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  • Pre-Conference Workshop – Intro to Market Research Semiotics: Going Deep Into Qual

    The Carlu 444 Yonge St., Toronto, Ontario, Canada

    Pre-Conference WorkshopThis half-day workshop will teach you the fundamentals of semiotic analysis, a specialized qual methodology designed to give you deep, bathymetric layers of insight beyond consumer-facing approaches. If you’ve ever struggled to work with shallow, monosyllabic respondent answers (or shrugs!), semiotics will open up avenues of meaning for you and your project – it […]

    $350

  • Pre-Conference Workshop – Harnessing AI with Confidence: Practical Skills for Research Professionals

    The Carlu 444 Yonge St., Toronto, Ontario, Canada

    Pre-Conference WorkshopIn an era where trust in generative systems is challenged by uncertainty and noise, it’s more important than ever for research professionals to confidently harness the power of AI. This half-day workshop addresses the widespread skepticism around unreliable AI tools and gives you a practical, reliable approach to integrating advanced AI solutions into your […]

    $350