Events

The Role of Insights in Knowledge Management, Data Quality and Data Diversity

This webinar will look at how insights are shaping three aspects of data management for marketing researchers – knowledge management, data quality and data diversity to improve decision-making.

Recorded May 20, 2021 – Available on Demand

Thursday, May 20, 2021 is Global Accessibility Awareness Day (GAAD) and, to celebrate, we are hosting a webinar to highlight how our industry can and should design research to be inclusive of people with disabilities. The webinar wil feature two experts on designing inclusive research: Lauren Isaacson of Curio Research and Margaret Brigley, CAIP of Narrative Research

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

Recorded May 5, 2021 – Available on Demand

Register for this webinar to learn about the essential role that public opinion research has played and continues to play in addressing the many challenges created by the COVID-19 pandemic. The panel will examine challenges such as compliance with recommended public health measures, the impact of the pandemic on mental health and overcoming vaccine hesistancy. The panelists will also answer important question including:

What did the pandemic teach us about the strengths and weaknesses of our society?
What did we find that was truly astonishing or surprising?
What will the post pandemic Canada look like?
How will public opinion research continue to play an essential role?

This webinar is part of the International Market Research Day (IMRD) 2021 campaign supported by ESOMAR. Although the world is shaken by the global pandemic, the market research, insights, and data analysis community is committed to play its part in building a better future through insights.

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

Research Got Talent – Information Session

Recorded April 30, 2021 – Available on Demand

Are you a young researcher wanting to make a difference in the world?

Don’t miss your chance to enter the Research Got Talent Competition in Canada!

All registrants will receive a link to the online recorded video, so you can view the webinar at a later time, if more convenient.

Recorded March 26 – Available on Demand

Register for this webinar to learn how semiotics and neuroscience can both help you develop a deeper understanding of your customers by gaining insights into how they emotionally engage with your brands. Innovation in Qualitative Research will feature two presentations: The Power of Semiotic Analysis presented by Sarah Johnson and From Emotion Data to a Great Customer Experience presented by Diana Lucaci

Recorded February 26, 2021 – Available on Demand

How do you anticipate customer needs before they happen? How do you ensure insights get integrated into strategies across the organization in a work from home environment? This webinar will feature two presentations led by client-side insights leaders who will answer these questions and more.

Kristina Cigic, CAIP and Jhumur Choudhury, CAIP of ATB Financial will share how they are Creating a Customer Empathy Framework that allows ATB Financial to anticipate customer needs before they happen.

Oualid Benchama of Coca Cola and Nadia Antropova of Dig Insights will present on how Coca Cola is Socializing Insights in a WFH world