Tips for Researchers


Be a trusted leader in a data-driven world

The Certified Analytics and Insights Professional (CAIP) designation is for Canadian research, analytics and insights professionals seeking a world-class certification.  Earning the CAIP demonstrates you have the unique combination of analytical and business competencies guided by strong ethics that organizations need to succeed in the world of data. 

Earning the CAIP demonstrate to employers, colleagues, clients and peers that you:

  • have the skills, knowledge, and competencies to be a trusted, accomplished professional.
  • have the motivation, ambition, and curiosity to learn and embody the best practices in research, analytics and insights.
  • care deeply about what you do on a daily basis in your work-life.
  • have earned a world-class designation, endorsed and supported by the Canadian Research Insights Council (CRIC), Canada’s voice of the research, analytics and insights industry and by ESOMAR, the global voice of the data analytics, research and insights community.
  • are committed to joining your peers at the forefront of the research, analytics, and insights profession in Canada.

Promote your accomplishment

CAIPs are recognized on the CAIP Canada website in the CAIP Directory.  In addition, all CAIPs will soon be able to download a copy of their CAIP Certificate signed by the CAIP Canada chair that they can print and frame along with a digital credential that they can add to their online profile. CAIPs are also encouraged to use the CAIP designation (or the French equivalent, PAIM) after their name including on their business card, in their LinkedIn profile, in their e-mail signature, on their resume and in reports.

In addition to the benefits of holding the CAIP designation, the CAIP Canada board is working on ways to offer additional value to CAIPs that will include exclusive networking events and joint events withs its partners at the Canadian Research Insights Council and ESOMAR.  CAIP Canada will also be negotiating special offers for its certified members.


John Crockett, CAIP and VP of Strategy and Innovation at Environics Research Shares Three Reasons why you should pursue the CAIP


Completing Education and Experience Requirements and Passing the CAIP Exam

The primary pathway to earning the CAIP involves pursuing rigorous professional education, obtaining relevant professional experience and passing the comprehensive CAIP Exam that is offered twice annually.  The exam dates for 2021 are April 12 and October 4. Read the details of the professional education and experience requirements.  The fee to register for the CAIP Exam is $1000 (plus applicable taxes) and includes access to the online CAIP Exam Preparation Seminar. Register now to write the CAIP Exam and get access to the CAIP Exam Prep Seminar.

Practitioners who held designation of former Canadian market research association

Practitioners who held the designation of the former Canadian market research association prior to August 2018 are entitled to apply to receive the CAIP designation.  This option recognizes the qualifications these professionals previously earned.

Complete the registration form below and allow five to ten business days for CAIP Canada to process your application.

Experienced Practitioner Route (available for a limited time)

For a limited time, market research, analytics and insights professionals with a minimum of 15 years professional experience who have the competencies identified in the CAIP Competency framework will be eligible to apply for the CAIP designation through the experienced practitioner route.  This option is intended to allow leaders from our industry who have the competencies outlined in the CAIP Competency Framework to earn the designation without writing the exam.  CAIP Canada encourages all professionals to consider the exam route but recognizes that this may not be practical for those with significant industry experience already working in senior roles.  This option will only be available for a limited time, after which all candidates will be required to pass the CAIP Exam to earn the CAIP designation.