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WIRe+ quantilope: “Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis”

Online

Innovative metrics from the Ehrenberg-Bass Institute, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates), are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation, Madita Brandhorst, Associate Director, Tracking Solutions at quantilope, explores how to extend these metrics beyond […]

Free

WIRe: “Net Worthy: Turning Connections into Career Capital”

Online

Networking is more than just exchanging business cards—it's about building genuine connections that support your growth and open doors. In this practical and engaging webinar, you’ll learn how to network with purpose, nurture relationships authentically, and strategically leverage your network to achieve your professional goals. Whether you're looking to advance in your current field or […]

Free

WIRe: “Manage Up: Mindset Moves for Leadership Roles”

Online

Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective, build key skills, and position yourself as a strong candidate for advancement. Whether you're actively applying or […]

Free