Chief Research Officer & Partner

Narrative Research

Halifax, Nova Scotia

Peter has been working as a marketing research professional in Canada for 30 years, starting out in Toronto before returning to his native Nova Scotia.  As part-owner and full-time practitioner at Narrative Research, Peter’s days are filled with the gamut of experiences that typify the marketing research sector in Canada.  Peter has been active for many years in professional development at the national, regional, and corporate levels, striving to promote credibility and distinction across the industry. As a result, CAIP Canada is a natural fit, given the organization’s emphasis on excellence, ethics, and expertise. Peter is a proud husband and father, who otherwise enjoys literature, philosophy, theology, and all things Bob Dylan!