Why Become a CAIP?


Be a trusted leader in a data-driven world

The Certified Analytics and Insights Professional (CAIP) designation is for Canadian research, analytics and insights professionals seeking a world-class certification.  Earning the CAIP demonstrates you have the unique combination of analytical and business competencies guided by strong ethics that organizations need to succeed in the world of data.

Earning the CAIP demonstrate to employers, colleagues, clients and peers that you:

  • have the skills, knowledge, and competencies to be a trusted, accomplished professional.
  • have the motivation, ambition, and curiosity to learn and embody the best practices in research, analytics and insights.
  • care deeply about what you do on a daily basis in your work-life.
  • have earned a world-class designation, endorsed and supported by the Canadian Research Insights Council (CRIC), Canada’s voice of the research, analytics and insights industry and by ESOMAR, the global voice of the data analytics, research and insights community.
  • are committed to joining your peers at the forefront of the research, analytics, and insights profession in Canada.

Promote your accomplishment

CAIPs are recognized on the CAIP Canada website in the CAIP Directory.  In addition, all CAIPs will soon be able to download a copy of their CAIP Certificate signed by the CAIP Canada chair that they can print and frame along with a digital credential that they can add to their online profile. CAIPs are also encouraged to use the CAIP designation (or the French equivalent, PAIM) after their name including on their business card, in their LinkedIn profile, in their e-mail signature, on their resume and in reports.

In addition to the benefits of holding the CAIP designation, the CAIP Canada board is working on ways to offer additional value to CAIPs that will include exclusive networking events and joint events withs its partners at the Canadian Research Insights Council and ESOMAR.  CAIP Canada will also be negotiating special offers for its certified members.

Get noticed by or be among Top CAIP Employers:

Research Suppliers: Ipsos, Leger, Environics Analytics, Environics Research, Narrative Research (formerly Corporate Research Associates Inc), Advanis, The Logit Group, Forum Research, Ad hoc Recherche,  RA. Malatest & Associates, Research Strategy Group, Environics Analytics, Illumina Research Partners, Research Strategy Group, Earnscliffe Strategy Group, EKOS Research Associates Inc., Abacus Data, Phoenix Strategic Perspectives Inc. SPI, Innovative Research Group, Pollara Strategic Insights, Majid Khoury, Phase 5 Consulting, Network Research Field Services, Nanos Research, Maru Group, Commins Wingrove and ComWinCo Consulting, Entegrite Consulting, Sklar Wilton & Associates, Sage Research Corporation, Align Consulting Group, Sage Research Corporation, Sklar Wilton & Associates, Caddle, Dynata, Lux Insights, AB Research Partners Inc., ACCE, Apisum Consulting Inc., ASDE Survey Sampler, Inc., Athena Brand Wisdom Inc., Attacus Market Research Consulting, BMAI-Strategy, Bond Brand Loyalty, Brainiac Knowledge Management Inc., Brazeau Seller Law, Cadence Research Inc., Canadian Viewpoint, Chong and Thompson, CICIC Research, Circular CItizen Consulting, Clavir Strategic Intelligence, Cognitive Structure Inc., Cohesium Research, Colleen Paterson Research Associates Inc., Contract Testing Inc., Cora Waters Research Consulting, Corbin Partners, CRC Research Inc, CROP inc., Dare Foods, DataPath Systems, Decider Research, Decision Point Research, Deloitte LLP, Schlesinger Group, Dentsu Aegis Network, E2E Research, Frost & Sullivan, Hawk Intuit Media, Human Sapience Inc., Incisive Marketing Inc., Insight & Innovation CMI LTD, IRI, Justason Market Intelligence Inc., Kincentric, KPMG Canada, Lumos Research Inc., Market Pulse Inc., MBA Recherche Inc., Metroline Research Group, Mihaela Lupas & Associates, Mustel Group, Numerator, OAC Consulting LLC, On-Target Research and Communications, Pearl Strategy & Innovation Design Inc., Perception is Reality, Phoenix Marketing International, Pivotal Research Inc., PRA Inc., Quorus Consulting Group Inc., ReBMRusk marketing research, Redford Strategic Solutions Inc., Redmap Consulting Inc., Refresh Market Research, Research Dimensions, Research Management Group, ReThink Insights, Reveal Research, Inc., RMCG Inc., RPM Research, SDR, SEAQIT Consulting, Sector3Insights, Sentis Market Research, SGI CANADA, Sharon Broughton & Associates, SM Research Inc., SP Consulting (Sharma Peesker Inc), Strategic Moves, Stratus Ag Research, Tate Consulting, The Allen Research Corporation, The Palmerston Group, The Strategic Counsel, Thinkwell Strategy and Research, Trend Research Inc., TSP – Tele-Surveys Plus / Télé- Sondages Plus Inc., Turbine Agency, Upwords Marketing Solutions Inc, Vital Signs Consulting Incorporated, Y Station Communications & Research

Client Side Organizations: ATB Financial, Bell, Cadillac Fairview, Coast Capital Savings, CIBC, Canadian Research Insights Council, Enbridge Gas Inc., OLG, Capgemini Canada, Canadian Air Transport Security Authority,Destination British Columbia, Epsilon, FCL, HSO Health Standards Organization, ATP Canada Software & Services Ltd, Anderson DDB Health & Lifestyle, Benevity, Bank of Canada, BC Hydro, BC Pension Corporation, Bimbo Canada, County of Dufferin, CPA Canada, Coral Health, Empire Communities, Epsilon, Manitoba Liquor & Lotteries, Manitoba Public Insurance, Markham Public Library, Metrolinx, NATIONAL Public Relations, Natural Resources Canada, Pacific Blue Cross, Pollard Bank Note, Neptune Retail Solutions, Suncor Energy, RBC (Royal Bank of Canada), SkipTheDishes, Switman Law, Tangerine, TD Bank, TELUS, Vancity, Waypoint Centre for Mental Health, WE CHARITY

Municipal Government: City of Edmonton, Société de transport de Montréal, York Region (The Regional Municipality of York), City of Kingston, Peterborough Public Health

Provincial Government: Government of Ontario

Federal Government: Health Canada, Public Services and Procurement Canada, Parks Canada Agency, Veteran’s Affairs Canada, Agriculture and Agri-food Canada

Colleges: Algonquin College, Centennial College, Georgian College, George Brown College, St. Lawrence College, St. Paul’s College, University of Manitoba, Sheridan College

University: Athabasca University, Carleton University, MacEwan University, Thompson Rivers University, University of Alberta, University of Toronto, University of Waterloo

Research Institute:  CHEO Research Institute, Environics Institute for Survey Research


Join CAIP Canada

Completing Education and Experience Requirements and Passing the CAIP Exam

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually.  The exam dates for 2024 are April 8 and October 7. Read the details of the professional education and experience requirements.  The fee to register for the CAIP Exam is $1000 (plus applicable taxes) and includes access to the online CAIP Exam Preparation Seminar. Register by August 21, 2024 for the October 7, 2024 exam sitting, to write the CAIP Exam and get access to the CAIP Exam Prep Seminar.

Practitioners who held designation of former Canadian market research association

Practitioners who held the designation of the former Canadian market research association prior to August 2018 are entitled to apply to receive the CAIP designation.  This option recognizes the qualifications these professionals previously earned.

Complete the registration form below and allow five to ten business days for CAIP Canada to process your application.