BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CAIP Canada-PAIM Canada - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.caip-paim.ca X-WR-CALDESC:Events for CAIP Canada-PAIM Canada REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Asia/Krasnoyarsk BEGIN:STANDARD TZOFFSETFROM:+0700 TZOFFSETTO:+0700 TZNAME:+07 DTSTART:20240101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250319T120000 DTEND;TZID=America/Toronto:20250319T130000 DTSTAMP:20260429T150837 CREATED:20250318T195609Z LAST-MODIFIED:20250318T200431Z UID:10000261-1742385600-1742389200@www.caip-paim.ca SUMMARY:Best Practices in Market Segmentation...And Pitfalls to Avoid DESCRIPTION:What’s it about?\nThis webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.  \nWhat’s in it for me?\nSegmentation may be the most challenging kind of study marketing researchers do. A cluster of common\, but sometimes difficult to spot\, problems make segmentation particularly challenging. We’ll discuss three of these problems and how to remedy them. \nLearning Outcome\nAttendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nFeaturing\n\n\n\n\n\n\n \nKeith Chrzan\nSVP Analytics\, Sawtooth Softward \n\n\nKeith Chrzan is SVP of Analytics at Sawtooth Software\, nearing the end of a 45-year as a marketing scientist. He has led marketing research and marketing science groups in research firms\, management consultancies\, and client organizations. Keith publishes and presents frequently on topics of segmentation and various types of choice modeling.\n \n Register URL:https://www.caip-paim.ca/event/best-practices-in-market-segmentation-and-pitfalls-to-avoid/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/03/f9ab7d4d-b9da-4c08-82c9-ea39db64e4ea.ma0583_march_webinar_banner_twitter.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250310T120000 DTEND;TZID=America/Toronto:20250310T160000 DTSTAMP:20260429T150837 CREATED:20250305T193558Z LAST-MODIFIED:20250307T164902Z UID:10000259-1741608000-1741622400@www.caip-paim.ca SUMMARY:Virtual Career Fair 2025 DESCRIPTION:Participating Organizations include: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n  Are you an employer who wants to participate? Learn More → \nAre you a marketing research\, analytics and insights professional looking for new opportunity?  \nLearn More → \n \n \n \n \n \n How to Participate: \n\nAre you a marketing research\, analytics and insights professional? Are you looking to learn more about the major industry players and what role you can play? Please fill in the form below including a copy of your resume for career opportunities. There is no charge for CRIC\, CAIP\, ESOMAR and MRII | University of Georgia students or members to register as a candidate looking for employment opportunity. Students and alumni of participating CRIC Academic Members\, please use your school email to register. Other members will be checked against current directories. \nTo maximize on benefits\, participants should be prepared to attend the entirety of the event which starts at 12 pm ET and will last for a maximum of 4 hours. \n“We believe that connecting the new workforce with CRIC member agencies is crucial for the growth and development of our industry\,” said Sam Pisani\, Managing Partner\, the Logit Group and Chair of the CRIC Students and Young Professionals Engagement Committee. “Through this Career Fair\, we aim to create a platform where current and future industry leaders can come together\, fostering meaningful connections and facilitating the recruitment of top talent.” \nCRIC Academic Member Institution participants exempt from payment include: \nAlgonquin CollegeCarleton UniversityGeorge Brown CollegeGeorgian CollegeHumber CollegeUniversity of Alberta \n \n \n \n \n \n Agenda: \n\n\n\n12pm ET – Welcome and Presentations\n\n\n\nWelcome and Why this Fair and How to Maximize your Outcomes \nCareer Panel – Representatives from each of our employers will briefly speak about what it’s like to work at the diverse organizations they represent. They will also briefly talk about their journey into marketing research insights and analytics\, and the different pathways on how they got there. \n\n\n\n1 pm ET – Breakout to meet employers in their Zoom breakout booths\n\n\n3:30 pm ET – (approximate) Concluding remarks\n\n\n\n  \nOur panelists bring a diverse range of perspectives from various stages in their professional journeys. From graduates of research programs to seasoned experts\, each individual offers valuable insights based on their firsthand experiences. Together\, they provide a great understanding of the qualities and skills required to excel as a respected leader in the dynamic field of marketing research insights and analytics. \n \n \n \n \n \n Panelists\n \n\n\n\n\n\n\nLaura FranklinAssociate VP\, Project ManagementLogit Group\n\n\n\nLaura is the Associate VP of Project Management at the Logit Group\, overseeing the daily operations of project coordinators and junior project managers. She is responsible for managing staffing\, execution\, quality\, and timelines to ensure seamless project delivery and high-performance standards within the department. \n______________________________________________________________________________ \nDenver Redman\, CAIPDirector\, Product Management Environics Analytics \n\n\n\n\nDenver has been a dedicated professional at EA for over 15 years. He began his career as an insights analyst\, leveraging his expertise in political science and psychology to analyze human behaviour. Subsequently\, he transitioned to the Client Services department\, where he assisted EA’s clients in maximizing the value of their data. Currently\, he serves as a director in the Data Product Management department\, overseeing various data products and collaborating with data vendors\, suppliers\, and partners. Denver holds a degree in political science and psychology from the University of Toronto\, has completed the Research Analyst Post-graduate Program at Georgian College\, and is a member of the Certified Analytics and Insights Professionals of Canada (CAIP). \n_______________________________________________________________________ \n\n\n\nShan  YangLead Market Research/Public Opinion ResearchCity of Edmonton\n\n\n\nSeasoned market research professional with 20+ years of solid experience in the industry. Extensive experience in a wide range of qualitative and quantitative research methodologies. Projects managed include program/campaign effectiveness evaluation\, segmentation and positioning\, concept/product test\, pre- and post- advertising test\, Usage &Attitude\, decision making process mapping\, stakeholder satisfaction\, brand equity and performance measurement\, and etc. \n_________________________________________________________________________ \n\n\n\nBrad GriffinPresidentIpsos Public Affairs\, Corporate Reputation and IUU (Qualitative) \n\n\n\nLeveraging over 25 years of market research experience\, Brad leads three of Ipsos’ areas of specialization – Public Affairs\, Corporate Reputation and IUU (Qualitative research). \nBrad has a particular interest in branding\, reputation\, social marketing\, communications and issues management. \nBrad has completed the qualitative moderating course at RIVA and holds a degree in Sociology from Queen’s University in Kingston\, Ontario. \n_________________________________________________________________________ \n\n\n\nErnesto MartinezResearch DirectorHotspex\n\n\n\nWith nearly fifteen years of dedicated experience in insights roles\, Ernesto comes to this venture in Canada with demonstrated expertise in facilitating brand growth for clients across a wide geographic spectrum\, spanning from Mexico to Chile\, and Singapore. His international exposure encompasses the Latin America and Asia Pacific regions\, affording him a valuable global perspective on brand development and communications. Throughout his career\, he has worked closely with industry leaders in diverse sectors\, including FMCG\, retail\, fintech\, technology\, telecommunications\, and gaming. \n__________________________________________________________________________ \n\n\n\n\nPaul NnanwobuPresidentRandom Dynamic Research (Canada) Inc. \n  \n \n\n\n\n\n \nPaul is the founder and President of Random Dynamic Research (Canada) Inc.- a subsidiary of Random Dynamic Resources Ltd- frontline social\, market and opinion research company with headquarters in Lagos Nigeria and offices in Canada\, US\, South Africa and Kenya. The organization provides field research services across 35 African countries\, Canada and the US. With over 25yrs in the research industry\, Paul has enjoyed participating in high profile international and local research projects around the globe. Paul is member of WAPOR\, AAPOR\, ESOMAR and Insight Association\, and currently the secretary-Treasurer of WAPOR-Sub Saharan Africa chapter as well as the former Secretary General of the Nigeria Market Research Association. Paul is the publisher of Research Intelligence magazine. He holds an MBA in International Business\, PGD in Journalism\, and currently a PhD candidate at University of Cumbria\, Lancaster\, England. \n \n \n \n \n \n Representatives\n \n\n\n\n\n\n\nFabliha PrimaTeam Lead\, Project ManagementLogit Group\n\n\n\n \n  \n\n\n\nTina SharmaHuman Resources ManagerLogit Group\n\n\n\n \n \n_____________________________________________________________________________ \nMaria Ines Grandez MarinoDirector\, Insights Environics Analytics \n\n\n\n\n \n  \n\n\n\nSusan Oliver Senior Vice President\, Human ResourcesEnvironics Analytics\n\n\n\n \n  \n\n\n\nBrigitte VitaliSenior Director\, InsightsEnvironics Analytics\n\n\n\n \n  \n__________________________________________________________ \n\n\n\nPallavi GoelSenior Research AdvisorCity of Edmonton\n\n\n\nPallavi is a Senior Research Advisor with the municipal government\, recognized for her ethical and data-driven approach to decision-making. With a Master’s degree in Social Psychology from Harvard University and over a decade of experience in market research\, she is committed to ensuring inclusivity and diversity in research practices to enhance public initiatives and promote equity in government strategies. Her day-to-day work involves bridging decision-makers with community voices to ensure public opinion shapes policies on critical issues like urban mobility and safety. As an advocate for continuous professional development\, she consistently mentors emerging talent\, promoting high standards of excellence in the field. \n\n\n\nGreg TurnerSenior Research AdvisorCity of Edmonton\n\n\n\n \n  \n_________________________________________________________ \n\n\n\nAisling MurphySenior Vice PresidentIpsos UU (Qualitative)\n\n\n\nAisling is a trailblazing qualitative research expert with over 20 years of experience\, leading IUU Canada’s team in delivering custom studies that produce profound insights. \nBlending traditional approaches with cutting-edge innovations\, Aisling pushes research boundaries to uncover deeper consumer truths. Her expertise spans lottery and gaming\, travel & tourism\, financial services\, apparel\, and consumer packaged goods (CPG). \n\n\n\nHarsh UpadhyayAccount Manager\, Market Strategy and UnderstandingIpsos North America\n\n\n\n \n  \n  \n  \n  \n\n\n\nArmana Ansari Senior RecruiterIpsos North America\n\n\n\n \n  \n_________________________________________________________________________ \n\n\n\nMatthew HansenResearch ManagerHotspex\n\n\n\nA Research Manager at Hotspex leads market research projects\, guiding clients through insights-driven decision-making. They analyze data and translate findings into strategic recommendations. They manage project timelines\, collaborate with internal teams\, and ensure high-quality deliverables that align with client objectives.  Additionally\, they mentor junior researchers and contribute to business growth by identifying opportunities for innovation. \n\n\n\nMorgan BrownSenior Research AssociateHotspex\n\n\n\nA Senior Research Associate Hotspex is a key player in uncovering consumer insights. They design surveys\, analyze data\, and craft compelling stories that drive client decisions. Working closely with Research Managers\, they ensure projects run smoothly\, from execution to reporting. \n\n\n\nCaterine CamachoHR GeneralistHotspex\n\n\n\n \n \n Register URL:https://www.caip-paim.ca/event/virtual-career-fair-2025/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/03/CRIC-Career-Fair-2025-12-e1741203327296.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250129T120000 DTEND;TZID=America/Toronto:20250129T131000 DTSTAMP:20260429T150837 CREATED:20241209T170804Z LAST-MODIFIED:20241223T165750Z UID:10000154-1738152000-1738156200@www.caip-paim.ca SUMMARY:CRIC AI Showcase Webinar DESCRIPTION:Supercharge Surveys with inca\, Conversational AI Purpose-Built for Marketing Research\nPresenter: \n\n\n\nKathy Cheng\,Founder & CEO of Nexxt Intelligence | inca\n\n\n\n\n  \nImagine if you could massively increase the insight from open-ended questions easily. \nImagine if you could do this without having to change existing workflows or disrupt the methodology or continuity of trends. \nWith inca\, now you can. inca is the conversational AI purpose-built for marketing research. It supercharges surveys from data collection to data analysis through the combination of inca SmartProbe and inca AI Coding. inca integrates with any survey platform and with any analytics dashboard through APIs. It is easy to set up and inexpensive to run. \ninca works from design/preparation to data collection to analysis\, and always puts the researcher at the centre. \n\nIn design/preparation\, the researcher can “brief” inca SmartProbe with specific research objectives and priorities.\nIn data collection\, inca SmartProbe automatically sends intelligent probing questions specific to the answer given and research objectives\, seamlessly to the respondent. inca SmartProbe flags low-quality responses – The researcher can add the demerit score as a live quality check.\nIn analysis\, the researcher can “brief” inca to shape AI Coding. Then inca summarizes and codes OE responses. It can ​​create a code frame from scratch or follow an existing code frame. Researchers can easily modify and optimize AI-coded results.\n\nCurrently used by over 100 end clients and agencies around the world\, inca is the proud winner of the 2024 CRIC Innovation and Advancement in Marketing Insights and Analytics Award\, and has won a few other awards globally. \n \n \n \n \n \n Transforming Open Ended Responses into Actionable Insights with AI Powered Text Analysis\nPresenters: \n\n\n\nTovah Paglaro\,  Co-founder\, Fathom\nMichiah Prull\, Co-founder\, Fathom\n\n\n\n\n  \nAt Fathom\, we combine cutting-edge AI with human expertise to deliver unparalleled quality in text analytics. Our proprietary platform transforms open-ended survey data and customer feedback into actionable insights faster\, with unprecedented accuracy and nuance. Designed by researchers for researchers\, Fathom is trusted by leading market research agencies and brand-side customer insights teams\, to uncover what truly drives public opinion and customer behaviour. \nDuring the webinar\, Fathom co-founders Michiah Prull and Tovah Paglaro will present “Unlocking the Power of Open-Ended Feedback with AI-Powered Text Analytics.” This session will highlight how Fathom empowers insight professionals to: \n● Streamline Open-Ended Analysis with AI-Driven Thematic Coding: Quickly code open-ended feedback with unprecedented precision\, saving time and enabling more robust\, data-backed decisions.● Leverage Advance Analytics Like Stat Assist and Segmentation: Analyze coded data with statistical confidence\, and dynamic customer segments\, turning unstructured text data into strategic intelligence.● Enhance Insights with Human Oversight: Our human-in-the-loop model ensures unparalleled quality and accuracy\, delivering nuanced insights that fully automated solutions simply cannot match. \nFathom stands apart by offering a unique combination of advanced analytics features—such as customizable code frames\, real-time AI assistance\, and streamlined Summary Insights —backed by rigorous human review. This differentiation ensures that research professionals can confidently navigate complex open-ended datasets to identify critical insight\, with the highest standards of accuracy and rigour. \nThese capabilities are essential for market research agencies and customer insights teams aiming to deliver faster\, deeper\, and more actionable insights to their stakeholders. Whether it’s reducing time to insights by over 75% or uncovering emerging narratives in customer sentiment\, Fathom is reshaping how the industry approaches text analytics. \n \n \n \n \n \n Unlocking Customer Insights: AI-Powered Social Media Analysis for Enhanced CX Strategy\nPresenter: \n\n\n\nMariam Nabilsi Senior Vice President\n\n\n\n\n  \nCX Signals GenAI is an innovative solution designed for research and insights professionals seeking to leverage social media data for enhanced customer experience (CX) understanding.  It offers a powerful suite of tools that transform the often-overlooked wealth of unsolicited\, unfiltered customer sentiment available on social media into actionable insights. \nThis AI-powered platform offers five key features: Social Overviews\, providing a comprehensive summary of social feedback; Competitor Comparisons\, enabling businesses to benchmark their social media performance against rivals; CX Forces Insight\, analyzing how key CX drivers are reflected in social media; Topic Deep Dive\, allowing for detailed examination of specific themes and related posts; and GenAI Insight & Recommendations\, leveraging generative AI to produce SWOT analyses and suggest actionable strategies. \nCX Signals GenAI is particularly useful for augmenting existing research initiatives. It can enrich the findings of relationship or transactional surveys by providing real-world context and depth.  It allows businesses to gain a competitive edge by understanding what customers are saying about their competitors online.  Furthermore\, it helps bridge the gap between survey themes and social discussions\, providing a more holistic view of customer sentiment.  The platform’s ability to track evolving social drivers and sentiment trends also provides valuable input for future survey design. \nBuilt on the Synthesio platform\, CX Signals GenAI offers a market-leading approach to CX social analytics.  It structures its analysis around the “Forces of CX” – key emotional drivers such as Certainty\, Enjoyment\, Control\, Status\, Belonging\, and Fair Treatment – to understand how these forces manifest online.  By employing generative AI\, the platform creates emotional profiles for each force based on social data and generates targeted action plans for each specific driver\, providing truly actionable insights.  This allows businesses to move beyond simply observing social media trends to understanding the underlying emotional drivers and developing strategies to improve customer experience.  In a world increasingly driven by digital interactions\, CX Signals GenAI provides a crucial tool for research and insights professionals to tap into the voice of the customer and drive meaningful business impact. \n \n \n \n \n \n \n\n\n\n\n\n\n\n\n\n\n\n\n\nTransforming Research with Query AI: Effortless Insights from QualBoard Data in an Instant\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nPresenter: \n\n\n\nJustin PerkinsVP of Qualitative Products\n\n\n\n\n  \nQuery AI – You’ve talked to your participants\, now talk to your data. With the help of Query AI\, uncovering meaningful insights from QualBoard projects is as simple as typing in the questions you need to answer. \nYou ask\, and Query AI gives you an answer based on your real project data – whether that consists of uploaded participant videos\, hours of IDI or focus group recordings\, or hundreds of verbatims. No hallucinations\, just analysis so quick it feels like magic. Get meaningful insights faster at no extra charge. \nMulti-Video AI Summaries – Sifting through hours of video recordings to uncover the highlights is a long and often thankless task. That’s why QualBoard introduced Multi-Video AI Summaries. \nWith this tool\, you can let AI do the heavy lifting of summarizing as many of your QualMeeting recordings or participant-uploaded videos as you want while you focus on analysis and building the critical insights that really deliver value. \nAI Question Summary – Simplify your analysis of open-ends with a little help from AI. QualBoard now offers the option to use AI to summarize all responses on a text question\, with no minimum required. The summary can be regenerated as new responses come in\, and older versions remain available to view. \n \n Register URL:https://www.caip-paim.ca/event/cric-ai-showcase-webinar/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/11/Webinar-Ethical-AI-in-Market-Research-31.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Krasnoyarsk:20250115T150000 DTEND;TZID=Asia/Krasnoyarsk:20250115T170000 DTSTAMP:20260429T150837 CREATED:20241216T143812Z LAST-MODIFIED:20241216T151320Z UID:10000157-1736953200-1736960400@www.caip-paim.ca SUMMARY:ESOMAR Connect | Calgary 2025 DESCRIPTION:Join us for a thought-provoking (and tastefully fun!) event at Establishment Brewery\, where Jon Yuill\, Insights and Analytics Manager at ATCO (formerly at WestJet)\, will kick things off with a dynamic presentation on navigating today’s research and business planning challenges. From balancing the human touch with cutting-edge technology to understanding the role of emotions in decision-making\, Jon will share insights that can reshape how we think about brand perceptions\, customer experiences\, and product development. \nAfter Jon’s presentation\, he will join a lively panel discussion alongside experts from Cashew\, Stone Olafson\, and more\, moderated by Leger. Together\, we’ll dive into hot topics like AI’s role in the human experience\, the potential of synthetic data\, and the fascinating intersection of technology and humanity in research. \nEnjoy a drink (or two!) and light snacks as we mix insightful conversations with a relaxed\, collaborative vibe in one of Calgary’s favorite breweries.  \n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/esomar-connect-calgary-2025/ LOCATION:Establilshment Brewery\, 4407 1 Street SE Calgary\, Calgary\, Alberta\, T2G 2L2\, Canada ATTACH;FMTTYPE=image/jpeg:https://www.caip-paim.ca/wp-content/uploads/2024/12/ESOMAR-connect-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250115T120000 DTEND;TZID=America/Toronto:20250115T130000 DTSTAMP:20260429T150837 CREATED:20241203T153732Z LAST-MODIFIED:20250115T150910Z UID:10000129-1736942400-1736946000@www.caip-paim.ca SUMMARY:How Clients can Raise the Bar on Data Quality DESCRIPTION:Quality data is crucial for ensuring the insights that businesses and organizations depend on are reliable. As the threat to data quality continues to rise\, it is essential that clients\, agencies and sample providers are working together to ensure the highest quality data. In this interactive session\, Greg Matheson\, Margaret Brigley\, and Margaret Tso\, will review the ongoing and emerging risks to data quality. \nThey will also share key recommendations from the CRIC Clients’ Guide to Data Quality in Online Research. The guide was designed to increase clients’ understanding of the online research process from sample selection to fieldwork and to help clients make decisions that result in high quality data. The guide is CRIC’s first contribution to the Global Data Qualitative\, a global alliance to champion data quality in market research. \n \nPresented by:\n \n \n \n \n \n Margaret Brigley\nCEO\, Narrative Research \nMargaret is CEO & Partner of Narrative Research\, a national\, full-service marketing research firm headquartered in Halifax\, Nova Scotia. Margaret offers clients more than 30 years of communications\, marketing\, and research experience in the private\, non-profit\, and public sectors. Her research expertise includes both qualitative and quantitative methods. She is a professionally trained focus group moderator and has worked with a wide range of private and public sector organizations across Canada and internationally. \nMargaret is actively involved in the industry as Vice Chair of CRIC\, Chair of CRIC’s Standards Committee\, and Chair of CRIC’s communications committee. She is a member of ESOMAR\, and a Certified Analytics and Insight Professional (CAIP). \n \n \n \n \n \n Greg Matheson\nCo-CEO\, Quest Mindshare | CEO\, dtect\, Quest Mindshare | dtect \nAs Quest’s managing partner and over 25 years in the industry\, Greg co-founded Quest to deliver a viable\, trustworthy data collection and insights experience for brands and businesses alike. A passionate voice behind the need for the industry’s technological evolution\, Greg’s vision and relentless drive to build Quest into one of the premier providers of quantitative sampling\, online research and technology is only matched by the skill\, professionalism and dedication of the best team in the business.\n \n \n \n \n \n Margaret Tso\nSenior Manager\, Consumer Insights\, Cadillac Fairview \nMargaret is an experienced Consumer Insights Manager with a demonstrated history of working in the commercial real estate industry. She is skilled in Market Research\, Segmentation\, Consumer and Client Insight\, Online Community Panel\, Quantitative & Qualitative Research\, and Strategic Planning. \n \n Register URL:https://www.caip-paim.ca/event/a-clients-guide-to-data-quality/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/12/Webinar-Ethical-AI-in-Market-Research-55.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241113T120000 DTEND;TZID=America/Toronto:20241113T130000 DTSTAMP:20260429T150837 CREATED:20241017T140316Z LAST-MODIFIED:20241017T141818Z UID:10000121-1731499200-1731502800@www.caip-paim.ca SUMMARY:Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble DESCRIPTION:This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association.  \nDescription/Summary: \nMarketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead\, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space\, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.  \n\nYou will learn: \n\nWhy\, in this global economy\, there is a growing trend toward international cooperation to harmonize advertising standards \n\n\nWhat are the recent areas of focus for the agencies tasked with the promotion of consumer protection and\, in some cases\, the enforcement of civil antitrust law  \nWhat are some key elements that require careful consideration when designing ad claim substantiation research \n\n \n \n \n \n \n Speakers\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: Sue Collin\, Senior Vice President \n \n \n \n \n \n \n \n \n \n \n \n Speaker:Lisa Cooper\, Senior Vice President \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n\n\n\n\nWith more than 30 years of consumer insights experience each\, Lisa and Sue provide research consulting for CPG\, HBA\, Healthcare and Financial Services institutions. While Lisa and Sue’s work spans all facets of consumer research\, they both have particular expertise in the very specialized discipline of Ad Claim Substantiation\, where they aid clients in assessing the risks vs. rewards of making specific claims and guide them through the design and execution of fair and balanced consumer claim substantiation research  \n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/truth-in-advertising-research-and-knowledge-can-keep-you-out-of-trouble/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/MA0341-NovWebinar-Banner_Twitter-MA0341-ESOMAR-MRII-UGA.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20241112 DTEND;VALUE=DATE:20241113 DTSTAMP:20260429T150837 CREATED:20241016T150511Z LAST-MODIFIED:20241016T150951Z UID:10000120-1731369600-1731455999@www.caip-paim.ca SUMMARY:CRIC CEO Forum 2024 DESCRIPTION:Sponsored by:\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Overview\nExclusively for leaders of agencies\, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues including: \n\nIncreasing Cross-Team Collaboration and Enhancing Organizational Alignment\nTop Challenges and Opportunities facing the Insights Industry\nThe AI Imperative for Insights CEOs\nAddressing the Threat to Data Quality\nAdvocacy Priorities\n\nThe 3rd annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry. \nThe CRIC CEO Forum will take place from at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East\, Toronto\, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm \nWe’ve also made reservations for an informal dinner in particular for our out-of-town guests\, but all participants are encouraged and welcome.  The reservations are for 6:30pm the evening before the event on November 11th at the Dia Restaurant located in the Canopy by Hilton Yorkville Hotel. Those attending the dinner will order and pay directly at the restaurant. \nPlease RSVP on the form below if you’d like us to reserve a seat. \n \n \n \n \n \n Sponsor the CRIC CEO Forum\n Sponsor the CRIC CEO Forum The CRIC Leadership Forum offers your company the opportunity to showcase your brand to the industry’s top decision makers. Contact CRIC CEO at 647-740-9790 or at john.tabone@canadianresearchinsightscouncil.ca. \n \n \n \n \n \n CRIC CEO Forum Agenda\n CRIC CEO Forum Agenda \n8:00am – 8:30am – Networking Breakfast \n8:30am – 8:45am – Welcome \n9:00am – 10:15am  – Top Challenges and Opportunities facing the Insights Industry \n10:15 am – 10:30 am – Morning Break \nCEO Panel featuring: \nIn this session\, CRIC’s CEO will share highlights of the CRIC Size of the Industry survey and will then moderate of panel of leading CEOs featuring Cynthia Pachovski\, CEO Ipsos Canada\, Jean-Marc Léger\, CEO\, Léger and Margaret Brigley\, CEO Narrative Research on the top challenges and opportunities for the Insights Industry in Canada.  Following the panel\, CEOs in attendance will further discuss the challenges and opportunities and how we can work together to support the continued growth of the Canadian Insights Industry. \n10:30 am – 12:00 pm – Increasing Cross-Team Collaboration and Enhancing Organizational Alignment \nLed by Giselle Kovary\, Head of Learning & Development at Optimus SBR \nIn the age of agile methodologies and remote work\, mastering cross-team collaboration is pivotal in driving innovation and ensuring that all parts of a research agency\, regardless of its size\, are working towards the same objectives. Gone are the days when individuals could operate as isolated islands of productivity. The challenges and opportunities of the modern business world are far too complex for any single group or individual to shoulder alone. \nEffective cross-team collaboration dismantles barriers\, facilitating a fluid exchange of ideas and information among different departments and individuals. A more collaborative approach not only enhances problem-solving capabilities and creativity but also cultivates an environment of inclusivity and mutual respect. By harnessing diverse skills and viewpoints\, research agencies\, regardless of their size\, can swiftly respond to market shifts\, uncover opportunities\, and sustain a competitive edge. \nGiselle Kovary will lead off this workshop by highlighting the best practices for increasing cross-team collaboration.  She will then facilitate group discussions where participating CEOs will be able to share their ideas on how agencies in our industry can improve performance and optimize innovation through collaboration. \n  \n1pm- 2pm The AI Imperative for Insight CEOs \nArtificial Intelligence (AI) has the potential to be a catalyst for unprecedented innovation in our industry.  In fact\, a survey of Canadian Insights Executives conducted by Leger for the CRIC earlier this year found that AI Implementation was a top priority amidst revenue concerns\, cost management\, and economic uncertainty.  In this session\, CRIC’s CEO will share key insights from this survey.  Jason Zweig\, Manager Partner and Vice President\, Canadian Viewpoint and Chair of the CRIC AI Committee will then highlight some of the initiatives of the CRIC AI Committee.  CEOs in attendance will then engage in breakout sessions to discuss and share how our industry must responsibly embrace AI. \n2pm – 3pm Addressing the Threat to Data Quality \nThe threats to data quality are global in nature and the solutions require a global effort.  That is why the Canadian Research Insights Council is part of the Global Data Quality Initiative (GDQ)\, working with leading associations around the globe to champion global data quality.  In this session\, we will explore efforts from Canada and other GDQ to address the threat.  The session will end with a breakout session to identify additional opportunities for Canada to contribute to addressing the threats to data quality. \n3pm – 3:15pm Afternoon Networking Break \n3:15pm – 4:15pm Advocacy Priorities \nFacilitated by Greg Jodouin\, President PACE Public Affairs & Community Engagement and John Tabone\, CEO of CRIC. \nIn this session\, Greg Jodouin and John Tabone will provide a brief update on key Government Relation and advocacy topics including an update on the status of the proposed new federal privacy and AI legislation\, call blocking/labeling\, gig economy legislation and more.  CEOs will then be invited to discuss and share their ideas on additional advocacy priorities from CRIC. \n4:15pm – 4:30pm – Concluding comments\n \n Register URL:https://www.caip-paim.ca/event/cric-ceo-forum-2024-2/ LOCATION:Canoppy by Hilton Toronto\, 387 Bloor St E\,\, Toronto\, Ontario\, M4W 1H7\, Canada ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/CRIC_CEO-Forum_Invite_V2-02.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241028T120000 DTEND;TZID=America/Toronto:20241028T130000 DTSTAMP:20260429T150837 CREATED:20241016T144012Z LAST-MODIFIED:20241016T144016Z UID:10000119-1730116800-1730120400@www.caip-paim.ca SUMMARY:Ethical AI in Market Research: Balancing Innovation and Trust DESCRIPTION:As AI plays an increasing role in how our industry gathers\, analyzes and communicates insights\, it is more critical than ever that we consider the ethical implications of using AI. \nJoin members of the Canadian Research Insights Council’s AI Committee\, Margaret Chapman\, Paul Acerbi and Kathy Cheng\, as they review the Canadian Research Insights Council’s (CRIC) Guiding Principles for Artificial Intelligence Use in Market Research. The Guiding Principles provide a framework for the use of Artificial Intelligence (AI) and Generative Artificial Intelligence in market research. The aim is to ensure the strategic\, ethical and responsible use of AI tools. The principles cover transparency\, data security\, protecting participants from harm\, minimizing bias\, and ensuring oversight when using artificial intelligence in market research. \nIn addition\, the webinar will highlight ESOMAR’s 20 questions to help buyers of AI-based services for market research and insights.\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers\n \n \n \n \n \n \n\n\n\n\n\n\n\nSpeaker: Margaret Chapman\nCAIP\, COO and Partner\, Narritive Research \nMargaret is proud to have become an owner and partner of Narrative Research in 2019. Since 1999\, she has worked as a consultant\, specializing in group facilitation\, in-depth interviewing\, marketing\, and communications. She has wide-ranging cross-industry experience in both quantitative and qualitative research. As a seasoned moderator\, she has conducted hundreds of focus groups and interviews to evaluate concepts\, advertising and communications\, website usability and gather customer feedback. Margaret’s curiosity has taken her to many stops around the world\, but she has found a home in Halifax where she loves to volunteer to help make the city vibrant. She is currently the Vice Chair of the Board for Symphony Nova Scotia\, and co-chairs the AI Ethical Guidelines & Public Policy Advocacy Sub-Committee for CRIC. She is chair of the advisory board for Dalhousie University’s MBA program. She has previously chaired the board of directors for the Halifax Chamber of Commerce and Metroworks\, a skills development social enterprise. She has also volunteered for Hospice Halifax and 2b theatre. In 2021 and 2022 Margaret is proud to have chaired the Executive Cabinet of the QEII Foundation Ride for Cancer. Margaret holds an MA from the University of Southern California and a BA from Simon Fraser University. Her sidekick Betty can be found at Narrative Research on many Fridays. Margaret loves to play music with her string quartet\, GEMM\, the PEI Symphony and Nova Sinfonia. \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n\n\n\n\n\n\n\nSpeaker: Kathy Cheng\n CEO\, Nexxt Intelligence | inca \nKathy founded Nexxt Intelligence with 20+ years of global market research experience\, and a conviction that quantitative research could be improved by adding a qualitative dimension and using qualitative principles of building rapport\, engagement\, projection\, and probing to deliver deeper insight at scale. That’s the motivation behind inca\, Nexxt Intelligence’s Conversational AI for deeper insight faster. Previously Kathy worked at Environics\, Ipsos in Canada\, and Nielsen in Shanghai. \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n\n\n\n\n\n\n\nSpeaker: Paul Acerbi\n SVP\, Ipsos \nPaul is a seasoned professional with over 25 years of experience in the industry. As a trusted advisor\, he has worked with renowned global brands such as BRP\, Unilever\, The Home Depot\, Ferrero\, Diageo\, Sapporo\, and Nike. In 2020\, Paul joined the Ipsos Client Organization as a Client Officer\, where he excels in connecting the dots between diverse stakeholder groups within both client and Ipsos organizations. His expertise lies in providing context\, meaningful insights\, and facilitating actionable strategies to enhance the value delivered by Ipsos. \nIn addition to his role as a Client Officer\, Paul is Ipsos Canada’s AI Adoption Team Lead and a member of Ipsos’ Global AI Team and sits on Ipsos North American’s AI Steering Committee. He is passionate about the intersection of AI and market research and has led a session on AI’s impact on the research industry for the Canadian Research Insights Council’s (CRIC) CEO Forum. \nPaul is also actively involved with CRIC\, where he serves as a member of the CRIC AI Committee and Co-Chair of CRIC’s AI Ethics Subcommittee. In these roles\, he contributes to shaping the future of AI in the Canadian marketing research landscape while ensuring the ethical application of AI technologies. \n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/ethical-ai-in-market-research-balancing-innovation-and-trust/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/Webinar-Ethical-AI-in-Market-Research.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240927T120000 DTEND;TZID=America/Toronto:20240927T130000 DTSTAMP:20260429T150837 CREATED:20240904T203124Z LAST-MODIFIED:20240923T155910Z UID:10000107-1727438400-1727442000@www.caip-paim.ca SUMMARY:CAIP Canada Monthly Discussion Club DESCRIPTION:Want to engage with fellow CAIPs on today’s key industry topics?\nAt the end of the month CAIP Canada will hold an inaugural gathering of the CAIP Canada Discussion Club. Each month or so you will be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. \nDon’t worry\, there won’t be a test! ? \nThis is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!  \n\nWhen is it?\nOur first meeting is scheduled for Friday September 27th at noon EDT. We then plan to meet on the last Thursday or Friday of the month (based on the groups needs).  \n\nWhere is it?\nThe discussion will take place online via zoom to connect you with CAIPs from across the country. \nWhy Join?\nThis is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Login to sign up for the Discussion Club\n \n \n \n \n Username\n \n \n \n Password\n \n \n Forgot your password? \n \n Login\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This event is exclusively available for Certified Analytics & Insights Professionals (CAIPs) as part of your membership\, please login to register and start the discussion! URL:https://www.caip-paim.ca/event/caip-canada-monthly-discussion-club/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/09/White-Minimalist-Business-Company-Newsletter-27-e1725570303550.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240925T120000 DTEND;TZID=America/Toronto:20240925T130000 DTSTAMP:20260429T150837 CREATED:20240808T183156Z LAST-MODIFIED:20240916T162713Z UID:10000005-1727265600-1727269200@www.caip-paim.ca SUMMARY:Webinar: AI technology for Market Research: Capabilities\, Limitations\, Human Impacts\, Ethical Concerns and Implementation Strategies DESCRIPTION:What’s it about?\nThis webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n What’s in it for me?\nIn this webinar we will discuss: \n\nAI’s Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI\, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses.\nHuman-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations.\nOrganizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.\n Biases and Ethical Concerns: We will discuss the biases in AI systems\, stemming from training data and human inputs. We will discuss the importance to understand and address these biases to ensure fair and ethical AI usage.\nFuture of AI: We will also discuss the fact that AI technology is rapidly evolving\, and organizations must adapt quickly and why it is critical for companies to experiment with AI now.\n\nWho is this for?\nLearning outcomes \n\nYou will get some specific suggestions on ways you can approach experimentation starting today\, even if you haven’t yet tried as well as some more advanced strategies for experimentation if you are already an advanced user.\nYou will get specific approaches to think about bias detection and comparing that to your existing anti-bias processes.\n     Learn why you need to be experimenting with the use of AI in your business.\n      Learn what you can do right now to safely experiment with AI.\n      Learn to measure the positive impact of these experiments so you can scale.\n      Learn how this kind of experimentation doesn’t require massive investments and rather how we can learn from others mistakes in making massive investments too soon.\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers:\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \nRolfe Swinton\n \n\nVP Data & AI Innovation and Data Partnerships\, North America for NielsenIQ\n\n\n\n \n \n \n \n \n \n\nRolfe  is an entrepreneur\, business strategist and innovator. Previously he founded a number of pioneering companies in the insight and media industries including RealityMine\, Lumi Mobile and Match Girl Productions. He has raised over $50M in venture financing from top VCs. He has co-led a $1Bn PE-backed rollup in the media industry. Rolfe also serves as adjunct professor of entrepreneurship and innovation atINSEAD. Swintonhas a B.A. from Yale University\, an M.Phil fromCambridge\, and an MBA fromINSEAD. He is married and has three children. \n\n\n\n \n\n \n \n \n \n \n \n \n \n \n \n \n \n\n \nEd Keller\n \n\nModerator\nExecutive Director\, MRII\n\n\n\n \n \n \n \n \n Ed Keller is one of the foremost experts in word of mouth\, influencer marketing\, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies\, he has built and sold businesses\, launched data and insights platforms and products\, acquired and integrated businesses\, managed global teams\, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS\, data/analytics & MRX companies. \nEd has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book\, The Influentials\, has been called the “seminal moment in the development of word of mouth.” His second book\, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace\, was named the Best Book in Marketing by the American Marketing Association. \nEd is a leader and innovator in word of mouth measurement\, analytics\, and strategy as well as word of mouth marketing\, influencer marketing and the creator economy\, social media analytics\, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors. \nAfter selling the Keller Fay Group and remaining on as CEO of Engagement Labs\, Ed led the development of TotalSocial\, a patented platform that integrates measurement of both offline WOM and social media conversation about brands\, with analytics to link the results to business outcomes such as sales\, brand health\, and media amplification. URL:https://www.caip-paim.ca/event/webinar-ai-technology-for-market-research-capabilities-limitations-human-impacts-ethical-concerns-and-implementation-strategies/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/08/MA0037-september-webinar-banner_Instagram.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240924T120000 DTEND;TZID=America/Toronto:20240924T130000 DTSTAMP:20260429T150837 CREATED:20240830T185547Z LAST-MODIFIED:20240903T183534Z UID:10000105-1727179200-1727182800@www.caip-paim.ca SUMMARY:Webinar: Optimizing Generative AI Tools for Market Research DESCRIPTION:You can’t turn a corner without seeing or hearing something about AI these days; but most don’t really understand what it is\, how it works\, or most importantly – how to leverage it for professional outcomes. If that sounds like you\, don’t worry; you’re certainly not alone. This webinar is designed to equip Market Research Professionals with the knowledge to effectively leverage generative AI for richer insights and enhanced efficiency. The session will focus on making this technology accessible and practical\, with an emphasis on integrating AI tools seamlessly into professional insights workflows. \nWe will explore the foundational concepts of generative AI\, including key elements like “tokens” and critical parameters such as temperature\, frequency penalty\, and nucleus sampling that influence AI behavior and output. Additionally\, we’ll delve into model fine-tuning\, practical use cases\, and best practices with by hands-on examples that you can immediately apply to enhance your work. \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n\n\n\n\n\n\n\nKey Takeaways: \n\nAI Demystified: Understand how generative AI works in straightforward terms\, tailored for market research professionals (no technical AI knowledge required).\nParameter Exploration: Learn about AI model parameters and their practical impacts on AI behavior for professional and research outputs.\nActionable Best Practices and Tips: Discover tips and best practices for using AI tools to streamline your research processes and enhance outcomes.\nWorkflow Integration: Gain insights into professional workflow strategies that incorporate generative AI effectively and responsibly\, making it easier to apply these tools in your daily tasks.\n\nBy attending\, you will gain an intuitive understanding of AI’s capabilities and limitations\, alongside actionable strategies to immediately start using generative AI tools more effectively in your market research projects. This session is perfect for those new to AI and more seasoned users alike\, providing valuable insights that can enhance your approach to research. \n  \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n\n\n\n\n\n\n\nSpeaker: Brenden SommerhalderVice President\, MQO Research \nBrenden is an innovation-minded “people insights hunter” with over 15 years of leadership in research\, decision-making\, and marketing strategy development. He has worked with clients across public\, private\, and not-for-profit sectors in a variety of industries such as government\, utilities\, consumer packaged goods\, telecommunications\, hospitality\, retail\, pharmaceuticals\, and media. \nAs Vice President at MQO Research and Managing Director of MQO A.I. Hub\, in recent years Brenden has led the research and development of an internal suite of A.I.-powered tools and services\, and led the successful “go-to-market” of the firm’s client-facing SaaS platform: MQO A.I. Hub. MQO is also an Early Access Research & Development Partner with OpenAI\, enabling a deep understanding for the frontiers of this cutting-edge technology. \nBrenden has given talks about A.I. at the 2023 and 2024 conferences of the Canadian Research Insights Council (CRIC) and serves on CRIC’s A.I. Task Force. He regularly provides advice to organizational leaders on integrating A.I. in their workplaces for professional outcomes\, including helping to lead the development of internal policies for A.I. \nAs a “techie” and “tinkerer” at heart and a hardened “quant” at mind\, Brenden has always been quick to adapt and adopt the latest tools available to solve the task at hand while protecting the integrity of the work through careful planning and rigorous validation. \n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/optimizing-generative-ai-tools-for-market-research/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/08/Research-Proposal-Business-Presentation-in-Dark-Green-Orange-Geometric-Style-24-e1725388501468.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240908 DTEND;VALUE=DATE:20240911 DTSTAMP:20260429T150837 CREATED:20240823T170535Z LAST-MODIFIED:20240904T161817Z UID:10000101-1725753600-1726012799@www.caip-paim.ca SUMMARY:ESOMAR Congress - Exclusive North American Breakfast in partnership with CRIC DESCRIPTION: \n\n\n\n\nDefine the Future of Insights at Mind | Myth | Machine in Athens!\n\n\nJoin us for a transformative four-day event in Athens\, where ancient history meets modern innovation. Mind | Myth | Machine offers a unique platform to explore the convergence of human wisdom\, storytelling magic\, and cutting-edge technologies. \n​Dive into groundbreaking ideas and innovative approaches in the world of insights. Engage with industry professionals\, expand your network\, and sculpt the ever-evolving narrative of the industry. Equip yourself with the tools\, knowledge\, and contacts you need to shape your future. \n​Don’t miss this opportunity to be part of a pioneering community dedicated to inspiring and leading the global insights industry! \n\n\n\n \n Register\n \n \n \n \n \n (Breakfast is Free with Esomar Congress) \n \nComing to Athens for the ESOMAR Congress?\nAll Canadians are invited to join CRIC and ESOMAR-NA at the North American Breakfast! Seats are limited and available on a first-come\, first-served basis. Please RSVP today. \n*This is an exclusive event for Congress attendees from North America.\n  \n \n Learn More URL:https://www.caip-paim.ca/event/esomar-north-american-breakfast-in-partnership-with-cric/ LOCATION:Esomar Congress\, Syngrou Avenue 89-93\, Athens\, Attica\, 11745\, Greece CATEGORIES:Conference ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/08/Blue-Modern-Medical-Center-Flyer-70-e1725033062222.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240605 DTEND;VALUE=DATE:20240607 DTSTAMP:20260429T150837 CREATED:20240812T142138Z LAST-MODIFIED:20240812T143748Z UID:10000010-1717545600-1717718399@www.caip-paim.ca SUMMARY:H*Factor Conference 2024 DESCRIPTION: \nH*Factor 2024\nOn June 5-6\, 2024\, Canada’s only conference dedicated to market research\, analytics and insights took place. The H*Factor conference went Beyond Data and delved into the Human Edge in AI-Driven Research. With over 200 attendees\, this rare in-person opportunity allowed Insights and Analytics professionals to engage with fellow colleagues\, build new connections\, grow within their community while learning about emerging technologies and the future of AI in the market research and analytics community. \nSee some highlights from the event→ URL:https://www.caip-paim.ca/event/hfactor-conference-2024/ LOCATION:Conference\, Toronto\, Ontario\, Canada CATEGORIES:Conference ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT END:VCALENDAR