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DTSTART;TZID=America/Toronto:20240905T130000
DTEND;TZID=America/Toronto:20240905T140000
DTSTAMP:20260417T082913
CREATED:20240812T161605Z
LAST-MODIFIED:20240816T213448Z
UID:10000014-1725541200-1725544800@www.caip-paim.ca
SUMMARY:How A&W Drives Pricing Strategy with Automated Advanced Insights
DESCRIPTION:Delve into A&W’s successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. \nThis case study focuses on Stephanie McEwan\, Manager of Consumer & Market Insights at A&W Canada\, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation’s largest quick-service restaurants. \nStephanie will be joined by quantilope Co-Founder\, Dr. Thomas Fandrich\, to discuss how automated conjoint analysis easily uncovers customer preferences and pricing thresholds\, meeting the needs of ever-changing consumers. \nDiscover how Stephanie’s application of advanced research methods has elevated the role of insights within A&W\, enabling her to deliver data-driven recommendations with actionable clarity. \n‍Key Takeaways:‍ \n\nThe need for real-time pricing research in a volatile and competitive environment\nHow a fast-food chain uses advanced method insights to dominate its industry\nHow insights can proactively drive conversations\, instead of as reactionary retros\nHow quantilope helped A&W collect real-time pricing research while maintaining the integrity and quality of data\n\n\n\n\n\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				Register\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Speakers:\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				Stephanie McEwan\nManager\,\nConsumer and Market Insights\, A&W Food Services of Canada\, Inc. \n			\n				\n				\n				\n				\n				\n\n\n\n\n\n\n\nStephanie has spent the last 11 years at A&W immersing herself in the Canadian QSR landscape. She has focused on market research and data analysis\, bringing forward insights that helped launch new revenue streams\, such as all-day breakfast\, delivery\, and Brew Bar. Stephanie has led research on shifting demographics\, purchase behaviors\, and emerging trends\, contributing to A&W’s significant growth in the Canadian market. Today\, Stephanie works closely with the Corporate Strategy\, Marketing\, and Innovation Teams to ensure the Voice of the Guest is always present in A&W’s business decisions. Her openness to research innovation and drive for trustworthy outputs has ensured consistent\, trusted\, and sought-after research across the business. \n\n\n\n\n\n\n\n\n			\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				Dr. Thomas Fandrich\nCo-Founder\, CCO & US Managing Director\,\nquantilope \n			\n				\n				\n				\n				\n				\nThomas Fandrich is the Co-Founder\, CCO\, and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing and the Journal of Product Innovation Management. Prior to starting quantilope\, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel.
URL:https://www.caip-paim.ca/event/how-aw-drives-pricing-strategy-with-automated-advanced-insights/?lang=fr
LOCATION:Online
CATEGORIES:Webinar
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20240909
DTEND;VALUE=DATE:20240911
DTSTAMP:20260417T082913
CREATED:20240808T180105Z
LAST-MODIFIED:20240830T160334Z
UID:10000015-1725840000-1726012799@www.caip-paim.ca
SUMMARY:Moderator Essentials: learn to moderate focus groups
DESCRIPTION:In this course\, you will moderate a real focus group. The course is hands-on\, with generous opportunities to practice moderating skills\, as well as prepare you in a theoretical and in a real-life context. \nIf you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person focus groups and interviews for qualitative research this course is for you! The valuable skills you will acquire through this course are also transferrable to user experience (UX) research. This course\, delivered in-person over 2 days\, will help you develop a skillset for powerful questioning and effective listening. The focus will be on learning how to ask the right questions\, gaining the skills to confidently run in-group exercises\, and understanding how to manage basic group dynamics. \nThe last part of the course will have you designing the guide for and moderating a real focus group\, putting your new skills into practice. Come prepared to engage\, have fun and learn all about the essentials of in-person moderation! \n\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n					\n					\n						Lindsay:\n						It was amazing! I got way more out of it than I really expected. I feel way more confident about my abilities and the skills I’ve learned and had a chance to practice. \n					\n				\n			\n				\n				\n				\n				\n				\n					\n					\n						Emma:\n						I think how immersive the course was is a real selling feature…being able to learn tools and then immediately apply and refine them is a really valuable and impactful experience. \n					\n				\n			\n				\n				\n				\n				\n				\n					\n					\n						Miriam:\n						I feel really great! Deborah and Bronwen are great educators. I felt very mentored and safe…I really enjoyed that we got to practice with real life participants. That was beyond what I expected. \n					\n				\n			\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				If you are an aspiring – or relatively new – moderator looking to acquire the essential skills needed for moderating in-person qualitative focus groups and interviews this course is for you! \nThe course: \n\nIs hands-on – delivered in-person over 2 days.\nOffers generous opportunities to practice moderating skills – you will moderate a real focus group!\nWill prepare you in both theoretical and real-life contexts.\n\nWhat you will take away: \n\nA skillset for powerful questioning and effective listening.\nLearn how to ask the right questions\, the tools to confidently run in-group exercises\, and understand how to manage basic group dynamics.\nValuable skills that are transferrable to user experience (UX) research.\nYou will design a discussion guide for and moderate a focus group with real participants\, putting what you have learned into practice.\n\nCome prepared to engage\, have fun and learn all about the essentials of in-person moderation! \n			\n			\n				\n				\n				\n				\n			\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Objectives\n				\n\nWe will primarily focus our learning and practice on: \n\nSetting yourself up for success before fieldwork\nUnderstanding the elements of good Discussion Guide design\nHow to introduce a group and build rapport\nAsking effective questions and probes\nMaintaining the flow of the discussion and keeping it on track\nManaging group dynamics\, including challenging respondents\nTips for specialized questioning techniques and exercises to elicit deeper responses\n\n\n\n			\n				\n				\n				\n				\n				Learning Outcomes\n				\n\nAt the conclusion of this Moderating Essentials Course\, participants will have: \n\nA new skillset that will enable them to understand how\, and when\, to ask effective questions and probes\nA good understanding of some specialized tools and exercises that can enhance in-person qualitative discussions\nAn understanding of group dynamics and some techniques to overcome typical challenges of in person qualitative discussions\n\n\n\n			\n				\n				\n				\n				\n				Who is this course intended for?\n				\n\nThis course would be well-suited for those with education in market research or at least 1 year experience working in the market research field who are also aspiring moderators (or relatively new moderators) looking to acquire a skillset for moderating in person focus groups qualitative discussions. Participants will ideally have at least observed focus groups in the past. \n\n\n			\n				\n				\n				\n				\n				Instructors\n				\n\n\n\n\nDeborah Klotz has over 15 years experience as an accomplished qualitative research consultant. Her curiosity drives her to explore people’s motivations and behaviours\, to understand client businesses and to dig for deep insights. \n\nPrior to joining the CAIP instructor team\, she taught moderating skills through the Marketing Research and Intelligence Association (MRIA) and the RD Centre for learning. Deborah is also a frequent guest lecturer for the Humber RAP Program.\nDeborah has won multiple awards for her work including the MRIA’s 2015 Research and Excellence Award and the 2016 Emerging Leader Award\n\nDeborah has experience managing a qualitative practice for two full-service research firms and working with a broad range of clients in industries including (but not limited to) Travel & Tourism\, Fast-moving Consumer Goods\, Financial Services\, Professional Services\, Technology\, Education\, Media and Crown Corporations/Government Agencies. \n\n\n\n\n\n\n\n\n\nBronwen Ward believes every person has a unique and interesting story to tell. She values human perspectives and is always seeking to understand underlying motivations that drive human decision making and behaviour. She is an expert at forging connections\, allowing people to feel comfortable and relaxed while facilitating deep meaningful discussions. \n\nBronwen’s wealth of experience in qualitative research crosses many industries and categories. Her skillset provides unparalleled value with both excellence in the details and a keen understanding of the strategy.\nBronwen has taught the Qualitative Research Course for the Georgian College RAP Program and has been a frequent guest lecturer.\n\n\n\n\n\nDeborah and Bronwen are both passionate about sharing their learning and expertise with others. They both currently work at Upwords\, a boutique\, qual-focused research consultancy\, where they help brands make human connections. \n			\n				\n				\n				\n				\n				\n\nImportant Details\nDelivery: In-person across 2 full day sessions (please arrive by 8:45am on each day).Size of class: Maximum 6 participants \n\n\n\nRates:\n$2800 plus HST for CAIPs and CRIC corporate members$3000 plus HST for non-members\n\n\n\n\n\n			\n				\n				\n				\n				\n				CAIP LoginCAIPs\, please login to receive discounted member rate. \n				\n				\n					\n						\n							Nom d'utilisateur\n							\n						 \n						\n							Mot de passe\n							\n						 \n						Mot de passe oublié? \n						\n							Se connecter\n							\n						 \n					\n				\n			\n				\n				\n				\n				\n				 \n \n			\n				\n				\n				\n				\n				We’d love to hear from you. Please contact us at info@caip-paim.ca with any comments or questions.
URL:https://www.caip-paim.ca/event/moderator-essentials-learn-to-moderate-focus-groups/?lang=fr
LOCATION:CRC Research Toronto\, 121 Bloor St E\, Toronto\, ON\, M4W 3M5\, Canada
CATEGORIES:Workshop
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ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca
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DTSTART;TZID=America/Toronto:20240925T120000
DTEND;TZID=America/Toronto:20240925T130000
DTSTAMP:20260417T082913
CREATED:20240808T183156Z
LAST-MODIFIED:20240916T162714Z
UID:10000016-1727265600-1727269200@www.caip-paim.ca
SUMMARY:Webinar: AI technology for Market Research: Capabilities\, Limitations\, Human Impacts\, Ethical Concerns and Implementation Strategies
DESCRIPTION:What’s it about?\nThis webinar is brought to you by a unique collaboration between ESOMAR\, the world’s leading international research association; the University of Georgia’s Center for Continuing Education\, the leader in self-paced online research courses; Market Research Institute International\, a non-profit educational institute comprising of practitioners maintaining and evolving the Market Research Core Body of Knowledge (MRCBOK™); and the Canadian Research Insights Council\, Canada’s market research association. \nAll registrants will receive a link to the online recorded video\, so you can view the webinar later if more convenient. \n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				What’s in it for me?\nIn this webinar we will discuss: \n\nAI’s Capabilities and Limitations: We will discuss the unpredictable and varied capabilities of AI\, such as its proficiency in some tasks and weaknesses in others. We will discuss the importance of experimenting with AI to understand its strengths and weaknesses.\nHuman-AI Interaction: We will discuss importance of human involvement in AI processes and that people need to spend significant time using AI to understand its potential and limitations.\nOrganizational Impact: We will discuss ways AI can impact organizational structures and workflows and in particular the need for organizations to encourage AI experimentation and usage among employees.\n Biases and Ethical Concerns: We will discuss the biases in AI systems\, stemming from training data and human inputs. We will discuss the importance to understand and address these biases to ensure fair and ethical AI usage.\nFuture of AI: We will also discuss the fact that AI technology is rapidly evolving\, and organizations must adapt quickly and why it is critical for companies to experiment with AI now.\n\nWho is this for?\nLearning outcomes \n\nYou will get some specific suggestions on ways you can approach experimentation starting today\, even if you haven’t yet tried as well as some more advanced strategies for experimentation if you are already an advanced user.\nYou will get specific approaches to think about bias detection and comparing that to your existing anti-bias processes.\n     Learn why you need to be experimenting with the use of AI in your business.\n      Learn what you can do right now to safely experiment with AI.\n      Learn to measure the positive impact of these experiments so you can scale.\n      Learn how this kind of experimentation doesn’t require massive investments and rather how we can learn from others mistakes in making massive investments too soon.\n\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				Register\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				Speakers:\n			\n			\n				\n				\n				\n				\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n\n \nRolfe Swinton\n \n\nVP Data & AI Innovation and Data Partnerships\, North America for NielsenIQ\n\n\n\n			\n				\n				\n				\n				\n				\n\nRolfe  is an entrepreneur\, business strategist and innovator. Previously he founded a number of pioneering companies in the insight and media industries including RealityMine\, Lumi Mobile and Match Girl Productions. He has raised over $50M in venture financing from top VCs. He has co-led a $1Bn PE-backed rollup in the media industry. Rolfe also serves as adjunct professor of entrepreneurship and innovation atINSEAD. Swintonhas a B.A. from Yale University\, an M.Phil fromCambridge\, and an MBA fromINSEAD. He is married and has three children. \n\n\n\n \n\n			\n			\n				\n				\n				\n				\n				\n				\n				\n				\n				\n				\n\n \nEd Keller\n \n\nModerator\nExecutive Director\, MRII\n\n\n\n			\n				\n				\n				\n				\n				Ed Keller is one of the foremost experts in word of mouth\, influencer marketing\, and consumer insights. As both an entrepreneur in social data & analytics and a top exec in leading insights agencies\, he has built and sold businesses\, launched data and insights platforms and products\, acquired and integrated businesses\, managed global teams\, and worked with many of the world’s leading brands. He is a sought after board member and advisor for SaaS\, data/analytics & MRX companies. \nEd has been called “one of the most recognized names in word of mouth” and was a Social Intelligence 50 honoree in 2023. Ed is inducted into the Word of Mouth Marketing Hall of Fame as well as the Market Research Hall of Fame. He was an ESOMAR Insight250 awardee in 2022. The publication of his book\, The Influentials\, has been called the “seminal moment in the development of word of mouth.” His second book\, The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace\, was named the Best Book in Marketing by the American Marketing Association. \nEd is a leader and innovator in word of mouth measurement\, analytics\, and strategy as well as word of mouth marketing\, influencer marketing and the creator economy\, social media analytics\, and consumer insights. His work has earned numerous awards as well as multiple patents. His clients include many of the largest and most sophisticated marketing organizations in the world across a range of sectors. \nAfter selling the Keller Fay Group and remaining on as CEO of Engagement Labs\, Ed led the development of TotalSocial\, a patented platform that integrates measurement of both offline WOM and social media conversation about brands\, with analytics to link the results to business outcomes such as sales\, brand health\, and media amplification.
URL:https://www.caip-paim.ca/event/webinar-ai-technology-for-market-research-capabilities-limitations-human-impacts-ethical-concerns-and-implementation-strategies/?lang=fr
LOCATION:Online
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/png:https://www.caip-paim.ca/wp-content/uploads/2024/08/MA0037-september-webinar-banner_Instagram.png
ORGANIZER;CN="CAIP Canada":MAILTO:info@caip-paim.ca
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