thrive in this dynamic landscape.

Who Should Attend:
This workshop is ideal for research professionals working on both the client and agency sides who are eager to deepen their understanding of AI. Whether you’re new to using AI in research or looking to strengthen your current practices, this session is designed for those who want to boost their confidence, maximize AI’s potential, and stay ahead in a competitive insights landscape.

Course Format:
The workshop is delivered in a dynamic, hands-on half-day session. You’ll explore approachable code development and practical demonstrations, ensuring that even those without advanced coding experience can participate fully. Activities are structured to foster individual skill-building, collaborative learning, and real-world application, so you leave with actionable strategies you can implement immediately. The workshop runs from 1:00 PM to 4:45 PM, with lunch provided starting at 12:15 PM and a 15-20 minute break included during the session.

Learning Outcomes:
Understand how to leverage hybrid AI solutions that blend the reliability of deterministic insights with the narrative strengths of GPTs.

Build and refine prompt engineering techniques that enhance the quality and effectiveness of your research.
Gain hands-on experience with approachable code development, making AI more accessible and useful in your daily workflow.
Develop practical strategies for increasing productivity and building trust in AI-powered research.

Don’t miss this opportunity to connect with forward-thinking peers and shape the future of market research. Register now and take the next step in harnessing AI with confidence!

Instructor:
Dr. Cody Dodd – A leader in research automation and creating accessible tools with immediate impact. Cody pioneers privacy- and ethics-focused AI solutions, including a thematic analysis platform used by governments, businesses, and universities around the world. Cody also creates practical training materials, work processes, and code-camps, with a unique focus on mindfully unlocking AI capabilities from simple tools. Cody’s academic research defined new ethnographic lenses for analyzing algorithmic risk.

Register

Early Bird Pricing Dec. 1st – May 15th 2026
May 16th – June 15th 2026

$350 Member (CAIP/CRIC)$400 Non-Member
$400 Member (CAIP/CRIC)$450 Non-Member
