CAIP Canada’s first exam happened this early this year in April with three exam-takers successfully completing their exam to earn their CAIP designation. The next exam sitting will happen on October 04, Thursday. The rigorous and comprehensive CAIP Exam is a seven-hour sitting and will test a candidate’s ability to apply the competencies described in the CAIP Canada Competency Framework.

“The CAIP designation next to someone’s name signifies the experience and skill to deliver thoughtful research and meaningful insights for the business to succeed.” Nicole Cadek, CAIP, Manager, Customer Experience, Nova Scotia Power

The CAIP exam is offered on a single day in two parts with a 45 minute break in between both parts, outside of the seven hours. CAIP is a globally endorsed certification. To learn about the structure and rubrics of the exam read below:

Part 1: Short Answer

Part 1 will include short answer questions that cover key areas of the competency framework.  Part 1 is designed to ensure coverage of all key technical competencies following the weighting below.  All Enabling Competencies will all be tested within these questions.  Candidates will be allocated 3.5 hours to complete Part 1.

Technical Competency Areas Weighting
Define Business/Organization Problem/Opportunity and Research Approach 20
Identify and Collect/Gather Data



   Quantitative Primary Data Collection
   Qualitative Primary Data Collection
   Secondary Data Sources
Applies a high duty of care to individuals whose data are collected (data subjects) in terms of ethics, confidentiality, anonymity, security and privacy practices. 15
Analyze Data 20
   Data Cleaning/preparation
   Quantitative Data Analysis
   Qualitative Data Analysis
Developing actionable insights 20
Communicate Findings and Insights 5
TOTAL Weighting 100



Part 2: A Comprehensive Case Study

Candidates will be presented with a comprehensive case study that covers both technical and enabling competencies.  Candidates will be allocated 3.5 hours to complete Part 2.

Fees and Preparation

The fee to register for the CAIP Exam is $1000 (plus applicable taxes) and includes access to the online CAIP Exam Preparation Seminar prepared by CAIP Canada Board Chair Robert Wong. The CAIP Canada recommended reading book is Practical Marketing Research: A Guidebook for Marketing Insights authored by Dr. Chuck Chakrapani, Ken Deal and Jordan A. Levitin.

The CAIP exam will be administered by Prometric at their testing centres located in most major cities across Canada and via live remote proctoring. You can register for the exam and access the prep seminar materials here for a fee of $1000. Successful candidates are offered anonymized examination feedback from the Board of Examiners and can access their digital credentials of a badge and a certificate via Accredible.

To learn more about CAIP values and the designation’s significance, visit this flier and read this infographic.

To hear a recent testimonial of the exam and CAIP credentials, tune into this video with Denver Redman, CAIP, Director of Content at Environics Analytics below:

About CAIP Canada

The Certified Analytics and Insights Professionals of Canada is the professional body for Canada’s Certified Analytics and Insights Professionals (CAIP). Its mission is to power the success of businesses and organizations by ensuring that CAIPs have the competencies needed to unlock the power of data while maintaining the highest ethical standards that protect the public trust. CAIP Canada is supported and endorsed by the Canadian Research Insights Councils and the CAIP is globally endorsed by ESOMAR. For more information, visit or contact Arundati Dandapani at [email protected].#mrx #cmrx #cric