CAIP Canada is proud to announce certifying six successful CAIP candidates via the exam pathway through the course of 2021. Of the six exam takers, three passed their exam in April 2021 and the other three passed their exam in the October 2021 sitting. The CAIP exam was conducted through remote live proctoring with globally accredited virtual testing partners Prometric. The CAIP exam is given in two parts over seven hours on the same day with a 45-minute break in between. CAIP is a globally endorsed certification. Exam candidates attend a live preparatory seminar offered by CAIP Canada Board Chair Robert Wong, FCRIC, CAIP and are also encouraged to read the CAIP recommended textbook Practical Marketing Research: A Guidebook for Marketing Insights.

To learn about the structure and rubrics of the exam read the following article. The CAIP exam delivers to the highest quality standards, best practices and ethics in the practice of research, analytics and insights in Canada through the CAIP Competency Framework following the standards of the Canadian Research Insights Council (CRIC). Congratulations to October’s new exam-pathway CAIPs listed in alphabetical order as follows:

Merriah Michel is a Senior Consultant at Earnscliffe Strategies, Rohem Adagbon is an Institutional Analyst at the University of Waterloo and Susan Hou is an Insights Consultant at Majid Khoury. Hear about the experiences of Merriah and Susan with taking the exam and what the CAIP designation means for their careers and how they prepared to succeed in the CAIP exam in the two videos below:

The next exam sitting is on Monday, April 11, 2022 with fifteen candidates registered to take the CAIP exam, marking a growing interest in the CAIP industry credentials of high value to employers, suppliers, partners and clients across the research, analytics and insights industry.

To register for the next sitting of the CAIP exam, please visit the following page. To learn about format and requirements for the exam, visit. CAIP is endorsed by the Canadian Research Insights Council and ESOMAR. Candidates can choose from one of three pathways to earn their CAIP designation. There are currently nearly 350 CAIP designation holders in the industry.

Finn Raben, Director General of ESOMAR, says, “ESOMAR through its valued partnership with CRIC is very pleased to endorse the CAIP designation. As the trusted global voice of the data, research and insights community, ESOMAR recognizes that CAIPs are committed to following the CRIC adopted ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics. CAIP Canada is dedicated to advancing and elevating the role of good data in effective decision-making.

Thank you to CAIP Canada’s sponsors: ATB FinancialCRICEnvironics AnalyticsEnvironics Research GroupIllumina Research PartnersCadillac FairviewCRC ResearchIpsosLeger, Logit Group, Majid KhouryMBA RechercheNumeris, and RMCG for their support. CAIP sponsorship is a great way to showcase organizational support for Canada’s growing research, analytics and insights profession. Are you or your organization interested in being a CAIP Canada Exam sponsor? All sponsors are honoured with CAIP Sponsor badges and credited on our media. Contact us today.

About CAIP Canada

The Certified Analytics and Insights Professionals of Canada is the professional body for Canada’s Certified Analytics and Insights Professionals (CAIPs). Its mission is to power the success of businesses and organizations by ensuring that CAIPs have the competencies needed to unlock the power of data while maintaining the highest ethical standards that protect the public trust. CAIP Canada is supported and endorsed by the Canadian Research Insights Councils and the CAIP is globally endorsed by ESOMAR. For more information, visit or contact Arundati Dandapani at [email protected].