BEGIN:VCALENDAR VERSION:2.0 PRODID:-//CAIP Canada-PAIM Canada - ECPv6.15.15//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:CAIP Canada-PAIM Canada X-ORIGINAL-URL:https://www.caip-paim.ca X-WR-CALDESC:Events for CAIP Canada-PAIM Canada REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Toronto BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Toronto:20251113T120000 DTEND;TZID=America/Toronto:20251113T130000 DTSTAMP:20260429T144839 CREATED:20251029T154713Z LAST-MODIFIED:20251030T151147Z UID:10000334-1763035200-1763038800@www.caip-paim.ca SUMMARY:Running on Insights - An Interview with New Balance's Kasey Griesmer DESCRIPTION:Join us for a lively conversation with Kasey Griesmer\, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space\, Kasey will share how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide. \nIn this virtual interview\, Kasey will answer questions about her journey in insights and growing an insights function for greater reach and impact; the pivotal relationships that shaped her career and the moments where challenging conventional thinking paid off. \nModeled on New Balance’s global consumer research\, we’ll also talk sneakers\, style\, performance and have Kasey reflect on an artifact from her life. With candid reflections on work and growth\, you’ll walk away with professional and personal inspiration. \nEscalent’s Dyna Boen will moderate this can’t-miss event for insights pros looking to lead with purpose and impact. \n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/running-on-insights-an-interview-with-new-balances-kasey-griesmer/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/10/Wire-Webinar-.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250822T130000 DTEND;TZID=America/Toronto:20250822T140000 DTSTAMP:20260429T144839 CREATED:20250521T143233Z LAST-MODIFIED:20250730T144319Z UID:10000303-1755867600-1755871200@www.caip-paim.ca SUMMARY:WIRe: "Manage Up: Mindset Moves for Leadership Roles” DESCRIPTION:Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective\, build key skills\, and position yourself as a strong candidate for advancement. Whether you’re actively applying or planning your path forward\, this session will help you confidently navigate the transition into management with clarity and purpose. \n \n \n \n \n \n Building community and connections has never been more important; the relationships we make and maintain have the power to shape our careers\, transform our personal and professional trajectories\, and bring us all closer together. This year’s WIRe Annual Webinar series\, sponsored by FUEL + The Focus Room\, focuses on the authentic connections who make us who we are. Register for one session and we’ll automatically register you for the whole series! \n  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFeaturing:\n\n\n\n\n\n\nJess Gaedeke\nCRO\, Dig Insights\n\nWith 20+ years of experience in the market research industry\, Jess Gaedeke has gained a deep expertise and intense passion for all things “growth.” This includes consulting with clients on how to grow their business through brand building and innovation; deploying commercial strategies to grow tech-enabled insights organizations; and developing some of the most successful talent in the industry. Jess joined Dig Insights as Chief Revenue Officer in 2023\, after leadership roles at GutCheck (acquired by Toluna)\, Affinnova (acquired by Nielsen IQ/BASES)\, Designalytics\, and InsightsNow. She currently oversees sales\, marketing\, and customer success at Dig\, a tech-enabled insights company that drives predictable brand & innovation success. \n  \n\n\n\n\n\n\n\n\nMelissa Sauter\nCEO\, Escalent\n\nMelissa Sauter is CEO of Escalent\, an award-winning data analytics and advisory firm specializing in industries facing disruption and business transformation. \nShe brings 25+ years of experience in market research and management consulting to the role and is committed to accelerating growth and value for customers\, employees and shareholders. Under her leadership\, Escalent has grown significantly\, organically and through strategic acquisitions with the most recent being C Space and Hall & Partners in 2023. The entire Escalent enterprise applies expertise and insight to solve complex challenges for its impressive roster of world-class clients. \nPrior to leading Escalent\, Melissa was president of Market Strategies International\, which merged with Morpace following the acquisition of both research firms by STG Partners in 2018.  Before joining Market Strategies\, Melissa led the Services and Emerging Industries division at J.D. Power and Associates. She was responsible for overseeing syndicated research\, proprietary tracking programs\, solutions consulting\, and performance improvement programs for a wide array of industry verticals. Melissa’s experience also includes business process reengineering and strategy consulting for Deloitte as well as sales and marketing roles for Freudenberg-NOK\, a tier-one automotive supplier. \nMelissa earned a master’s degree from the University of Michigan and a bachelor’s degree in business from Michigan State University. \n  \n\n\n\n\n\n\n\n\nAriel Madway\nDirector\, Brand Experience\, Cint\n\nAriel is a marketer passionate about inspiring people with impactful content and conversation\, and bringing people together to form meaningful connections through unique\, memorable experiences. \nAfter attending Brandeis University in Boston\, Ariel has built her career in marketing\, events\, and community engagement. She has experience in the non-profit sector\, startups\, lifestyle and networking organizations\, and – for the better part of the past decade – global b2b marketing within the Restech industry. \nAriel joined Cint in February 2023\, where she leads the brand experience team\, overseeing events\, PR\, social media\, and gifting. \nAriel is on the 2025 Advertising Week NY Advisory Board\, was named a ’25 & ’23 Greenbook Future List Finalist\, and served as the Boston WIRe Chapter Event Lead. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register URL:https://www.caip-paim.ca/event/wire-manage-up-mindset-moves-for-leadership-roles/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/05/6871902beea434f2ced7b067_2025-Webinar-Series-SM-AUG-p-800-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250731T130000 DTEND;TZID=America/Toronto:20250731T140000 DTSTAMP:20260429T144839 CREATED:20250521T140331Z LAST-MODIFIED:20250729T195350Z UID:10000302-1753966800-1753970400@www.caip-paim.ca SUMMARY:WIRe: "Net Worthy: Turning Connections into Career Capital" DESCRIPTION:Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective\, build key skills\, and position yourself as a strong candidate for advancement. Whether you’re actively applying or planning your path forward\, this session will help you confidently navigate the transition into management with clarity and purpose. \nBuilding community and connections has never been more important; the relationships we make and maintain have the power to shape our careers\, transform our personal and professional trajectories\, and bring us all closer together. This year’s WIRe Annual Webinar series\, sponsored by FUEL + The Focus Room\, focuses on the authentic connections who make us who we are. Register for one session and we’ll automatically register you for the whole series! \n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nFeaturing:\n\n\n\n\n\n\nJess Gaedeke\nCRO\, Dig Insights\n\nWith 20+ years of experience in the market research industry\, Jess Gaedeke has gained a deep expertise and intense passion for all things “growth.” This includes consulting with clients on how to grow their business through brand building and innovation; deploying commercial strategies to grow tech-enabled insights organizations; and developing some of the most successful talent in the industry. Jess joined Dig Insights as Chief Revenue Officer in 2023\, after leadership roles at GutCheck (acquired by Toluna)\, Affinnova (acquired by Nielsen IQ/BASES)\, Designalytics\, and InsightsNow. She currently oversees sales\, marketing\, and customer success at Dig\, a tech-enabled insights company that drives predictable brand & innovation success. \n  \n\n\n\n\n\n\n\n\nMelissa Sauter\nCEO\, Escalent\n\nMelissa Sauter is CEO of Escalent\, an award-winning data analytics and advisory firm specializing in industries facing disruption and business transformation. \nShe brings 25+ years of experience in market research and management consulting to the role and is committed to accelerating growth and value for customers\, employees and shareholders. Under her leadership\, Escalent has grown significantly\, organically and through strategic acquisitions with the most recent being C Space and Hall & Partners in 2023. The entire Escalent enterprise applies expertise and insight to solve complex challenges for its impressive roster of world-class clients. \nPrior to leading Escalent\, Melissa was president of Market Strategies International\, which merged with Morpace following the acquisition of both research firms by STG Partners in 2018.  Before joining Market Strategies\, Melissa led the Services and Emerging Industries division at J.D. Power and Associates. She was responsible for overseeing syndicated research\, proprietary tracking programs\, solutions consulting\, and performance improvement programs for a wide array of industry verticals. Melissa’s experience also includes business process reengineering and strategy consulting for Deloitte as well as sales and marketing roles for Freudenberg-NOK\, a tier-one automotive supplier. \nMelissa earned a master’s degree from the University of Michigan and a bachelor’s degree in business from Michigan State University. \n  \n\n\n\n\n\n\n\n\nAriel Madway\nDirector\, Brand Experience\, Cint\n\nAriel is a marketer passionate about inspiring people with impactful content and conversation\, and bringing people together to form meaningful connections through unique\, memorable experiences. \nAfter attending Brandeis University in Boston\, Ariel has built her career in marketing\, events\, and community engagement. She has experience in the non-profit sector\, startups\, lifestyle and networking organizations\, and – for the better part of the past decade – global b2b marketing within the Restech industry. \nAriel joined Cint in February 2023\, where she leads the brand experience team\, overseeing events\, PR\, social media\, and gifting. \nAriel is on the 2025 Advertising Week NY Advisory Board\, was named a ’25 & ’23 Greenbook Future List Finalist\, and served as the Boston WIRe Chapter Event Lead. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/wire-net-worthy-turning-connections-into-career-capital/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/05/6871902beea434f2ced7b067_2025-Webinar-Series-SM-AUG-p-800.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250709T110000 DTEND;TZID=America/Toronto:20250709T120000 DTSTAMP:20260429T144839 CREATED:20250610T143609Z LAST-MODIFIED:20250610T143613Z UID:10000307-1752058800-1752062400@www.caip-paim.ca SUMMARY:WIRe+ quantilope: "Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis" DESCRIPTION:Innovative metrics from the Ehrenberg-Bass Institute\, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates)\, are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation\, Madita Brandhorst\, Associate Director\, Tracking Solutions at quantilope\, explores how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Madita will review today’s rapidly changing media landscape and the challenges brands face in reaching audiences amidst fragmented media consumption. She will provide a deep dive into best practices for developing campaigns that increase mental availability across specific buying situations and explain how to build an ad tracker based on these new concepts and the valuable insights it can provide. \n‍Key takeaways:‍ \n\nUnderstand how mental availability and mental advantage analysis drive brand growth by connecting your brand to specific buying situations that matter most to today’s consumers.\nLearn what hurdles communication needs to overcome in order to be effective – and what these hurdles have to do with mental availability.\nDiscover how to create an ad tracker based on innovative metrics\, unlocking actionable insights to increase the impact of your campaigns.\n\n \n \n \n \n \n Madita Brandhorst\nAssociate Director\, Tracking Solutions\, quantilope\n \n\nMadita combines her background in psychology (M.Sc.) with more than a decade  of market research expertise to generate deep and strategic insights. She started her career at Ipsos\, running traditional brand and ad tracking studies for global brands across various industries including CPG\, fashion\, media and tech. At quantilope\, Madita spearheads the development\, implementation and continuous improvement of innovative tracking solutions\, fueled by her belief that tracking can be both fun and actionable. Her mission is to transform the way we do tracking by leveraging automation\, the latest scientific thinking and a dynamic mix of human and artificial intelligence. \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Register URL:https://www.caip-paim.ca/event/wire-quantilope-elevated-ad-tracking-with-mental-availability-and-mental-advantage-analysis/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/06/683f33c4f40fb091edc168eb_2025-Q3-Quantilope-Webinar.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250611T130000 DTEND;TZID=America/Toronto:20250611T140000 DTSTAMP:20260429T144839 CREATED:20250520T204341Z LAST-MODIFIED:20250520T204345Z UID:10000301-1749646800-1749650400@www.caip-paim.ca SUMMARY:WIRe: "Show Up\, Level Up: Habits That Pave Your Path Forward" DESCRIPTION:What does it really take to move the needle on your career goals — and feel good doing it? In this inspiring and practical webinar\, Anese Cavanaugh will share her transformative IEP Method® (Intentional Energetic Presence®) to help you connect the dots between how you show up and what you create. You’ll explore how personal habits\, mindset\, and presence shape professional outcomes — and how small shifts in energy and intention can unlock exponential results. \nAnese will introduce two core tools from the IEP Method® to help you assess where you are\, reset when needed\, and lead from a place of clarity and power. You’ll walk away with practical tools and strategies to: \n\nAlign your personal intentions with your professional goals\nCreate daily habits that increase presence\, resilience\, and impact\nLead yourself first — so you can lead everything else better\nBuild momentum toward what matters most (without burning out)\n\nWhether you’re aiming for a promotion\, pivoting into something new\, or seeking more meaning in your current role\, this session will support you in setting a tone of self-leadership that fuels everything to come. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nFeaturing:\n\n\n\n\n\n\n\n\n \n\nAnese Cavanaugh\nCEO | Active Choices\, Inc\n\nAnese is devoted to helping people show up and bring their best selves to the table in order to create significant positive impact in their lives. She is the creator of the IEP Method®\, an advisor and thinking partner to leaders and organizations around the world\, a keynote speaker\, and author (most recently of CONTAGIOUS YOU: Unlock Your Power to Influence\, Lead\, and Create the Impact You Want). She helps people unlock greater leadership potential\, collaborate more inspiringly\, create more openly\, intuit more bravely\, and lead more joyfully and effectively. Top innovators and executives in companies like IDEO\, Zingerman’s\, Cooper\, GM Financial\, Vistaprint\, 15Five\, Fitbit\, Vivayic\, Kaiser Permanente\, and others have engaged with Anese to strengthen team health\, maximize leadership impact\, and optimize company culture. In addition to appearing in many leading publications\, Anese has a column\, “Showing Up” on Inc.com and writes regularly for AneseCavanaugh.com. \n\n \n Register URL:https://www.caip-paim.ca/event/wire-show-up-level-up-habits-that-pave-your-path-forward/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/05/6823792e38efbfc9a4e7504a_2025-Webinar-Series-SM-JUNE.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250410T190000 DTEND;TZID=America/Toronto:20250410T210000 DTSTAMP:20260429T144839 CREATED:20250409T190229Z LAST-MODIFIED:20250409T190233Z UID:10000292-1744311600-1744318800@www.caip-paim.ca SUMMARY:Show Up & Connect Authentically with WIRe DESCRIPTION:WIRe Toronto Community\, \nLet’s make our presence known (by signing up for this Toronto WIRe event) \nJoin us for some apps\, bevvies and networking with marketing research professionals. We’ll continue to learn from one another\, empower and support each other. Considering recent political events\, it seems as though we need to be more present for each other than ever before! So bring your authentic self to connect with women\, and men that support women in marketing research. \nSpace for this FREE event is limited and registration is required—invite your MR friends and colleagues including men who support women in marketing research. \nA BIG thank you to  Sylvestre & Co. for supporting this event! We really appreciate your continued support.\n \n Register URL:https://www.caip-paim.ca/event/show-up-connect-authentically-with-wire/ LOCATION:Danforth Sidebar\, 161 Danforth Ave.\, Toronto\, Ontario\, M4K 1N2\, Canada ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/04/WIRE-04-10.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250327T140000 DTEND;TZID=America/Toronto:20250327T150000 DTSTAMP:20260429T144839 CREATED:20250305T190540Z LAST-MODIFIED:20250305T190545Z UID:10000258-1743084000-1743087600@www.caip-paim.ca SUMMARY:WIRe + Cint: Who's Afraid of AI? DESCRIPTION:In this webinar\, Cint’s Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this tell us about how the industry is currently navigating the thin line between innovation and integrity? Join a thought provoking look at the use of AI and Synthetic Data in our industry today — and a discussion on what these trends might point to for the future of insights. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \nFeaturing\n\n\n\n\n\n\n\n \nNatasha Gay\nSenior Research Manager\, Customer Insights @ Cint \n\n\nNatasha Gay is the senior research manager at Cint and leads the Voice of Customer department. She has focused on customer insights for the past ten years and covers the whole research spectrum internally; design\, fielding\, analysis\, strategy\, and insight storytelling. She transforms data into actionable insights and strategies that drive customer-centric business decisions across departments.\n\n \n Register URL:https://www.caip-paim.ca/event/wire-cint-whos-afraid-of-ai/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/03/67b90477950fe6291e662e41_2025-Q1-Cint-Webinar-p-1080.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20250115T173000 DTEND;TZID=America/Toronto:20250115T200000 DTSTAMP:20260429T144839 CREATED:20250115T162530Z LAST-MODIFIED:20250115T163556Z UID:10000161-1736962200-1736971200@www.caip-paim.ca SUMMARY:WIRE: Generational Differences\, Authentic Connections DESCRIPTION:Kickoff 2025 with the WIRe Cincinnati chapter! We’ll meet for an evening of light snacks\, drinks\, and educational sessions on topics surrounding fresh approaches to generational difference in MR. Stick around for networking\, community\, and more! Space in this event is limited; register ASAP to snag your spot. A BIG thank you to Burke and EMI for supporting the WIRe Cincinnati chapter! \nSpeakers: \nKelsey Schmeckpeper – Sr. Analyst at BurkeSession Title: Corporate Advocacy as a driver for brand strength among younger generations \nAllision Griffin – Manager\, Consumer Research at  84.51Session Title: Gen Z’s Playbook to Smart Grocery SpendingSession Abstract: As a new generation of consumers\, Gen Z is emerging with their own strategies for smart shopping. We’ll dive in to better understand how Gen Z views the current economic climate and the “playbook” of how they’re behaving in reaction. Using data-driven insights\, we’ll explore how this tech-savvy generation is maximizing their grocery shopping experience by leveraging tools and tactics to save money without sacrificing what is important to them. \n  \nFeaturing\n\n\n\n\nKelsey Schmeckpeper\n\nSr. Analyst at Burke\n\nKelsey brings years of research experience in quantitative survey design\, analysis\, and reporting. As a Senior Analyst within Burke’s Strategic Insights & Analytics function\, Kelsey immerses herself in the data to identify valuable “ah-ha’s!” and actionable insights for her clients. A storyteller at heart\, she weaves individual survey results together into a compelling narrative that helps inform broader business decisions. \n  \n\n\n\n\n\n\n\n\nAllision Griffin\nManager\, Consumer Research at 84.51\n\nAs Manager\, Consumer Research at 84.51°\, Allison explores\, evaluates and implements market research methodologies and solutions to meet new and unique client needs. She focuses on keeping 84.51°’s standards and best practices at the highest level\, enabling top tier consumer research for CPG clients. Her expertise contributes to the team’s ability to deliver valuable insights that drive key decision-making for clients.Prior to this role\, Allison executed consumer research quant and qual projects for both Kroger and CPG clients\, delivering actionable insights to help move their businesses forward.Allison joined 84.51° in 2016. She holds a bachelor of science in Statistics as well as a master’s in Marketing Research from the University of Georgia. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/wire-generational-differences-authentic-connections/ LOCATION:Online ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2025/01/WIRE-Generational.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241211T110000 DTEND;TZID=America/Toronto:20241211T120000 DTSTAMP:20260429T144839 CREATED:20241120T142913Z LAST-MODIFIED:20241120T142917Z UID:10000127-1733914800-1733918400@www.caip-paim.ca SUMMARY:Unlocking Brand Growth: 2 Years of Learnings in Better Brand Health Tracking DESCRIPTION:Most insights teams will know that brand health trackers can be rigid\, non-actionable\, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework\, introduced last year by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science\, in her book\, Better Brand Health. \nJoin quantilope’s tracking expert\, Madita Brandhorst\, for a deep dive into Better Brand Health tracking\, covering everything you need to know about it and two key analyses included in the framework: Mental Availability and Mental Advantage Analysis. \n‍Madita will also share exclusive learnings from two years of quantilope’s Better Brand Health tracking studies across diverse markets and categories\, including compelling data on the correlation between mental availability and real-world sales growth. \n‍Whether you’re a seasoned researcher or new to the concept of mental availability\, this session will equip you with all you need to know about Better Brand Health tracking and how you can implement it to drive actionable insights from your trackers. \n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\nSpeaker:\n\n\n\n\n\n\nMadita Brandhorst\nSenior Tracking Lead\, quantilope\n\nMadita combines her background in psychology (M.Sc.) with 10 years of market research expertise to generate deep and strategic insights. She started her career at Ipsos\, running traditional brand and ad tracking studies for global brands across various industries incl. CPG\, Fashion\, Media and Tech. At quantilope\, Madita spearheads the development\, implementation and continuous improvement of innovative tracking solutions\, fueled by her belief that tracking can be both: fun and actionable. Her mission is to transform the way we do tracking by leveraging automation\, the latest scientific thinking\, and a dynamic mix of human and artificial intelligence. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/unlocking-brand-growth-2-years-of-learnings-in-better-brand-health-tracking/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/11/WIRE-11-20-2024.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241114T130000 DTEND;TZID=America/Toronto:20241114T140000 DTSTAMP:20260429T144839 CREATED:20241021T193436Z LAST-MODIFIED:20241021T194210Z UID:10000124-1731589200-1731592800@www.caip-paim.ca SUMMARY:Improving Accessibility in Research for People with Disabilities DESCRIPTION:Accessibility in research gives greater access to an often underrepresented audience\, helps differentiate brands\, addresses problems before they become costly\, and improves experiences for all. Despite this\, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an accessibility toolkit developed by the Accessible Insights Consortium and released as part of a merger with Insights Association’s IDEA Council. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nSpeakers:\n\n\n\n\n\n\nKari Bassett \n\nKari Bassett has over a decade of advertising insights experience among consumers and B2B audiences. She is proud to contribute to the Accessible Insights Consortium as well as other DEI and CSR initiatives within Verizon. She deeply loves Gantt charts. She’s been a WIRe mentor for the last 4 years and is a fierce advocate for the program! \n\n\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n\n\n\n\n\n\nClaire Ferrari \n\nClaire Ferrari holds a Ph.D. in Rehabilitation Sciences & Human Computer Interaction\, and a master’s in Interactive Telecommunications. As Principal UX Researcher at Verizon\, Claire has built and continues to lead the company’s Accessible UX Research practice. Her work is dedicated to empowering others to include people with disabilities in product design – pushing practices beyond compliance\, and improving experiences for all. \n\n\n\n\n\n\n\n\n\n \n Register URL:https://www.caip-paim.ca/event/improving-accessibility-in-research-for-people-with-disabilities/ LOCATION:Online CATEGORIES:Webinar ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/670038b2922a0ab5e0ce7c82_2024-Q4-AIC-Webinar-p-1080.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20241023T190000 DTEND;TZID=America/Toronto:20241023T220000 DTSTAMP:20260429T144839 CREATED:20241001T172532Z LAST-MODIFIED:20241009T202959Z UID:10000117-1729710000-1729720800@www.caip-paim.ca SUMMARY:Foundations for the Future: Exploring the 5 Career Stages DESCRIPTION:Toronto\, we’re back again this year! And this time we’ll be diving into the career stages of marketing research. \nWe know that no MR career is exactly the same. Everyone takes a different path\, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration\, Establishment\, Mid-Career\, Late Career and Retirement. For each stage\, we’ll discuss the challenges you’ll face and what success looks like. \nWe also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed. \nSpace for this event is limited and registration is required—invite your friends and colleagues for a fun\, MR focused evening! Everyone who’s involved in marketing research is welcome\, including men that support women in MR. \nA BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always\, we couldn’t do this event without you! *We are truly grateful for your support*\n \n \n Register URL:https://www.caip-paim.ca/event/foundations-for-the-future-exploring-the-5-career-stages/ ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/10/WIRE-10-23-2024.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240905T130000 DTEND;TZID=America/Toronto:20240905T140000 DTSTAMP:20260429T144839 CREATED:20240812T161605Z LAST-MODIFIED:20240816T213446Z UID:10000011-1725541200-1725544800@www.caip-paim.ca SUMMARY:How A&W Drives Pricing Strategy with Automated Advanced Insights DESCRIPTION:Delve into A&W’s successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. \nThis case study focuses on Stephanie McEwan\, Manager of Consumer & Market Insights at A&W Canada\, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation’s largest quick-service restaurants. \nStephanie will be joined by quantilope Co-Founder\, Dr. Thomas Fandrich\, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds\, meeting the needs of ever-changing consumers. \nDiscover how Stephanie’s application of advanced research methods has elevated the role of insights within A&W\, enabling her to deliver data-driven recommendations with actionable clarity. \n‍Key Takeaways:‍ \n\nThe need for real-time pricing research in a volatile and competitive environment\nHow a fast-food chain uses advanced method insights to dominate its industry\nHow insights can proactively drive conversations\, instead of as reactionary retros\nHow quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers:\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Stephanie McEwan\nManager\,\nConsumer and Market Insights\, A&W Food Services of Canada\, Inc. \n \n \n \n \n \n \n\n\n\n\n\n\n\nStephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and data analysis\, bringing forward insights that helped launch new revenue streams\, such as all-day breakfast\, delivery\, and Brew Bar. Stephanie has led research on shifting demographics\, purchase behaviors\, and emerging trends\, contributing to A&W’s significant growth in the Canadian market. Today\, Stephanie works closely with the Corporate Strategy\, Marketing\, and Innovation Teams to ensure the Voice of the Guest is always present in A&W’s business decisions. Her openness to research innovation and drive for trustworthy outputs has ensured consistent\, trusted\, and sought-after research across the business. \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Dr. Thomas Fandrich\nCo-Founder\, CCO & US Managing Director\,\nquantilope \n \n \n \n \n \n \nThomas Fandrich is the Co-Founder\, CCO\, and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing and the Journal of Product Innovation Management. Prior to starting quantilope\, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel. URL:https://www.caip-paim.ca/event/how-aw-drives-pricing-strategy-with-automated-advanced-insights/ LOCATION:Online CATEGORIES:Webinar END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Toronto:20240829T130000 DTEND;TZID=America/Toronto:20240829T140000 DTSTAMP:20260429T144839 CREATED:20240809T210306Z LAST-MODIFIED:20240816T213438Z UID:10000009-1724936400-1724940000@www.caip-paim.ca SUMMARY:Webinar: "So You Lost Your Job\, Now What?" DESCRIPTION:Whether you’ve been downsized\, laid off\, or simply can’t find the right fit\, job loss is an uncomfortable struggle many experience but few truly discuss publicly. This interactive session will look at the timeline of job loss: from the first pangs of concern\, to the dreaded call from HR\, and the weeks (or months) of job searching afterwards. Regardless of where you are in your career\, this session will set you up for success by preparing you for transitioning between roles smoothly. \nNote: this webinar is part one of our three-part Annual Webinar Series; when you register\, you’ll receive an invitation to all three (June\, July\, August) sessions. \nA BIG thank you to Fuel + The Focus Room for supporting this series and making it free\, year after year\, for the WIRe community! \n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n Register\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Speakers:\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Lindsey GladdenInsights Leader/ Job Seeker \n \n \n \n \n \n \n\n\n\n\n\n\n\nLindsey is an insights leader specializing in shopper insights with 15 years of experience across a variety of industries. She is known for her consumer centric mindset and storytelling abilities\, as well as being highly caffeinated and highly curious. Lindsey lives north of Dallas with her husband and 2 amazing kids\, and is excited to find the next organization where she can bring insights to life and help build out new capabilities. \n\n\n\n\n\n\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n January KhoshnoodVP Research Operations @ Screen Engine/ASI \n \n \n \n \n \n \nJanuary is an accomplished results-driven leader\, proven in cultivating high-performing cross-functional teams and strategically leveraging relationships while focusing on the bottom line and transforming business models to create scalable ongoing impact. She has nearly 20 years of experience in online data collection in various roles in Sales\, Product\, and Operations both the vendor (GMI\, Kantar\, Dynata) and agency side (Hall & Partners and SE/ASI). \n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Mika TurnerVP\, Human Resources at Innovate MR \n \n \n \n \n \n \n\nEarning her BA in Psychology in 2005\, Mika began her career in social worker in Los Angeles. She later found her passion in Human Resources and completed her Professional Human Resources certificate from HRCI in January 2013. Continuously learning\, Mika is an active member of SHRM and regularly attends organizational development trainings to ensure that she is on the cutting edge of HR trends. \nMika has spent the last 14 years in HR\, spanning across the market research\, and other tech-based industries. She returned to the market research industry after beginning her career with the founding team at uSamp/Instantly. \nMika is passionate about people\, inclusivity\, and professional advancement\, working to set an example to her daughter every day. She is dedicated to making the business world a better place and demonstrate for her family that anything is possible. URL:https://www.caip-paim.ca/event/webinar-so-you-lost-your-job-now-what/ LOCATION:Online CATEGORIES:Webinar END:VEVENT END:VCALENDAR