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DTSTART;TZID=America/Toronto:20250916T120000
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DTSTAMP:20260429T134146
CREATED:20250730T165950Z
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UID:10000317-1758024000-1758027600@www.caip-paim.ca
SUMMARY:Beyond Scale: Authentic Human Understanding with AI
DESCRIPTION:As AI becomes embedded in the research workflow\, the role of insight professionals undergoes a seismic shift. This webinar explores how participative AI transforms qualitative research by enabling smarter design\, deepening and quantifying human understanding\, and co-created outputs that drive real business outcomes. You’ll learn how leading organizations are using AI not just to “scale qual\,” but to elevate its impact across the business. \nIn this presentation\, we will discuss: \nWhy “AI moderation” and “qual at scale” are outdated goals – and what truly matters for insight leaders today.How a cognitive AI collaborator can support end-to-end research: from designing smarter studies to surfacing holistic insights bridging what people say with how they behave through multi-modal AI. How compounding insights and AI-assisted co-creation accelerate decision-making and increase stakeholder relevance. All registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient. \nNiels Schillewaert\,PhD \nHead of Research and Methodologies\, Conveo.ai.  \nNiels combined entrepreneurship and commercial research with academic research throughout his career. He was a co-founder at Human8 (formerly InSites Consulting) and has a strong academic background as a Professor of Marketing at the Vlerick Business School. His research was published in leading scientific journals such as Journal of Marketing\, The International Journal of Research in Marketing\, Journal of Services Research\, Journal of the Academy of Marketing Science\, and others. Niels is a frequent speaker at international conferences and has guest lectured at several academic institutions e.g.\, Columbia\, NYU\, University of Georgia. He is the Former President of ESOMAR. \nModerator: Pamela Bracken\, Sr Development & Special Initiatives Manager\, University of Georgia \n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Register
URL:https://www.caip-paim.ca/event/beyond-scale-authentic-human-understanding-with-ai/
LOCATION:Online
CATEGORIES:Webinar
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DTSTART;TZID=America/Toronto:20250812T120000
DTEND;TZID=America/Toronto:20250812T130000
DTSTAMP:20260429T134146
CREATED:20250730T162007Z
LAST-MODIFIED:20250730T170251Z
UID:10000315-1755000000-1755003600@www.caip-paim.ca
SUMMARY:How Fraudsters Use AI to Exploit Your Surveys — and What You Can Do About It
DESCRIPTION:AI is rapidly reshaping the landscape of survey fraud — enabling scalable\, human-like deception that evades legacy defenses. In this webinar\, the dtect team will unpack how fraudsters are weaponizing technology and why most traditional security checks can’t keep up. \nTakeaways \n\nHow AI enables scalable\, human-like survey fraud\nWhy traditional fraud detection methods have already fallen behind\nWhat steps can you take to detect and prevent advanced types of fraud\n\nFeaturing: \nRiley Croft\,Vice President\, Partnerships\, dtect \nRiley brings over a decade of experience building SaaS partnerships\, with deep expertise in the ResTech ecosystem. His work spans strategic alliances\, platform integrations\, and growth-focused collaboration. \nAndrea Huang\,Senior Product Manager\, dtect \nAndrea has worked in research since 2011\, with a focus on developing innovative digital solutions across both qual and quant. Today\, she focuses on building dtect’s technology-first platform that prevents survey fraud. \nModerator: Ed Keller\, Executive Director of MRII \n			\n				\n				\n				\n				\n				\n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Register
URL:https://www.caip-paim.ca/event/how-fraudsters-use-ai-to-exploit-your-surveys-and-what-you-can-do-about-it/
LOCATION:Online
CATEGORIES:Webinar
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DTSTART;TZID=America/Toronto:20250319T120000
DTEND;TZID=America/Toronto:20250319T130000
DTSTAMP:20260429T134146
CREATED:20250318T195609Z
LAST-MODIFIED:20250318T200431Z
UID:10000261-1742385600-1742389200@www.caip-paim.ca
SUMMARY:Best Practices in Market Segmentation...And Pitfalls to Avoid
DESCRIPTION:What’s it about?\nThis webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient.  \nWhat’s in it for me?\nSegmentation may be the most challenging kind of study marketing researchers do. A cluster of common\, but sometimes difficult to spot\, problems make segmentation particularly challenging. We’ll discuss three of these problems and how to remedy them. \nLearning Outcome\nAttendees will benefit from understanding the most frequent pitfalls that ruin segmentation studies and with advice on how to avoid them. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nFeaturing\n\n\n\n\n\n\n \nKeith Chrzan\nSVP Analytics\, Sawtooth Softward \n\n\nKeith Chrzan is SVP of Analytics at Sawtooth Software\, nearing the end of a 45-year as a marketing scientist. He has led marketing research and marketing science groups in research firms\, management consultancies\, and client organizations. Keith publishes and presents frequently on topics of segmentation and various types of choice modeling.\n			\n				Register
URL:https://www.caip-paim.ca/event/best-practices-in-market-segmentation-and-pitfalls-to-avoid/
LOCATION:Online
CATEGORIES:Webinar
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DTSTART;TZID=America/Toronto:20241113T120000
DTEND;TZID=America/Toronto:20241113T130000
DTSTAMP:20260429T134146
CREATED:20241017T140316Z
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UID:10000121-1731499200-1731502800@www.caip-paim.ca
SUMMARY:Truth in Advertising: Research (and Knowledge) Can Keep You Out of Trouble
DESCRIPTION:This webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association.  \nDescription/Summary: \nMarketers around the world are accountable for the advertising claims they make about their products and services.  Regulations and laws dictate that claims must be truthful and not mislead\, even unintentionally.  Designing and conducting specialized consumer research is a critical step in assuring advertising claims can be substantiated in a way that meets these standards.  If you are working in this space\, it is imperative that you understand not only the nuanced regulations but also how to make your claims substantiation research more impervious to a challenge.  \n\nYou will learn: \n\nWhy\, in this global economy\, there is a growing trend toward international cooperation to harmonize advertising standards \n\n\nWhat are the recent areas of focus for the agencies tasked with the promotion of consumer protection and\, in some cases\, the enforcement of civil antitrust law  \nWhat are some key elements that require careful consideration when designing ad claim substantiation research \n\n			\n				\n				\n				\n				\n				Speakers\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Speaker: Sue Collin\, Senior Vice President \n			\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Speaker:Lisa Cooper\, Senior Vice President \n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n\n\n\n\n\n\n\nWith more than 30 years of consumer insights experience each\, Lisa and Sue provide research consulting for CPG\, HBA\, Healthcare and Financial Services institutions. While Lisa and Sue’s work spans all facets of consumer research\, they both have particular expertise in the very specialized discipline of Ad Claim Substantiation\, where they aid clients in assessing the risks vs. rewards of making specific claims and guide them through the design and execution of fair and balanced consumer claim substantiation research  \n\n\n\n\n\n\n\n\n			\n				Register
URL:https://www.caip-paim.ca/event/truth-in-advertising-research-and-knowledge-can-keep-you-out-of-trouble/
LOCATION:Online
CATEGORIES:Webinar
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