Beyond Scale: Authentic Human Understanding with AI

As AI becomes embedded in the research workflow, the role of insight professionals undergoes a seismic shift. This webinar explores how participative AI transforms qualitative research by enabling smarter design, deepening and quantifying human understanding, and co-created outputs that drive real business outcomes. You’ll learn how leading organizations are using AI not just to “scale qual,” but to elevate its impact across the business.

In this presentation, we will discuss:

Why “AI moderation” and “qual at scale” are outdated goals – and what truly matters for insight leaders today.
How a cognitive AI collaborator can support end-to-end research: from designing smarter studies to surfacing holistic insights bridging what people say with how they behave through multi-modal AI. How compounding insights and AI-assisted co-creation accelerate decision-making and increase stakeholder relevance. All registrants will receive a link to the online recorded video, so you can view the webinar later if more convenient.

Niels Schillewaert,PhD

Head of Research and Methodologies, Conveo.ai.

Niels combined entrepreneurship and commercial research with academic research throughout his career. He was a co-founder at Human8 (formerly InSites Consulting) and has a strong academic background as a Professor of Marketing at the Vlerick Business School. His research was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, and others. Niels is a frequent speaker at international conferences and has guest lectured at several academic institutions e.g., Columbia, NYU, University of Georgia. He is the Former President of ESOMAR.

Moderator: Pamela Bracken, Sr Development & Special Initiatives Manager, University of Georgia