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CRIC CEO Forum 2025
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Overview
Exclusively for leaders of agencies, the CRIC CEO Forum features interactive sessions on the most pressing leadership issues.
The 4th Annual CRIC CEO Forum is a highly anticipated event that will feature subject matter experts leading interactive sessions and offer you the opportunity to collaborate with other industry leaders on solutions to the top challenges facing our industry.
The CRIC CEO Forum will take place at the Canopy by Hilton Toronto Yorkville located at 387 Bloor Street East, Toronto, Ontario. Breakfast will be available at 8am and the CEO Forum will begin at 8:30am and wrap by 4:30pm.
Please RSVP on the form below if you’d like us to reserve a seat.
Showcase your leadership by sponsoring the CEO Forum for $2000, and get your logo featured on the event website, digital communications, social media and at the CEO Forum.
CEO Forum Agenda
Resilience in Uncertain Times (8:30am-10:15am)
The session will examine the impact of shifting US trade policies and other challenges to our industry. Agency leaders will examine the impact of multiple scenarios that might occur and discuss how agencies must adapt their plans to be successful in all of scenarios.
Fostering a strong employee culture and ensuring a strong talent pipeline (10:30am – 12:00pm)
A panel of CEOs/HR Executives from agencies of different staffing sizes and models will share what has worked and what hasn’t in creating a positive culture. The session will also explore the talent pipeline. What impact has the closure of three research analyst program had on accessing talent? How are agencies finding talent? How do we ensure our industry is attracting the best and brightest talent?
AI Readiness for Research Agencies (1:00pm – 2:30pm)
This session will help agency leaders ensure their firms are taking advantage of the latest advancements in artificial intelligence. The session will examine the impact of AI on staffing including the skills staff require for the future and also opportunities to use AI to reduce manual labour. It will also explore best practices on communicating AI use with clients and looking at new and upcoming AI technologies that CEOs should be aware. The session will start with a panel of AI leaders from CRIC’s AI Committee. This will be followed by breakout groups for CEOs to discuss challenges with respect to AI with other industry leaders.
Data Quality – How leading agencies can collaborate to address the challenges to data quality (2:45pm – 4:00pm)
Data quality remains a major threat to our industry. How can CRIC agencies collaborate to provide consistent and clear messaging to clients that supports data quality. Led by leaders from CRIC’s Online Research Committee, this session aims to have agreed upon solutions that enhance the quality of research in Canada.