CAIP Canada Ethics Overview Full Course Quiz (24 questions)

Question 1.

Which of the following best reflects CAIP’s definition of ethics?

A detailed rule book that tells you what to do in specific situations

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A process of reflection that helps us discover and live by our values and principles

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Regulations set out by the federal government as part of federal privacy laws

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Clearly understood societal norms that everyone agrees defines what is good versus what is bad

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Question 2.

How does CAIP define standards?

A fixed set of behavioural rules created when the profession first appeared in the mid-20th century

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Rules and regulations set out by federal regulatory bodies

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Codified behavior that we agree as a professional group to live by

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ISO standards created by an international body to govern the Insights and Analytics profession

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Question 3.

Which of the following is NOT something that might lead us to update our standards?

Recent developments in artificial intelligence

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Changing views of the need to protect vulnerable populations

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Falling profits leading to mergers and acquisitions in the industry

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Pressure from the public to regulate unsolicited contacts

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Combining data bases to create ‘big data’ analysis platforms

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None of the above

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Question 4.

Which of the following is NOT a reason why ethics are particularly important for the analytics and insights industry?

Clients trust research providers with sensitive business strategy information and need to feel it won’t be disclosed to competitors

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Providers share their intellectual property with clients and trust them not to give it to competitors

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If we cannot get our respondents to trust us with their personal information, then we would not be able to operate as an profession

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Ethics direct us to avoid providing our own personal interpretation and viewpoints when analyzing data we receive from respondents

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Within an organization we trust each other to work in the interests of our organization and our stakeholders

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Question 5.

What 3 key values is our profession built upon?

Honesty, reliability and trustworthiness

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Do no harm, act professionally, and be honest

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Trustworthiness, truthfulness, and avoiding harm

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Accuracy, honesty and reliability

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Honesty, objectivity and avoiding harm

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Question 6.

How is harm defined in the CRIC code?

Tangible and material harm like physical injury or financial loss

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Intangible or moral harm, such as damage to a reputation or goodwill

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Unsolicited personal targeted marketing messages

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Excessive intrusion into ones private life

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All of the above

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Question 7.

As a profession who must we avoid harming?

The public, contributors, colleagues and the industry

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Our employees/employer, our clients and the government

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The media, government and public institutions

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Harm to oneself and others

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Our respondents and participants, our clients and suppliers, our own and our industry's reputation

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Question 8.

A large amount of data is now being collected from consumers and citizens on a daily basis. This data can be interconnected to provide deeper insights. Why might this be concerning?

We will soon be overwhelmed by data that we can’t begin to analyze

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Interconnected data bases may potentially threaten privacy

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Consumers will disconnect and stop providing data

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The more connections there are between data bases, the greater the risk of error

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Question 9.

Why is it important that we are not only compliant but vocal about our ethics?

Sharing information requires a greater degree of trust than ever before; we need the public to know we are trustworthy

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Social media has created an environment that divides us into increasingly polarized groups that only believe our own truths; we need to be seen to rise above these conflicts

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Public trust creates pressure for restrictive legislation and regulations; we need to be seen to be self-regulating

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Questionable practices by people posing as market researchers, such as sugging, frugging and push polling threaten the industry as a whole

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All of the above

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Question 10.

CAIP and the Canadian Research Insights Council have adopted the standards of:

The Council of American Survey Research Organizations (CASRO) and Marketing Research Association (MRA), now collectively the Insights Association (IA)

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ESOMAR and the International Chamber of Commerce (ICC)

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The Marketing Research and Insights Association (MRIA)

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The Professional Marketing Research Society (PMRS)

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Question 11.

Beyond the CRIC standards, all CRIC Accredited and Associate Agency members must comply with the relevant quality standards certification. What is the certification for marketing, opinion and social research?

ISO 20252:2019

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ACLS certification

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APMG International 20252

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Lean Six Sigma

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International Certification Council (LCC) NHTSA

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Question 12.

The CRIC code is built on what three fundamental Principles?

Transparency, Consent, and to Do No Harm

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Confidentiality, Transparency and Reliability

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Creating transparency, Reducing Harm and Utilizing data in the most ethical manner

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Do no harm, Ethical data usage, and Respecting Others

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Ethical practices, Transparency and Confidentiality

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Question 13.

The CRIC Canadian Code has 12 articles organized:

By importance

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Alphabetically

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By process

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By relationship

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None of the above

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Question 14.

Which of the following is NOT written into the CRIC Code section covering client/provider relations :

Design the research to the specifications and quality agreed with the client

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Provide sufficient technical information to assess validity

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Allow the client to arrange for independent checks on the quality of data collection

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Making it right when something goes wrong

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Make a clear distinction between the findings, the researchers’ interpretations and any conclusions drawn or recommendations made

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Question 15.

Which of the following should a client-side insights and analytics professional strive for?

a) Avoid direct contact with suppliers’ sub-contractors

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b) Avoid asking for unnecessary proposals

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c) Ensure exclusivity from your suppliers

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d) Build contingencies into your project budgets, just in case

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e) Challenge easy answers

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f) All of the above

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g) a, b, d and e

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h) b, c and d

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Question 16.

The CRIC code provides direction on our relationships with other insights and analytics professionals. Researchers must NOT do which of the following?

Use proprietary research methods that are not easily explained or understood by other professionals

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Do anything to damage the reputation of the research profession or lead to a loss of public confidence

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Use research methods that have not been scientifically proven by the governing board

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Use data from any previous study without the explicit consent of the researcher who conducted the original study

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Question 17.

A responsible, client-side insights and analytics professional should be expected to…

a) Question the need for research

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b) Get competitive bids

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c) Scope the Request for Proposals carefully

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d) Avoid Scope Creep

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e) All of the above

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f) b, c and d

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Question 18.

A responsible, provider-side insights and analytics professional should be expected to?

a) Build in contingencies when bidding on a project

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b) Raise a flag when expenses start to surpass what was expected

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c) Ensure time is tracked accurately and built into project costing

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d) Push back on scope creep

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e) Invoice clients on time

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f) All of the above

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g) b, c, d and e

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Question 19.

When we talk about getting a respondent’s consent, do we mean?

Explicit consent

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Implicit consent

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Both

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Question 20.

Our Code is very clear about how we treat our data subjects. As researchers we must be careful to do which of the following?

To engage with minors or vulnerable people only if implied consent was inferred

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To only ask personal questions when researching sensitive topics

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To collect only that information that we require to do our analysis

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To maintain confidentiality by limiting subjects’ access to their personal data in the future

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Question 21.

Which of the following does the CRIC Code require when dealing with data subjects?

Hide the purpose of the research to minimize bias

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Make every effort to ensure respondents complete a survey

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Use passive data collection as a means to circumvent the need for consent

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Store data in way that ensures easy access

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Collect only data relevant to the research objectives

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Assist clients who want to use research methodologies for fund-raising and lead generation

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Question 22.

Which of the following is part of our responsibility to the general public, as outlined by the CRIC Code?

Remove any technical information that might confuse the general population from information that is made public

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Recognize that the accuracy of any research findings released by a client is entirely their responsibility

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Give the public access to information that will allow them to assess the quality of the data used and the validity of the conclusions

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Take every opportunity to put your organization’s name in the public eye by ensuring it is attached to research findings, regardless of how it is released

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Question 23.

Which of the following is NOT one of the 10 Core Principles of PIPEDA, the federal privacy legislation?

1. Accountability

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2. Identifying purpose

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3. Consent

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4. Exhaustive collection

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5. Limiting use, disclosure and retention

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6. Accuracy

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7. Safeguards

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8. Openness

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9. Individual access

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10. Challenging compliance

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Question 24. Final Question:

The Québec Government recently introduced the Act respecting the Protection of Personal Information in the Private Sector (PPIS). The second wave of the act included which of the following policies and updated rules?

a.) Establish clear and simple information policies

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b.) Conduct privacy impact analyses

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c.) New consent rules

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d.) New rules for dealing with minors

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e.) New rights that allow individuals to withdraw consent or be deindexed

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f.) New financial penalties

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All of the above

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c, d, e and f

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a, b, d and f

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CAIP Canada Ethics Overview Full Course Quiz (24 questions)

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