Congratulations to Vinca Merriman and Swati Garg from IPSOS for winning the 2021 Research Got Talent Competition with their entry – Understanding the donor base of The Citizen’s Foundation Canada (TCF Canada).The Research Got Talent (RGT) competition, offered by the Canadian Research Insights Council (CRIC) and the Certified Analytics & Insights Professionals of Canada (CAIP Canada) in partnership with the ESOMAR Foundation, encourages young professionals to use market research and insights to support local charities and NGOs to overcome pressing social issues. Entrants select a charity they are passionate about and submit a research proposal that will deliver insights to make a difference for that charity.

The 2021 winners selected TCF Canada, a Canadian charity with the objective of providing educational opportunities for underprivileged children in Pakistan. The proposed research will gather needed insights to help TCF Canada grow a stable and sustainable donor base to increase its ability to provide education to underprivileged children in Pakistan.

Merriman and Garg will present highlights of their work at the ESOMAR Insights Festival in September 2021 where they will represent Canada on the global stage. As the Canadian winner, they will also receive a free membership in the Young ESOMAR Society and admission to the next in person ESOMAR Congress that is anticipated to be held in Toronto in 2022.

Thanks to the judges for the 2021 Canada’s Research Got Talent Award competition that included Sam Pisani, Managing Partner, The Logit Group; Webb Dussome, CAIP, Executive Professor at the University of Alberta; Nathanial Stone, CAIP, FCRIC, Coordinator, MRBI, Algonquin College; and Robert Wong, CAIP, FCRIC, Principal, RMCG Inc.

CRIC, CAIP Canada and ESOMAR would also like to acknowledge and thank our generous sponsors, Maru/Blue and The Logit Group, for contributing sample and field support to the winning entry.

About CAIP Canada

The Certified Analytics and Insights Professionals of Canada is the professional body for Canada’s Certified Analytics and Insights Professionals (CAIPs). Its mission is to power the success of businesses and organizations by ensuring that CAIPs have the competencies needed to unlock the power of data while maintaining the highest ethical standards that protect the public trust. CAIP Canada is supported and endorsed by the Canadian Research Insights Councils and the CAIP is globally endorsed by ESOMAR. For more information, visit or contact Robert Wong at [email protected] or Arundati Dandapani at [email protected].

About CRIC

The Canadian Research Insights Council (CRIC) is Canada’s voice of the research, analytics, and insights profession both domestically and globally. CRIC represents the highest standards, ethics, and best practices; provides effective promotion and advocacy of the industry; serves as a source of information and thought leadership; and is a forum for collective industry action. For more information, visit, or contact John Tabone at [email protected] or Arundati Dandapani at [email protected].