Delve into A&W's successful use of automated advanced research to optimize pricing for their suite of hamburger & breakfast products. This case study focuses on Stephanie McEwan, Manager of Consumer & Market Insights at A&W Canada, and her innovative approach to implementing advanced conjoint research as a single researcher supporting one of the nation's largest […]
Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research. We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each […]
Accessibility in research gives greater access to an often underrepresented audience, helps differentiate brands, addresses problems before they become costly, and improves experiences for all. Despite this, accessibility is too often not considered in the research process. Hear about how you can help change this! Members of the Accessible Insights Consortium (AIC) will share an […]
Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather actionable insights with a new tracking framework, introduced last year by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science, in her book, Better Brand Health. Join quantilope's tracking expert, Madita […]
Kickoff 2025 with the WIRe Cincinnati chapter! We'll meet for an evening of light snacks, drinks, and educational sessions on topics surrounding fresh approaches to generational difference in MR. Stick around for networking, community, and more! Space in this event is limited; register ASAP to snag your spot. A BIG thank you to Burke and […]
In this webinar, Cint's Senior Research Manager Natasha Gay will unpack findings of a new study surveying market researchers and insights professionals which reveals that while there’s been an uptick in readiness to embrace AI for analysis and automation; there remains skepticism toward Synthetic Data applications. What drives this selective trust? And what does this […]
WIRe Toronto Community, Let’s make our presence known (by signing up for this Toronto WIRe event) Join us for some apps, bevvies and networking with marketing research professionals. We’ll continue to learn from one another, empower and support each other. Considering recent political events, it seems as though we need to be more present for […]
What does it really take to move the needle on your career goals — and feel good doing it? In this inspiring and practical webinar, Anese Cavanaugh will share her transformative IEP Method® (Intentional Energetic Presence®) to help you connect the dots between how you show up and what you create. You’ll explore how personal […]
Innovative metrics from the Ehrenberg-Bass Institute, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates), are revolutionizing brand growth measurement and ongoing brand health monitoring.In this presentation, Madita Brandhorst, Associate Director, Tracking Solutions at quantilope, explores how to extend these metrics beyond […]
Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective, build key skills, and position yourself as a strong candidate for advancement. Whether you're actively applying or […]
Ready to take the next step into Insights leadership? This webinar explores what it means to adopt a management mindset and how to prepare yourself for roles in upper management and leadership. Learn how to shift your perspective, build key skills, and position yourself as a strong candidate for advancement. Whether you're actively applying or […]
Join us for a lively conversation with Kasey Griesmer, Director of Global Consumer Insights at New Balance. Fresh from her TMRE presentation with C Space, Kasey will share how she has professionally evolved to lead an insights team today that balances heritage and innovation to keep a 119-year-old brand culturally relevant worldwide.