BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CAIP Canada-PAIM Canada - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:CAIP Canada-PAIM Canada X-ORIGINAL-URL:https://www.caip-paim.ca X-WR-CALDESC:Events for CAIP Canada-PAIM Canada REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:Asia/Krasnoyarsk BEGIN:STANDARD TZOFFSETFROM:+0700 TZOFFSETTO:+0700 TZNAME:+07 DTSTART:20240101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250708T150000 DTEND;TZID=America/Toronto:20250708T180000 DTSTAMP:20260429T135420 CREATED:20250617T141331Z LAST-MODIFIED:20250620T175555Z UID:10000308-1751986800-1751997600@www.caip-paim.ca SUMMARY:ESOMAR Connect | Toronto 2025 DESCRIPTION:Join us in Toronto to learn and discuss today’s leading industry trends and topics\nWe’ll cover a wide range of topics\, from navigating economic uncertainty to maintaining data privacy and more. Following the panel discussion\, we’ll invite our guests to network and enjoy the venue. Light snacks and drinks will be provided. \nEach ESOMAR Connect event provides the space to exchange best practices\, strengthen networks\, and engage in thought-provoking discussions. It’s an opportunity to reconnect\, gain fresh perspectives\, and help shape the future of market research – one Connect at a time. \nThis ESOMAR Connect event is presented in partnership with the Canadian Research Insights Council (CRIC) and Certified Analytics and Insights Professionals of Canada (CAIP). It is an open and complimentary event\, dedicated to all market research and insights professionals. \nAgenda:\n15:00 – 15:30\nArrivals\, Networking: \n15:30 – 15:45\nWelcome address\, Sponsor introduction:\n15:45 – 16:30\nPanel discussion: speakers to be announced shortly\n16:30 – 17:45\nNetworking \n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register URL:https://www.caip-paim.ca/event/esomar-connect-toronto-2025/ LOCATION:CRAFT Brewery\, 1 Adelaide St E.\, Toronto\, Ontario\, M5C 2V9\, Canada ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/06/The-Value-of-Research-Consultation-in-Public-Engagement-10.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250618T120000 DTEND;TZID=America/Toronto:20250618T130000 DTSTAMP:20260429T135420 CREATED:20250610T140511Z LAST-MODIFIED:20250610T140515Z UID:10000306-1750248000-1750251600@www.caip-paim.ca SUMMARY:What Does It All Mean? Storytelling for Insights Professionals DESCRIPTION:What’s it about?\nThis webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.  \nWhat’s in it for me?\n“What Does It All Mean” introduces attendees to the fundamentals of storytelling as they apply to market research. The talk focuses on the importance of having a Unifying Idea and a structure that supports that idea\, using real world-examples to illustrate these concepts. \nTakeaways:  \n\nAttendees will gain a better understanding of what a story is\, and what it is not.\nAttendees will be introduced to conceptual tools that will enable them to approach any storytelling assignment with confidence\n\n  \n\n\n\n\n\n \n Register \n \n \n \n \n \n \n\n\nSpeakers: \n\n\n\n\n\n\n \n\n\nDavid Intrator \nChief Meaning Officer\, RTi Research \n\n\n\n\n\nDavid Intrator comes from the world of advertising and communications\, with decades of experience crafting effective stories for brands the world over. He is a Harvard graduate currently living in New York\, and along with being a storytelling practitioner and educator\, is also an accomplished musician and composer. \n\n\n \n\n\n\n\n\n\n\n\nEd Keller – Moderator \nExecutive Director\, MRII \n\n\n\nEd Keller is one of the foremost experts in word of mouth\, influencer marketing\, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies\, he has built and sold businesses\, launched data and insights platforms and products\, acquired and integrated businesses\, managed global teams\, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS\, data/analytics & MRX companies. \nEd has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book\, The Influentials\, has been called the “seminal moment in the development of word of mouth.” His second book\, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace\, was named the Best Book in Marketing by the American Marketing Association. \nEd is a leader and innovator in word of mouth measurement\, analytics\, and strategy as well as word of mouth marketing\, influencer marketing and the creator economy\, social media analytics\, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors. \nAfter selling the Keller Fay Group and remaining on as CEO of Engagement Labs\, Ed led the development of TotalSocial\, a patented platform that integrates measurement of both offline WOM and social media conversation about brands\, with analytics to link the results to business outcomes such as sales\, brand health\, and media amplification. \n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/what-does-it-all-mean-storytelling-for-insights-professionals-2/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/06/8ad73b08-f085-4824-898a-129f7f50f417.ma0929-esomar-uga-mrii-_june_webinar_banner_twitter.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250416T120000 DTEND;TZID=America/Toronto:20250416T130000 DTSTAMP:20260429T135420 CREATED:20250415T153522Z LAST-MODIFIED:20250415T154243Z UID:10000295-1744804800-1744808400@www.caip-paim.ca SUMMARY:Are researchers consultants? Should they be? Can they be? How? DESCRIPTION:This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.  \nWhat’s it about?\nClear evidence is mounting that not only are managements and stakeholders looking for information from their Consumer Insights teams\, but they are looking for advice too. It is also very clear that being consultative leads to far greater association of consumer insights (CI) with positive business impact. If that is the case\, how do we become more consultative and make being a consultant part of our DNA? \nKey takeaway\n\n\n\nHard evidence of the need for consulting as a core trait of the researcher\nWhat it means to be a consultant and how you can apply the principles of consulting in your role\nThe impact of being consultative on the business\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register \n \n \n \n \n \n \n\n\nSpeakers: \n\n\n\n\n\n\nSimon Chadwick\n\nManaging Partner\, Cambiar Consulting \n\n\n\nSimon founded Cambiar over 20 years ago as a change management consulting firm specializing in the insights industry\, prior to which he was CEO of four Kantar companies and Global CEO of NOP World. He is very active in the worldwide research industry and was closely involved in the founding of both MRII and the Insights Association. \nToday he is also Editor-in-Chief of ESOMAR’s Research World. Simon is a Fellow of the Market Research Society\, a Laureate of the Insights Association and an ESOMAR Insight250 Legend. \n  \n\n\n\n\n\n\nKahren Kersten \nFounder of Experience Insights\, Specialist Consultant\, Cambiar Consulting \n\n\n\nSince Kahren’s career began in 2007 in London\, she has driven new thinking on the intersection of market research\, design and social sciences. In 2017\, Kahren joined Cambiar Consulting’s mission to elevate the impact of the insights profession. \nShe founded Experience Insights in 2020 and became the VP of Research on Research at the Insights Career Network in early 2024. Kahren has spoken at over 20 industry events and holds degrees from the University of Leeds and NCSU\, along with multiple behavior-change design awards. \n\n\n\n\n\n\nEd Keller – Moderator \nExecutive Director\, MRII \n\n\n\nEd Keller is one of the foremost experts in word of mouth\, influencer marketing\, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies\, he has built and sold businesses\, launched data and insights platforms and products\, acquired and integrated businesses\, managed global teams\, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS\, data/analytics & MRX companies. \nEd has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book\, The Influentials\, has been called the “seminal moment in the development of word of mouth.” His second book\, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace\, was named the Best Book in Marketing by the American Marketing Association. \nEd is a leader and innovator in word of mouth measurement\, analytics\, and strategy as well as word of mouth marketing\, influencer marketing and the creator economy\, social media analytics\, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors. \nAfter selling the Keller Fay Group and remaining on as CEO of Engagement Labs\, Ed led the development of TotalSocial\, a patented platform that integrates measurement of both offline WOM and social media conversation about brands\, with analytics to link the results to business outcomes such as sales\, brand health\, and media amplification. \n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/are-researchers-consultants-should-they-be-can-they-be-how/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/04/esomar-uga_mrii_webinar_x-april.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250319T120000 DTEND;TZID=America/Toronto:20250319T130000 DTSTAMP:20260429T135420 CREATED:20250318T195609Z LAST-MODIFIED:20250318T200431Z UID:10000261-1742385600-1742389200@www.caip-paim.ca SUMMARY:Best Practices in Market Segmentation...And Pitfalls to Avoid DESCRIPTION:What’s it about?\nThis webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.  \nWhat’s in it for me?\nSegmentation may be the most challenging kind of study marketing researchers do. A cluster of common\, but sometimes difficult to spot\, problems make segmentation particularly challenging. We’ll discuss three of these problems and how to remedy them. \nLearning Outcome\nAttendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nFeaturing\n\n\n\n\n\n\n \nKeith Chrzan\nSVP Analytics\, Sawtooth Softward \n\n\nKeith Chrzan is SVP of Analytics at Sawtooth Software\, nearing the end of a 45-year as a marketing scientist. He has led marketing research and marketing science groups in research firms\, management consultancies\, and client organizations. Keith publishes and presents frequently on topics of segmentation and various types of choice modeling.\n \n Register URL:https://www.caip-paim.ca/event/best-practices-in-market-segmentation-and-pitfalls-to-avoid/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/03/f9ab7d4d-b9da-4c08-82c9-ea39db64e4ea.ma0583_march_webinar_banner_twitter.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250212T120000 DTEND;TZID=America/Toronto:20250212T130000 DTSTAMP:20260429T135420 CREATED:20250116T213031Z LAST-MODIFIED:20250116T213035Z UID:10000162-1739361600-1739365200@www.caip-paim.ca SUMMARY:The Evolution of Marketing Mix Modeling: A Holistic Approach to Business Analytics DESCRIPTION:This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association.  \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.   \nIn this webinar we will discuss:   \nMarketing Mix Modeling (MMM) has transformed from a static\, backward-looking tool into a dynamic\, always-on system that leverages a unified framework to answer critical business questions. Modern MMM goes beyond marketing performance\, delivering a full commercial view by integrating key business drivers and enabling strategic decisions across the organization. Join Ipsos MMA SVP\, Brian Lange\, who shares the industry’s journey of reimagining measurement to unlock deeper insights and drive growth. \n  \nLearning outcomes   \n\nDiscover how modern MMM combines machine learning and business driver analysis to deliver a comprehensive commercial view. \n\n\nLearn how today’s MMM answers strategic questions across marketing\, sales\, and operations in a privacy-safe manner. \n\n\nGain insights on how a brand evolved their analytics approach enabled smarter\, faster decision-making and business-wide impact. \n\n  \nPresenter:\n\n\n\n\nBrian Lange\n\nSVP Analytic Consulting\, Ipsos MMA   \n\nBrian Lange is a Senior Vice President at IPSOS\, leading unified measurement programs with global clients across retail\, apparel\, footwear\, and many other entertainment verticals.   As a former client-side CMO with progressive leadership experiences at Johnson & Johnson\, GlaxoSmithKline\, Advance Auto Parts\, and the VF Corporation\, Brian brings a perspective unique to the industry\, with a particular focus on turning analysis and insights into action plans that resonate from the C-suite all the way to day-to-day tacticians.  \n  \n\n\n\n\n\n\n \n\nModerator – Ed Keller\, \n\nExecutive Director of MRII  \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/the-evolution-of-marketing-mix-modeling-a-holistic-approach-to-business-analytics/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/01/MA0628-February-Webinar-Banner_facebook-LinkedIn.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Krasnoyarsk:20250115T150000 DTEND;TZID=Asia/Krasnoyarsk:20250115T170000 DTSTAMP:20260429T135420 CREATED:20241216T143812Z LAST-MODIFIED:20241216T151320Z UID:10000157-1736953200-1736960400@www.caip-paim.ca SUMMARY:ESOMAR Connect | Calgary 2025 DESCRIPTION:Join us for a thought-provoking (and tastefully fun!) event at Establishment Brewery\, where Jon Yuill\, Insights and Analytics Manager at ATCO (formerly at WestJet)\, will kick things off with a dynamic presentation on navigating today’s research and business planning challenges. From balancing the human touch with cutting-edge technology to understanding the role of emotions in decision-making\, Jon will share insights that can reshape how we think about brand perceptions\, customer experiences\, and product development. \nAfter Jon’s presentation\, he will join a lively panel discussion alongside experts from Cashew\, Stone Olafson\, and more\, moderated by Leger. Together\, we’ll dive into hot topics like AI’s role in the human experience\, the potential of synthetic data\, and the fascinating intersection of technology and humanity in research. \nEnjoy a drink (or two!) and light snacks as we mix insightful conversations with a relaxed\, collaborative vibe in one of Calgary’s favorite breweries.  \n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/esomar-connect-calgary-2025/ LOCATION:Establilshment Brewery\, 4407 1 Street SE Calgary\, Calgary\, Alberta\, T2G 2L2\, Canada ATTACH;FMTTYPE=image/jpeg:https://www.caip-paim.ca/wp-content/uploads/2024/12/ESOMAR-connect-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241113T120000 DTEND;TZID=America/Toronto:20241113T130000 DTSTAMP:20260429T135420 CREATED:20241017T140316Z LAST-MODIFIED:20241017T141818Z UID:10000121-1731499200-1731502800@www.caip-paim.ca SUMMARY:Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble DESCRIPTION:This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association.  \nDescription/Summary: \nMarketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead\, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space\, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.  \n\nYou will learn: \n\nWhy\, in this global economy\, there is a growing trend toward international cooperation to harmonize advertising standards \n\n\nWhat are the recent areas of focus for the agencies tasked with the promotion of consumer protection and\, in some cases\, the enforcement of civil antitrust law  \nWhat are some key elements that require careful consideration when designing ad claim substantiation research \n\n \n \n \n \n \n Speakers\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speaker: Sue Collin\, Senior Vice President \n \n \n \n \n \n \n \n \n \n \n \n Speaker:Lisa Cooper\, Senior Vice President \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n\n\n\n\nWith more than 30 years of consumer insights experience each\, Lisa and Sue provide research consulting for CPG\, HBA\, Healthcare and Financial Services institutions. While Lisa and Sue’s work spans all facets of consumer research\, they both have particular expertise in the very specialized discipline of Ad Claim Substantiation\, where they aid clients in assessing the risks vs. rewards of making specific claims and guide them through the design and execution of fair and balanced consumer claim substantiation research  \n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/truth-in-advertising-research-and-knowledge-can-keep-you-out-of-trouble/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/MA0341-NovWebinar-Banner_Twitter-MA0341-ESOMAR-MRII-UGA.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240927T120000 DTEND;TZID=America/Toronto:20240927T130000 DTSTAMP:20260429T135420 CREATED:20240904T203124Z LAST-MODIFIED:20240923T155910Z UID:10000107-1727438400-1727442000@www.caip-paim.ca SUMMARY:CAIP Canada Monthly Discussion Club DESCRIPTION:Want to engage with fellow CAIPs on today’s key industry topics?\nAt the end of the month CAIP Canada will hold an inaugural gathering of the CAIP Canada Discussion Club. Each month or so you will be invited to read a published article of relevance to the analytics and insights sector. We will then gather as a community to discuss the research. \nDon’t worry\, there won’t be a test! ? \nThis is an opportunity to delve into subjects of interest and concern to us all in a relaxed and informal setting. We hope you are able to make this a regular meeting spot on an ongoing basis!  \n\nWhen is it?\nOur first meeting is scheduled for Friday September 27th at noon EDT. We then plan to meet on the last Thursday or Friday of the month (based on the groups needs).  \n\nWhere is it?\nThe discussion will take place online via zoom to connect you with CAIPs from across the country. \nWhy Join?\nThis is an opportunity to chat with fellow CAIPs from across the country and discuss topical issues relevant to the Analytics and Insights Industry. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Login to sign up for the Discussion Club\n \n \n \n \n Username\n \n \n \n Password\n \n \n Forgot your password? \n \n Login\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n This event is exclusively available for Certified Analytics & Insights Professionals (CAIPs) as part of your membership\, please login to register and start the discussion! URL:https://www.caip-paim.ca/event/caip-canada-monthly-discussion-club/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/09/White-Minimalist-Business-Company-Newsletter-27-e1725570303550.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240925T120000 DTEND;TZID=America/Toronto:20240925T130000 DTSTAMP:20260429T135420 CREATED:20240808T183156Z LAST-MODIFIED:20240916T162713Z UID:10000005-1727265600-1727269200@www.caip-paim.ca SUMMARY:Webinar: AI technology for Market Research: Capabilities\, Limitations\, Human Impacts\, Ethical Concerns and Implementation Strategies DESCRIPTION:What’s it about?\nThis webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n What’s in it for me?\nIn this webinar we will discuss: \n\nAI’s Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI\, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses.\nHuman-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations.\nOrganizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.\n Biases and Ethical Concerns: We will discuss the biases in AI systems\, stemming from training data and human inputs. We will discuss the importance to understand and address these biases to ensure fair and ethical AI usage.\nFuture of AI: We will also discuss the fact that AI technology is rapidly evolving\, and organizations must adapt quickly and why it is critical for companies to experiment with AI now.\n\nWho is this for?\nLearning outcomes \n\nYou will get some specific suggestions on ways you can approach experimentation starting today\, even if you haven’t yet tried as well as some more advanced strategies for experimentation if you are already an advanced user.\nYou will get specific approaches to think about bias detection and comparing that to your existing anti-bias processes.\n     Learn why you need to be experimenting with the use of AI in your business.\n      Learn what you can do right now to safely experiment with AI.\n      Learn to measure the positive impact of these experiments so you can scale.\n      Learn how this kind of experimentation doesn’t require massive investments and rather how we can learn from others mistakes in making massive investments too soon.\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers:\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n \nRolfe Swinton\n \n\nVP Data & AI Innovation and Data Partnerships\, North America for NielsenIQ\n\n\n\n \n \n \n \n \n \n\nRolfe  is an entrepreneur\, business strategist and innovator. Previously he founded a number of pioneering companies in the insight and media industries including RealityMine\, Lumi Mobile and Match Girl Productions. He has raised over $50M in venture financing from top VCs. He has co-led a $1Bn PE-backed rollup in the media industry. Rolfe also serves as adjunct professor of entrepreneurship and innovation atINSEAD. Swintonhas a B.A. from Yale University\, an M.Phil fromCambridge\, and an MBA fromINSEAD. He is married and has three children. \n\n\n\n \n\n \n \n \n \n \n \n \n \n \n \n \n \n\n \nEd Keller\n \n\nModerator\nExecutive Director\, MRII\n\n\n\n \n \n \n \n \n Ed Keller is one of the foremost experts in word of mouth\, influencer marketing\, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies\, he has built and sold businesses\, launched data and insights platforms and products\, acquired and integrated businesses\, managed global teams\, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS\, data/analytics & MRX companies. \nEd has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book\, The Influentials\, has been called the “seminal moment in the development of word of mouth.” His second book\, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace\, was named the Best Book in Marketing by the American Marketing Association. \nEd is a leader and innovator in word of mouth measurement\, analytics\, and strategy as well as word of mouth marketing\, influencer marketing and the creator economy\, social media analytics\, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors. \nAfter selling the Keller Fay Group and remaining on as CEO of Engagement Labs\, Ed led the development of TotalSocial\, a patented platform that integrates measurement of both offline WOM and social media conversation about brands\, with analytics to link the results to business outcomes such as sales\, brand health\, and media amplification. URL:https://www.caip-paim.ca/event/webinar-ai-technology-for-market-research-capabilities-limitations-human-impacts-ethical-concerns-and-implementation-strategies/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/08/MA0037-september-webinar-banner_Instagram.png ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240908 DTEND;VALUE=DATE:20240911 DTSTAMP:20260429T135420 CREATED:20240823T170535Z LAST-MODIFIED:20240904T161817Z UID:10000101-1725753600-1726012799@www.caip-paim.ca SUMMARY:ESOMAR Congress - Exclusive North American Breakfast in partnership with CRIC DESCRIPTION: \n\n\n\n\nDefine the Future of Insights at Mind | Myth | Machine in Athens!\n\n\nJoin us for a transformative four-day event in Athens\, where ancient history meets modern innovation. Mind | Myth | Machine offers a unique platform to explore the convergence of human wisdom\, storytelling magic\, and cutting-edge technologies. \n​Dive into groundbreaking ideas and innovative approaches in the world of insights. Engage with industry professionals\, expand your network\, and sculpt the ever-evolving narrative of the industry. Equip yourself with the tools\, knowledge\, and contacts you need to shape your future. \n​Don’t miss this opportunity to be part of a pioneering community dedicated to inspiring and leading the global insights industry! \n\n\n\n \n Register\n \n \n \n \n \n (Breakfast is Free with Esomar Congress) \n \nComing to Athens for the ESOMAR Congress?\nAll Canadians are invited to join CRIC and ESOMAR-NA at the North American Breakfast! Seats are limited and available on a first-come\, first-served basis. Please RSVP today. \n*This is an exclusive event for Congress attendees from North America.\n  \n \n Learn More URL:https://www.caip-paim.ca/event/esomar-north-american-breakfast-in-partnership-with-cric/ LOCATION:Esomar Congress\, Syngrou Avenue 89-93\, Athens\, Attica\, 11745\, Greece CATEGORIES:Conference ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/08/Blue-Modern-Medical-Center-Flyer-70-e1725033062222.png END:VEVENT END:VCALENDAR