Pre-Conference Workshop – Intro to Market Research Semiotics: Going Deep Into Qual
The Carlu 444 Yonge St., Toronto, Ontario, CanadaPre-Conference WorkshopThis half-day workshop will teach you the fundamentals of semiotic analysis, a specialized qual methodology designed to give you deep, bathymetric layers of insight beyond consumer-facing approaches. If you’ve ever struggled to work with shallow, monosyllabic respondent answers (or shrugs!), semiotics will open up avenues of meaning for you and your project – it […]