BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CAIP Canada-PAIM Canada - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.caip-paim.ca X-WR-CALDESC:Events for CAIP Canada-PAIM Canada REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250704T120000 DTEND;TZID=America/Toronto:20250704T130000 DTSTAMP:20260429T210727 CREATED:20250513T180512Z LAST-MODIFIED:20250612T151343Z UID:10000300-1751630400-1751634000@www.caip-paim.ca SUMMARY:Discussion Club 07-04-2025 DESCRIPTION:Where CAIPs come together to discuss topical subjects of interest to the Analytics and Insights Industry.\nAt the end of the month CAIP Canada hosts a gathering of the CAIP Canada Discussion Club. Each month you’ll be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. \nDon’t worry\, there won’t be a test!  \nThis is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!  \nWhen is it?\nCAIP Discussion club\, usually on the 4th Friday of the month\, will be combined in June/July to be on Friday\, July 4. We’re Canadian and we’re celebrating by including Americans in our conversation on their birthday. Friday\, July 4th\, 2025.  \nWhere is it?\nThe Discussion will take place online via Teams to connect you with CAIPs from across the country. \nWhy Join?\nThis is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This Month’s Topic: \nData Quality\n\nUnlocking Data Quality with Bob Fawson\, Founder of Data Quality Co-op – Happy Market Research\nEight charged with survey fraud in US\nGDQ Transparency Checklist\n\nUpcoming Discussion Club Dates \nJuly 4th\, 2025 \nTentatively: 4th Friday of the month \nAugust 25September 26October 24 \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Login to sign up for the Discussion ClubOnce you’re logged in\, click on the registration button below. \n \n \n \n \n Username\n \n \n \n Password\n \n \n Forgot your password? \n \n Login URL:https://www.caip-paim.ca/event/discussion-club-06-27-2025/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/05/Discussion-Club-Flyer-2025-06-09T133405.839-e1749493988625.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250708T150000 DTEND;TZID=America/Toronto:20250708T180000 DTSTAMP:20260429T210727 CREATED:20250617T141331Z LAST-MODIFIED:20250620T175555Z UID:10000308-1751986800-1751997600@www.caip-paim.ca SUMMARY:ESOMAR Connect | Toronto 2025 DESCRIPTION:Join us in Toronto to learn and discuss today’s leading industry trends and topics\nWe’ll cover a wide range of topics\, from navigating economic uncertainty to maintaining data privacy and more. Following the panel discussion\, we’ll invite our guests to network and enjoy the venue. Light snacks and drinks will be provided. \nEach ESOMAR Connect event provides the space to exchange best practices\, strengthen networks\, and engage in thought-provoking discussions. It’s an opportunity to reconnect\, gain fresh perspectives\, and help shape the future of market research – one Connect at a time. \nThis ESOMAR Connect event is presented in partnership with the Canadian Research Insights Council (CRIC) and Certified Analytics and Insights Professionals of Canada (CAIP). It is an open and complimentary event\, dedicated to all market research and insights professionals. \nAgenda:\n15:00 – 15:30\nArrivals\, Networking: \n15:30 – 15:45\nWelcome address\, Sponsor introduction:\n15:45 – 16:30\nPanel discussion: speakers to be announced shortly\n16:30 – 17:45\nNetworking \n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register URL:https://www.caip-paim.ca/event/esomar-connect-toronto-2025/ LOCATION:CRAFT Brewery\, 1 Adelaide St E.\, Toronto\, Ontario\, M5C 2V9\, Canada ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/06/The-Value-of-Research-Consultation-in-Public-Engagement-10.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250709T110000 DTEND;TZID=America/Toronto:20250709T120000 DTSTAMP:20260429T210727 CREATED:20250610T143609Z LAST-MODIFIED:20250610T143613Z UID:10000307-1752058800-1752062400@www.caip-paim.ca SUMMARY:WIRe+ quantilope: "Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis" DESCRIPTION:Innovative metrics from the Ehrenberg-Bass Institute\, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates)\, are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation\, Madita Brandhorst\, Associate Director\, Tracking Solutions at quantilope\, explores how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Madita will review today’s rapidly changing media landscape and the challenges brands face in reaching audiences amidst fragmented media consumption. She will provide a deep dive into best practices for developing campaigns that increase mental availability across specific buying situations and explain how to build an ad tracker based on these new concepts and the valuable insights it can provide. \n‍Key takeaways:‍ \n\nUnderstand how mental availability and mental advantage analysis drive brand growth by connecting your brand to specific buying situations that matter most to today’s consumers.\nLearn what hurdles communication needs to overcome in order to be effective – and what these hurdles have to do with mental availability.\nDiscover how to create an ad tracker based on innovative metrics\, unlocking actionable insights to increase the impact of your campaigns.\n\n \n \n \n \n \n Madita Brandhorst\nAssociate Director\, Tracking Solutions\, quantilope\n \n\nMadita combines her background in psychology (M.Sc.) with more than a decade  of market research expertise to generate deep and strategic insights. She started her career at Ipsos\, running traditional brand and ad tracking studies for global brands across various industries including CPG\, fashion\, media and tech. At quantilope\, Madita spearheads the development\, implementation and continuous improvement of innovative tracking solutions\, fueled by her belief that tracking can be both fun and actionable. Her mission is to transform the way we do tracking by leveraging automation\, the latest scientific thinking and a dynamic mix of human and artificial intelligence. \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register URL:https://www.caip-paim.ca/event/wire-quantilope-elevated-ad-tracking-with-mental-availability-and-mental-advantage-analysis/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/06/683f33c4f40fb091edc168eb_2025-Q3-Quantilope-Webinar.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250731T130000 DTEND;TZID=America/Toronto:20250731T140000 DTSTAMP:20260429T210727 CREATED:20250521T140331Z LAST-MODIFIED:20250729T195350Z UID:10000302-1753966800-1753970400@www.caip-paim.ca SUMMARY:WIRe: "Net Worthy: Turning Connections into Career Capital" DESCRIPTION:Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective\, build key skills\, and position yourself as a strong candidate for advancement. Whether you’re actively applying or planning your path forward\, this session will help you confidently navigate the transition into management with clarity and purpose. \nBuilding community and connections has never been more important; the relationships we make and maintain have the power to shape our careers\, transform our personal and professional trajectories\, and bring us all closer together. This year’s WIRe Annual Webinar series\, sponsored by FUEL + The Focus Room\, focuses on the authentic connections who make us who we are. Register for one session and we’ll automatically register you for the whole series! \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFeaturing:\n\n\n\n\n\n\nJess Gaedeke\nCRO\, Dig Insights\n\nWith 20+ years of experience in the market research industry\, Jess Gaedeke has gained a deep expertise and intense passion for all things “growth.” This includes consulting with clients on how to grow their business through brand building and innovation; deploying commercial strategies to grow tech-enabled insights organizations; and developing some of the most successful talent in the industry. Jess joined Dig Insights as Chief Revenue Officer in 2023\, after leadership roles at GutCheck (acquired by Toluna)\, Affinnova (acquired by Nielsen IQ/BASES)\, Designalytics\, and InsightsNow. She currently oversees sales\, marketing\, and customer success at Dig\, a tech-enabled insights company that drives predictable brand & innovation success. \n  \n\n\n\n\n\n\n\n\nMelissa Sauter\nCEO\, Escalent\n\nMelissa Sauter is CEO of Escalent\, an award-winning data analytics and advisory firm specializing in industries facing disruption and business transformation. \nShe brings 25+ years of experience in market research and management consulting to the role and is committed to accelerating growth and value for customers\, employees and shareholders. Under her leadership\, Escalent has grown significantly\, organically and through strategic acquisitions with the most recent being C Space and Hall & Partners in 2023. The entire Escalent enterprise applies expertise and insight to solve complex challenges for its impressive roster of world-class clients. \nPrior to leading Escalent\, Melissa was president of Market Strategies International\, which merged with Morpace following the acquisition of both research firms by STG Partners in 2018.  Before joining Market Strategies\, Melissa led the Services and Emerging Industries division at J.D. Power and Associates. She was responsible for overseeing syndicated research\, proprietary tracking programs\, solutions consulting\, and performance improvement programs for a wide array of industry verticals. Melissa’s experience also includes business process reengineering and strategy consulting for Deloitte as well as sales and marketing roles for Freudenberg-NOK\, a tier-one automotive supplier. \nMelissa earned a master’s degree from the University of Michigan and a bachelor’s degree in business from Michigan State University. \n  \n\n\n\n\n\n\n\n\nAriel Madway\nDirector\, Brand Experience\, Cint\n\nAriel is a marketer passionate about inspiring people with impactful content and conversation\, and bringing people together to form meaningful connections through unique\, memorable experiences. \nAfter attending Brandeis University in Boston\, Ariel has built her career in marketing\, events\, and community engagement. She has experience in the non-profit sector\, startups\, lifestyle and networking organizations\, and – for the better part of the past decade – global b2b marketing within the Restech industry. \nAriel joined Cint in February 2023\, where she leads the brand experience team\, overseeing events\, PR\, social media\, and gifting. \nAriel is on the 2025 Advertising Week NY Advisory Board\, was named a ’25 & ’23 Greenbook Future List Finalist\, and served as the Boston WIRe Chapter Event Lead. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/wire-net-worthy-turning-connections-into-career-capital/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/05/6871902beea434f2ced7b067_2025-Webinar-Series-SM-AUG-p-800.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250731T170000 DTEND;TZID=America/Toronto:20250731T190000 DTSTAMP:20260429T210728 CREATED:20250728T190152Z LAST-MODIFIED:20250728T190348Z UID:10000314-1753981200-1753988400@www.caip-paim.ca SUMMARY:CAIP Exam Intro Prep Session DESCRIPTION:The primary pathway to earning the CAIP involves pursuing rigorous professional education\, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually\, in April and October. Register for the CAIP Exam to attend the introductory prep session. \nRegistration deadline for the: \n\nApril session is in February\nOctober session is on August 18th.\n\nClick on any of the links below to continue: \n\nWhy Become a CAIP?\nEducation Requirements\nExperience Requirements\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register for the CAIP Exam\n \n \n \n \n \n Questions? Suggestions? Contact info@caip-paim.ca. URL:https://www.caip-paim.ca/event/caip-exam-intro-prep-session/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/07/The-Value-of-Research-Consultation-in-Public-Engagement-20-e1753729155117.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT END:VCALENDAR