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DTSTART;VALUE=DATE:20240909
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UID:60504-1725840000-1726012799@www.caip-paim.ca
SUMMARY:Moderator Essentials: learn to moderate focus groups
DESCRIPTION:In this course\, you will moderate a real focus group. The course is hands-on\, with generous opportunities to practice moderating skills\, as well as prepare you in a theoretical and in a real-life context. \nIf you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course\, delivered in-person over 2 days\, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions\, gaining the skills to confidently run in-group exercises\, and understanding how to manage basic group dynamics. \nThe last part of the course will have you designing the guide for and moderating a real focus group\, putting your new skills into practice. Come prepared to engage\, have fun and learn all about the essentials of in-person moderation! \n\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n					\n					\n						Lindsay:\n						It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I’ve learned and had a chance to practice. \n					\n				\n			\n				\n				\n				\n				\n				\n					\n					\n						Emma:\n						I think how immersive the course was is a real selling feature…being able to learn tools and then immediately apply and refine them is a really valuable and impactful experience. \n					\n				\n			\n				\n				\n				\n				\n				\n					\n					\n						Miriam:\n						I feel really great! Deborah and Bronwen are great educators. I felt very mentored and safe…I really enjoyed that we got to practice with real life participants. That was beyond what I expected. \n					\n				\n			\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person qualitative focus groups and interviews this course is for you! \nThe course: \n\nIs hands-on – delivered in-person over 2 days.\nOffers generous opportunities to practice moderating skills – you will moderate a real focus group!\nWill prepare you in both theoretical and real-life contexts.\n\nWhat you will take away: \n\nA skillset for powerful questioning and effective listening.\nLearn how to ask the right questions\, the tools to confidently run in-group exercises\, and understand how to manage basic group dynamics.\nValuable skills that are transferrable to user experience (UX) research.\nYou will design a discussion guide for and moderate a focus group with real participants\, putting what you have learned into practice.\n\nCome prepared to engage\, have fun and learn all about the essentials of in-person moderation! \n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Objectives\n				\n\nWe will primarily focus our learning and practice on: \n\nSetting yourself up for success before fieldwork\nUnderstanding the elements of good Discussion Guide design\nHow to introduce a group and build rapport\nAsking effective questions and probes\nMaintaining the flow of the discussion and keeping it on track\nManaging group dynamics\, including challenging respondents\nTips for specialized questioning techniques and exercises to elicit deeper responses\n\n\n\n			\n				\n				\n				\n				\n				Learning Outcomes\n				\n\nAt the conclusion of this Moderating Essentials Course\, participants will have: \n\nA new skillset that will enable them to understand how\, and when\, to ask effective questions and probes\nA good understanding of some specialized tools and exercises that can enhance in-person qualitative discussions\nAn understanding of group dynamics and some techniques to overcome typical challenges of in person qualitative discussions\n\n\n\n			\n				\n				\n				\n				\n				Who is this course intended for?\n				\n\nThis course would be well-suited for those with education in market research or at least 1 year experience working in the market research field who are also aspiring moderators (or relatively new moderators) looking to acquire a skillset for moderating in person focus groups qualitative discussions. Participants will ideally have at least observed focus groups in the past. \n\n\n			\n				\n				\n				\n				\n				Instructors\n				\n\n\n\n\nDeborah Klotz has over 15 years experience as an accomplished qualitative research consultant. Her curiosity drives her to explore people’s motivations and behaviours\, to understand client businesses and to dig for deep insights. \n\nPrior to joining the CAIP instructor team\, she taught moderating skills through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for learning. Deborah is also a frequent guest lecturer for the Humber RAP Program.\nDeborah has won multiple awards for her work including the MRIA’s 2015 Research and Excellence Award and the 2016 Emerging Leader Award\n\nDeborah has experience managing a qualitative practice for two full-service research firms and working with a broad range of clients in industries including (but not limited to) Travel & Tourism\, Fast-moving Consumer Goods\, Financial Services\, Professional Services\, Technology\, Education\, Media and Crown Corporations/Government Agencies. \n\n\n\n\n\n\n\n\n\nBronwen Ward believes every person has a unique and interesting story to tell. She values human perspectives and is always seeking to understand underlying motivations that drive human decision making and behaviour. She is an expert at forging connections\, allowing people to feel comfortable and relaxed while facilitating deep meaningful discussions. \n\nBronwen’s wealth of experience in qualitative research crosses many industries and categories. Her skillset provides unparalleled value with both excellence in the details and a keen understanding of the strategy.\nBronwen has taught the Qualitative Research Course for the Georgian College RAP Program and has been a frequent guest lecturer.\n\n\n\n\n\nDeborah and Bronwen are both passionate about sharing their learning and expertise with others. They both currently work at Upwords\, a boutique\, qual-focused research consultancy\, where they help brands make human connections. \n			\n				\n				\n				\n				\n				\n\nImportant Details\nDelivery: In-person across 2 full day sessions (please arrive by 8:45am on each day).Size of class: Maximum 6 participants \n\n\n\nRates:\n$2800 plus HST for CAIPs and CRIC corporate members$3000 plus HST for non-members\n\n\n\n\n\n			\n				\n				\n				\n				\n				CAIP LoginCAIPs\, please login to receive discounted member rate. \n				\n				\n					\n						\n							Username\n							\n						 \n						\n							Password\n							\n						 \n						Forgot your password? \n						\n							Login\n							\n						 \n					\n				\n			\n				\n				\n				\n				\n				 \n \n			\n				\n				\n				\n				\n				We’d love to hear from you. Please contact us at info@caip-paim.ca with any comments or questions.
URL:https://www.caip-paim.ca/event/moderator-essentials-learn-to-moderate-focus-groups/
LOCATION:CRC Research Toronto\, 121 Bloor St E\, Toronto\, ON\, M4W 3M5\, Canada
CATEGORIES:Workshop
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ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca
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